Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading
Search Results for: analytics, visitor behavior
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
Published: 2017-08-28The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading
4 Google Analytics Reports Every Content Marketer Should Use
Published: 2017-03-03While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading
Simple Tips for Sleuthing Your Site Performance Using Google Analytics
Published: 2017-02-19Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading
Go Beyond Analytics to Give Customers the Content They Crave
Published: 2016-04-14Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading
How to Uncover Critical Content Marketing Insights Using Google Analytics
Published: 2016-01-13Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading
Analytics for Intelligent Content: Are You Asking the Right Questions?
Published: 2015-05-21Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions. Continue reading
3 Content Optimization Questions That Google Analytics Can Answer
Published: 2013-10-17Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer. Continue reading
How to Turn Your Analytics into Actionable Tasks for Content Marketing
Published: 2011-04-18Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs). … Continue reading
