By Shanna Mallon published July 11, 2013

Manage Your Social Media Content with These Top Tools

social media content-toolsWhether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. The challenge? Keeping your social media outposts filled with relevant, useful content takes time — and plenty of it.

To keep your social media content flowing, let’s take a look at some of the top tools that can help you organize your efforts, increase your productivity, and demonstrate measurable results.

Tools to keep you looped in on relevant conversations 

From responding to customer complaints to keeping up with what’s being said about your brand online, the efforts necessary to find and engage in all the relevant social media conversations happening around your brand can be overwhelming. How can you monitor keywords and listen to your audience without obsessively checking Twitter 24/7? The good news is you don’t have to track down all mentions as they happen — with the following tools, new mentions can be delivered directly to you:

  • Google Alerts: Easy and free, Google Alerts notify you every time your company name comes up online. Simply set up a search query on the Alerts site with your brand/company name and you will receive the results via email.
  • Talkwalker: Talkwalker provides social media campaign tracking tools, as well as brand monitoring and analysis across multiple media, including web forums, blogs, product review sites, and online news outlets.
  • Socialmention: Type your brand name into the Socialmention search bar, and you’ll see a list of everywhere you’ve been mentioned online, along with ratings (positive, negative, or neutral) for the type of mention it’s used in. Because Socialmention pulls from a wide variety of resources, this tool is most helpful for large organizations with unique brand or company names (for smaller businesses, many of the results returned may not accurately reflect your specific brand).

Tools to manage your participation in those conversations 

If you find yourself getting bogged down by the constant need to post new content and reply to inquiries across multiple social networks, take heart. The following desktop applications can help make staying engaged with your followers and fans a breeze:

  • HootSuite: Use HootSuite to gain a bird’s eye view of everything happening on your social networks. This tool helps you schedule updates, assign tasks to your company’s social media managers, and post and reply to content when it’s most convenient for you. With HootSuite, you can create and distribute posts for the whole week in just a few concentrated minutes each day.
  • TweetDeck: Like HootSuite, TweetDeck helps you manage multiple social media accounts — such as Twitter, Facebook, MySpace, Foursquare, and LinkedIn — through a single, easy-to-use dashboard. Available online or via a mobile app, you can schedule, manage, and monitor existing conversations, as well as set custom notifications to alert you to when new mentions occur.
  • SproutSocial: SproutSocial offers the ability to manage tasks, schedule posts, monitor conversations, and track engagement metrics across Twitter, Facebook, and LinkedIn.

Tools to help you manage your time more efficiently 

Reading updates on Facebook and Twitter can be like entering a black hole — before you notice, you’ve spent the whole day following threads without ever getting closer to “the end” of the relevant information being shared. So how do you stay on task and avoid distractions when checking in on your branded social media efforts? Try these helpful tools:

  • Toggl: Toggl is a remarkably simple time-tracking software solution. Enter your task, click the start button, and stop the timer when you’ve finished your tasks. Once you get into the habit of tracking your time with this tool, you can create day-by-day breakdowns of all your activities. What’s more, simply knowing you’re tracking your time goes a long way toward spending it more productively.
  • RescueTime: With RescueTime, you can spot inefficiencies in your schedule, moving toward better time management and productivity. The tool runs in the background while you do other work on your computer, measuring which websites, documents, applications, etc., are being used and for how long. It then tells you where the bulk of your time is going. As with Toggl, this time tracker helps you stay productive by identifying time expenditures that can be allocated to more important tasks.

Tools to measure your social media content’s performance 

Wish there were a way to measure the marketing value of your tweets? Ever wonder if your brand is achieving any actual results from its social media content efforts? Social media measurement tools like the ones below can help address these questions and justify your budget to key executives in your organization.

  • Crowdbooster: Offering a variety of paid plans based on the number of accounts monitored, Crowdbooster measures engagement over time and across multiple social media networks. Not only does this tool review your social activities, it also offers suggestions about what types of content are working best for your business.
  • Argyle Social: A unique feature of the Argyle Social platform is its algorithm that assigns a dollar amount to each post, which quantifies the value of your social media content efforts.

What tools would you like to add? 

When it comes to managing your social media content efforts, what tools are your current favorites? Are there new ones mentioned here that you might want to try? Let us know how you keep up with important social conversations.

Not sure which social networks will help bring you closer to your content marketing goals? Find the answers you need in our Social Media Survival Guide.

Please note:  All tools included in our blog posts are suggested by authors, not the CMI editorial team.  No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Cover image via Andrew Moir

Author: Shanna Mallon

Shanna Mallon is a writer for Straight North, an Internet marketing agency headquartered in Chicago. She’s been writing professionally since 2004. Follow Shanna on Twitter @foodloves, and follow Straight North on Twitter and Facebook.

Other posts by Shanna Mallon

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  • Sven Bries

    I really enjoy the simplicty of Buffer to post to multiple social media, have a simple schedule system and basic analytics of your tweets.

  • Samantha Gluck

    Love the tools mentioned here…but…Google Alerts are no more. 🙁 I’ve had to switch to Bing Alerts.

