By Jessika Phillips published March 5, 2018

Ready to Go Live? All You Need to Know Now

Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading

By Marcia Riefer Johnston published February 28, 2018

How a Winery Crushed Its Content Marketing With Video

Wonder what it takes to make a video so good your audience or news outlets can’t wait to get their hands on it? Learn from a marketer who uses video to crush Jordan Winery’s content marketing strategy. Continue reading

By Clare McDermott published January 9, 2018

Video Storytelling Secrets From an Award-Winning Series

Great video storytelling doesn’t require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa’s award-winning Solo Traveller series. Continue reading

By Marcia Riefer Johnston published January 5, 2018

10 Ways to Make Videos Your Customers Can’t Resist

Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading

By TJ Leonard published December 12, 2017

Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content

Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up. Continue reading

By Marcia Riefer Johnston published November 8, 2017

What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading

By Jodi Harris published October 24, 2017

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Andrea Fryrear published July 14, 2017

How REI Is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

By Ann Smarty published May 9, 2017

How to Create Useful How-To Video Content: Essential Toolbox

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading