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Stories By Dennis Shiao

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Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.
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Augmented Reality (AR) and Virtual Reality (VR) Storytelling for Marketing: 4 Things to Know

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make.
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7 Insider Tips to Jump Social Media Hurdles

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.
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How to Stand Out in an Overpopulated World of Content Marketing Experts

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.
develop-audio-strategy

Don't Fail in the Future: Develop an Audio Strategy Today

As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
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Client and Content Agency Share Insider Tips to Successful Relationship

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.
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Google Answer Box: How Your Enviable Content Can Appear Inside

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.
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Native Advertising - What You Need To Know

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns.
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Why You Need Better Conversion Tracking to Win the Sales Game

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term.
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Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated.
do-what-content-marketers-dont

Do What Most Content Marketers Don't and Get Better Results

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on.