    • Katrina Moody

      Yes, Google Alerts were great and I’m sad to see them go 🙁 Do you find Bing Alerts to work well Samantha?

      • Samantha Gluck

        Bing Alerts take some getting used to, but they work well. I subscribe to the alert feeds at the bottom of the “alert search” page.

    • hust0058

      Google Alerts still work – just not in Google Reader. You have to subscribe for email delivery.

      • Shanna

        Thanks for this helpful info!

      • Samantha Gluck

        I didn’t realize that and it’s great to know! I need the feed alerts too, though, for the curation software I use and have been using Bing Alerts for that.

  • Paul Chaney

    Wasn’t aware Seemic was still around. If I’m not mistaken it was acquired by Hootsuite. I’m a big fan of Sprout Social myself.

    • Shanna

      You’re right, Paul. Thanks for your comment. The post above has been updated to reflect the change.

  • Courtney D Bosch

    Agree with Sven – Buffer is great. I also like Postling ( Inexpensive and effective.

  • Eunice Nyandat

    Sprout Social

  • Taylor


  • Mical Johnson

    I would add these to the list: – finding and managing new social media relationships – easy to read analytics – Curating new content to share.

  • Eric Kotchi

    Great list. Tweetdeck I believe has taken out all Facebook support no?

  • iamPariah

    How old is this recycled article? Seesmic is gone, Tweetdeck no longer has Facebook integration, and other things have changed since long before this article published.

  • tonyw44

    These are all great suggestions, but does anyone have any idea how to track sharing that takes place via email? If you create a whitepaper, for example, that someone shares with another person on their team via email, how do you track that sharing?

  • Alexander

    Hey Shanna, there’s another great platform for measuring social media content performance in not just western but also Asian social media: gives benchmark score how your brand is doing in terms if mentions, re-tweets, top authors, top sites etc. Check it out

  • EJohnL

    Here are more tools you might find interesting to check.

    It has over 25 social media software with a comparison of all the features and pricing. If you feel the sheet is incomplete you may directly add/change info to the list.

    • Immix Artistry

      Thank you very much EJohnL! Just what I was looking for.

  • Carla Frett

    I would like to recommend Replicon on this platform. It’s been a very user friendly and features hassle free experience.

  • Elisabeth Michaud

    Any chance the CMI team has checked out uberVU ( It’s a social media marketing tool that provides social marketers & community managers with real-time marketing insights powered by social data–basically, something that’s designed to make a social media manager’s daily job easier and eliminate much of the manual data analysis they’re having to do to improve social strategy.

    Would love a chance to show it to someone on the team (I’m our social media & community manager and use the platform daily!). Reach out to me at elisabeth at ubervu dot com if I can answer any questions.

    – Elisabeth, Social Media Marketing & Community Manager at uberVU

  • Social Media Tool

    Thank you so much for these tools!
    They are really helpful!
    Great and helpful article – well done 🙂

    Peter from Social Media Tool

  • Shoplet Promos

    Definitely bookmarking this for future use!

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  • ChrisClark411

    After HootSuite acquired Seesmic, I used it for a while. However, I prefer using for free, simultaneous posts to multiple social networks like Twitter, Facebook, WordPress, Tumblr, Blogger, LinkedIn, and Plurk.

  • Martin

    The social media tool “Unified Dialog” is great for content marketing and dialog – it might be a good addition to your list:

  • L Bryan

    Would love some feedback on Google Wildfire. Has anyone used it? Pros and cons (which, of course, include the price)?

    • John O’Riordain

      The guys seem to have custom pricing plans which sucks. Try BuzzBundle instead.

  • hodgemch

    MavSocial has a built social media content management system (both images and videos) as well as integrated social media campaign planning & publishing – full disclosure i am a partner of it! There is a free version available pls check us out at

  • Harry Gardiner

    Thanks for this great collection of resources. I’m addicted to Tweetdeck atm, really wish Twitter would implement all that functionality into it’s own website though.

    I was looking for a useful time management tool and RescueTime looks to be just the thing! The lite version works well, but the premium version looks awesome. Anyone had any experience with it?

  • Sociota

    great list but i think sociota .net is missing here … its equally good to most pther tools and by fas the best user experience … ask for a trial ..and it will be done or even a walk through…

  • guptaabhijit318

    Thanks for sharing your list of amazing social media tools, which is helpful in social media. The free resources in this guide will be a real help to us.

  • Mrigank Adhikary

    Hi Shanna,

    Great compilation of tools, I must say. This is Mrigank from the socialclout team. SocialClout is a complete suite of tools that help Businesses to manage their
    social media marketing and monitoring initiatives. It Includes Monitoring, Listening, Engagement workflow, Social Media Analytics and Social Media lead generation and competitve analysis. I Would request you to visit to evaluate by trying out our 30 day free trial. Would appreciate your feedback.This tool would be a great asset to the marketing teams of small businesses because it is rich in feature and competitive in pricing.

  • John

    Hello, great post! I’m using Knotlink. Its simple and free.