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Stories By Elise Gould

Affinity Data: Measuring Marketing Effectiveness Without Keywords

Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.

How to Use Facebook’s Newest Feature to Deliver Targeted Content

Facebook is rolling out new advertising options for marketers. Find out how to use the newest feature to deliver targeted content and boost your success.

How to Find the Right Keywords for Your Content Marketing Efforts

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords for your audience?Continue reading