By Michele Linn published December 13, 2012

58 Social Media Ideas to Inspire Your Content Marketing [eBook]

58 Social Media Tips for Content MarketingContent is nothing without the right distribution channels, which is why content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein. Jordan and Pippen.

But how exactly do you use social media to your best advantage when creating your content marketing strategy? Which channels should you be using — and which do other marketers use? And what is the best way to use each channel? 

Our new eBook, 58 Social Media Tips for Content Marketing, offers suggestions on how to use the most popular social media channels as well as insights into what other marketers are using. (Note: If you would like to download the PDF, select Save via the SlideShare link.)

Here are just a few of the insights you will find in the eBook:

Tips for smarter content distribution through social media: Considering adding a channel to your social media repertoire, or just hoping to improve your chops on your existing channels? Either way, we’ve compiled tons of tips to help you move your social media strategy in the right direction.

Snapshots of brands that are using social media to its full advantage: 58 Social Media Tips for Content Marketing includes examples of how big brands have been using major social media channels successfully. We take a look at campaigns from companies like Allstate, Dell, GE, Salesforce, Starbucks,, and Red Bull to demonstrate best practices for leveraging social media in your content marketing efforts.

Current marketer adoption rates for the most popular social networks: CMI recently published our annual content marketing research that shows which channels they are using most often. The results covered 14 different social media channels, including the “big 4” as well as everything from Tumblr to SlideShare to Instagram. Throughout the course of the eBook, you’ll find call-outs with the results of that survey split into B2B and B2C designations.

Read 58 Social Media Tips for Content Marketing to improve your sharing strategies and drive higher engagement rates for your eBooks, blog posts, videos, workbooks, and presentations.

Like this eBook? Share it with your friends through your preferred social media channels. And if you are looking for more tips on using social media for content marketing, please let us know by posting a question in the comments.

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

  • Barry Feldman

    Absolutely love this ebook and its no-nonsense approach. It’s like the anti “how to get more _________ .” Bravo CMI. Very inspiring collection of ideas. Where would we be without you? (Somewhere far from Ohio, I guess.)

    • Michele Linn

      Thanks for the kind words, Barry!

  • Liz Goodwin

    Michele & the CMI team, this is great! I really want to step up my use of Pinterest, Tumblr, and Instagram. Thanks for the inspiration.

    • Michele Linn

      Glad we could help, Liz! A huge thanks to Mark Sherbin who wrote this for us. Keep me posted with what you learn as you use Pinterest, Tumblr and Instagram more.

  • satomicat

    Great post!! Can I translate it into Japanese and introduce with link back in my blog?

    • Michele Linn

      Certainly! Please let your readers know that this came from CMI and incude the link as you suggest. Additionally, can you let your readers know about Content Marketing World in Sydney? This may be something of particular interest to them:

      • satomicat

        Ok. Thanks a lot, Michele!

  • Survey Crest

    Fantastic post! Found your ideas quite helpful. Thanks for sharing.

  • Carlos Magno Létes Rodrigues

    Really helpful stuff! Could I make a Portuguese version using the same guidelines you gave to @twitter-882609487:disqus? Thanks for sharing this information!

    • Michele Linn