By Joe Pulizzi published July 24, 2009

The Ultimate Guide to Creating an eBook – The eBook eBook

Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook. 

First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and a readable, natural voice.

Second, if you are considering an eBook as part of your marketing plans, this is a must read.  Below is the embed, but you can download the complete version from Jonathan here. The best part is, Jonathan is eating his own dog food by not requiring any registration in advance of getting the eBook (way to go Jonathan!).

The eBook eBook 11 Point Checklist

  1. Find an exciting subject that really means something to your customers
  2. Identify subject matter experts and other sources of precious information
  3. Frame the subject on terms favorable to your business
  4. Use conflict to create dramatic interest
  5. Organize your content for easier writing and reading
  6. Pick the best approach for packaging your expertise
  7. Create callouts and sidebars that stimulate interest
  8. Craft an inviting introduction that lures readers inside
  9. Lead readers to the next step of engagement with your business
  10. Design your ebook to complement your ideas
  11. Plan to promote your ebook for maximum market impact

Another relevant article – why giving away your eBook for free can help you generate print sales.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 40 Examples That Are Driving Content Marketing Forward FREE!