Search Results for: analytics, visitor behavior

How to Uncover Critical Content Marketing Insights Using Google Analytics

Published: 2016-01-13

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading

Analytics for Intelligent Content: Are You Asking the Right Questions?

Published: 2015-05-21

Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions. Continue reading

3 Content Optimization Questions That Google Analytics Can Answer

Published: 2013-10-17

Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer. Continue reading

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Published: 2012-04-03

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading

How to Turn Your Analytics into Actionable Tasks for Content Marketing

Published: 2011-04-18

Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized … Continue reading

Getting Started with Analytics: How to Get Buy-in From Your Team

Published: 2011-03-14

All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We … Continue reading

5 Handy WordPress Tips for Content Marketing

Published: 2011-09-28

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a … Continue reading

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Published: 2022-05-24

Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing. Continue reading

4 Trends That Will Shape the Future of Your Content Program

Published: 2022-05-11

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading

23 Measurement Definitions Every Content Marketer Should Know

Published: 2022-05-04

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading