Stories By Arnie Kuenn
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification.
Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read.
Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness.
Great content does little good if the right audience isn’t exposed to it. New ways to promote content pop up all the time. Here are 8 nonobvious content promotion tips to leverage in content marketing:
A website’s authority contributes to how high or low it appears in the Search Engine Result Pages. You can proactively improve your site’s authority by creating great, relevant content and following this four-point booster plan.
With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.
When your audience searches, you want your brand to be a top site on their results page. Yet, too many businesses experience SEO pitfalls – fortunately, you can learn to correct these mistakes and boost your ranking and page traffic.
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss.
To be effective with content marketing, you don't need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan.
Nothing else matters if your content doesn't help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving content marketing ROI. Get the details on 3 ways to measure your content marketing strategy success with Google Analytics.
Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing success.
To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing from these brand examples on 3 major networks.