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Elise Gould

Elise Gould

+Elise (Redlin) Gould (aka @redlincook) is the Marketing Director at LaneTerralever, a strategic marketing agency in sunny Arizona providing a range of services including online marketing, website design and development, social media marketing, content marketing and lead generation, public relations, media buying and branding. She's fully immersed herself into the world of content and marketing and admits she has the best job in the world.

Stories By Elise Gould

Affinity Data: Measuring Marketing Effectiveness Without Keywords

November 6, 2013
Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.

How to Use Facebook’s Newest Feature to Deliver Targeted Content

September 26, 2012
Facebook is rolling out new advertising options for marketers. Find out how to use the newest feature to deliver targeted content and boost your success.

How to Find the Right Keywords for Your Content Marketing Efforts

August 4, 2010
Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords for your audience?Continue reading