By Joe Pulizzi published September 27, 2010

35 Ways to Market Your Blog

It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog.

  1. Promote it on your website. It’s surprising the number of small and large companies that actually have a blog, but it’s not promoted anywhere on the main site.  We like Top 42 blogger PR 20/20 that not only has the blog on the navigation, but also lists the latest three blogs along the right side of the website.
  2. Include the blog URL in your email signature. All employees are part of your marketing team today. Every time they send an email, it’s a marketing opportunity.
  3. Blog on Print. Put your blog address on your business cards, direct mail and print advertising.
  4. Fan Yourself. Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter.  Be sure employees know that you’d love if they shared relevant posts with their networks as well.
  5. Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., #marketing) that prospects may follow (try Twitag for more).
  6. Post your blogs on Facebook.
  7. Post to your LinkedIn status.
  8. Submit to directories. Here’s a huge blog directory list from TopRank).
  9. Include in any press releases. By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! and sometimes hundreds of other sites (select the SEO option where they embed the links into the releases).
  10. Post regularly. The more you blog, the more opportunity you have to be found. Consistency is key.
  11. Guest post. Find blogs where your customers are hanging out and volunteer to blog. Be specific with the subject when you approach the blogger.  It shows you did your homework.  Also, bloggers are always looking to take a breather…as long as the information is relevant and valuable.
  12. Interview. Bloggers love to be interviewed. Doing a post about them is a sure way to get your post spread around.
  13. Submit your site to Google. Just in case your site isn’t getting picked up.
  14. Put your blog on company invoices as well as other correspondence to customers.
  15. Showcase your employees on your blog (see Indium). Employees love to promote their own blogs (remember, they are your most important asset).
  16. Develop an opt-in eNewsletter out of your weekly blog posts.
  17. Talk about your blog when you speak at events.
  18. Listen to customer issues on Twitter and respond with links to blog posts that answer their problems.
  19. Be human. Stop talking like a company and start talking like a human.  Write in your own voice.
  20. Use the blog as your customer FAQ.
  21. Focus on information your customers really need. If you provide valuable, relevant and compelling information via your blog, chances of success are good.
  22. Use the right keywords. Leverage Google’s keyword tool to find the terms that your customers are looking for.
  23. Post your blog on social bookmarking sites like Digg, Reddit and Sphinn (Here’s 233).
  24. Don’t hide your RSS button. If prospects like your blog, they might want to subscribe via email or RSS.  Don’t hide those buttons.
  25. Create a list of bloggers.  Then notify them that they made the list.  If the list is good, they’ll promote it, and possibly comment.
  26. Use numbers in your title. Jay Baer found that his most popular posts almost always included a number in them (i.e. 9 steps, 4 types, etc.).
  27. Comment on other blogs. It’s hard to be a blogger if you don’t share.  Show your expertise on other blogs and leave valuable feedback.
  28. Link to your other posts within your current post.
  29. Go back to older posts and add new links to current posts.
  30. Don’t over complicate your site. Make it easy for people to get around and share.
  31. Try a contest.
  32. Find relevant forums to add your input (like Google Groups). Add your blog link to your signature line.
  33. Have a point of view. If your posts are the same as everyone else’s posts, who cares? Be different and get noticed.
  34. Define your niche. Focus on an area that you can be the leading expert in.  If your topic is too broad, you’ll never be able to make a dent.
  35. Never ever stop. Your blog is a promise to customers. This post is my 500th post over the last 3 1/2 years and it has, without question, been one of the main reasons for our success.

What did we miss?

Good luck! For more, check out 37 reasons to blog and these other helpful posts:

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

  • Commodity Tips Online

    Here are 5 uncommon methods that work well:
    Social Networks
    Thank you

  • Adrian Grossett

    More great advice – you really do have to put the little extra in to Market your Blog successfully – but the benefits out way the extra time. Doing it correctly – by following your 35 steps – you will integrate with customers on all levels understanding what they exactly want from your service – its also a good way to encourage client feedback via social networking – in a more relaxed way.
    Thanks for sharing.

  • Lexa

    Excellent, helpful post. Thank you!

  • andrew

    #36: Create a list of great ideas that people will link to, bookmark as a resource, and share with their friends. Kind of like this one. Nicely done!

  • Clare McDermott

    Awesome post. So many practical nuggets in here.

  • Rob Berman

    A mix of reminders and new ideas. I have saved it and printed it out for my “To Do” list for the blog.

  • Rekrytering

    this was an really intresting post. i will print this and read it on the plane.
    Keep writeing and i will follow u.

  • Elise Pitterle

    Great list! I think that having a unique point of view so that visitors have a reason to follow you is extremely key, as well as having an uncomplicated site. Personally, when I land on a complicated site, it just makes me want to leave. Who else gets frustrated when they go to websites and blogs that are difficult to navigate?

  • Adrian Grossett

    Yes brilliant information bookmarking and passing it on this one – thanks

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  • Michael

    Yes, thanks for the list all in one place.
    Also I am searching for a sharing tool so was interested in your choice of Shareaholic.

  • Taufick Max

    Thanks For Information. i Like your post. very ineteresting and useful..

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  • Capital Stars

    You mention almost all useful point to follow if we properly follow these point then i hope in next google update we surely get decent page rank according to the work we done for our webiste or blog.
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  • Junaid Ahmed

    That’s really an informative post helping to set social media marketing strategies for blogs. Creating content is nothing if it’s not communicated to the target. Thanks for sharing really awesome information here.