A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing.

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too).

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand.

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights.

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business.

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests.

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples.

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.