Skip to content

Stories By Shanna Mallon

Build Your Content Calendar: 3 Easy Steps

Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to create a strategic content calendar.

Manage Your Social Media Content with These Top Tools

Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools.

Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture

The internet is a visual place, so engaging visual content is essential for getting your organization's message across. Find out how auto brands use 5 key strategies to help audiences get the picture.

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch

As a fashion retailer that's built its brand on aesthetics, Anthropologie is a company to watch on social media. Here's a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.

5 Visual Content Creation Ideas to Add Punch and Power

Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.

Content Marketing Best Practices: 3 Steps for Google+ Success

To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for content marketing. What best practices and practical steps can help you use Google+ to your business advantage? Here’s a look at tips for using Google+ for content marketing. Continue reading