By Anna Ritchie published March 23, 2012

100 Inspirational, Educational, and Just-Plain-Cool Content Marketing Examples

Looking for content marketing ideas? Aren’t we all? In the moments when I feel most overwhelmed with all the blogs, white papers, articles, social media posts, and more that exist online, sometimes it helps to take a step back and just browse my favorite sites for inspiration.

That’s why the team here at the Content Marketing Institute recently pulled together a “100 Content Marketing Examples Guide.” While what we’ve gathered is in no way meant to be a representative list of “the only way” to do content marketing (because to achieve that would take, well, forever), we feel we’ve compiled a great springboard from which to launch your efforts.

In the guide, we share how companies big and small from various locations and industries are producing creative and successful content marketing campaigns across multiple online, in person, and print channels. You’ll get content examples from blogs, magazines, social media sites, live events, mobile apps, and more. But, in the spirit of education, we’ve always looked to provide our insights or additional resources to help you take the examples one step further and start incorporating similar ideas into your own programs.

Gathering these initial 100 examples is just the beginning, though. What we’d love to hear from you are additional content marketing campaigns that you find to be the most interesting or unique — especially with the recent launch of Facebook Timeline for brands and the growing popularity of Google+. For example, the Verizon Wireless (check out their Smartphone Glossary) and Old Spice pages have done some incredible things with content marketing on their Timelines — and are creating quite a buzz — so please add in the comments below what stellar examples you think belong on our list. As content marketing continues to grow not only in popularity but also in business relevance, we look forward to expanding our repository of examples into 2012 and beyond.

Finally – just a quick shout out to Jodi Harris and Joseph Kalinowski (JK) for helping us pull together this awesome Guide!

Want more inspiration for making all your content marketing efforts a slam dunk? Check out the best-in-breed examples in our 2016 Content Marketing Playbook.

Author: Anna Ritchie

Anna Ritchie is a marketing and communications practitioner, focusing on social media, content marketing and Online Community management.You can follow her on Twitter @apritchie.

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  • Joseph Kalinowski

    Anna- Great job on this. What a fun project! Thanks for the shout out too. Looking forward to our next project. – JK

  • Tyra Shortino

    It’s not that difficult to do content marketing! It’s actually fun because content marketing = creation + sharing. There are some individuals who appreciate sharing what they know to other people. We all have different ways to count achievement. 😀

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