Search Results for: analytics, visitor behavior

How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)

Published: 2021-07-12

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading

7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate

Published: 2021-07-08

Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading

25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Published: 2021-06-17

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading

Stop Wasting Time: Review Your Website Analytics

Published: 2020-02-19

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Published: 2020-01-16

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading

Google Analytics Report: 4 You Need to Know

Published: 2019-04-12

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

Published: 2017-08-28

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

4 Google Analytics Reports Every Content Marketer Should Use

Published: 2017-03-03

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Published: 2017-02-19

Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively. Continue reading

Go Beyond Analytics to Give Customers the Content They Crave

Published: 2016-04-14

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading