What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day. Continue reading
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading
How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading
You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.
Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example. Continue reading
A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand. Continue reading
We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading