Stories By Kim Moutsos
Are NFTs Something Content Marketers Should Care About?
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.
How’d You Make That Flipping Awesome Content for HBO?
What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends.
How’d You Make That Flipping Awesome B2C Content for AARP?
AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it.
7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs
We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content.
6 Content Calendar Strategies That Work Better Than Waiting for Inspiration
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building.
6 Steps to Help You Decide Whether to Optimize Your Failed Content
In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide.
How to Set Content Marketing Goals That Matter to Business Leaders
Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics
Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges.
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics.
2020 B2C Content Marketer of Year Finalists Empower Audiences
In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.
Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.