Stories By Dan Steiner
How to Create an FAQ Page Optimized for Search
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen.
How to Create a Persuasive About Us Page that Converts [Examples]
Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now.
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given video's growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits.
6 Steps to Get Your Whole Company Involved in Content Marketing
Just think of the creativity, fresh perspectives, and advocates you could have if everyone in your company were an unofficial member of your content marketing team. Here are six ways to get started.
Does Your Content Answer Searchers’ Questions?
How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content.
7 Less Obvious Tools to Improve Your Visual Content
To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven't heard of these tools to create, to plan, and to promote visual content.
Want to Explain How-To? Do It Visually With These Free Tools
When you want to teach your audience how to do something, visualization is one the easiest and most effective ways. Learn a few newer, more creative ways to visualize your how-to instruction with these free tools.