By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference. Continue reading

By Marcia Riefer Johnston published February 9, 2017

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question. Continue reading

By Scott Severson published February 2, 2017

Marketing Automation: Batteries Not Included

Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software. Continue reading

By Heather Hurst published January 29, 2017

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading

By Clare McDermott published January 26, 2017

How Virtual Reality Could Change Content Marketing

As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered [With Video]

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading

By Marcia Riefer Johnston published January 12, 2017

How to Architect Your Content Strategy

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team. Continue reading

By Kathy Baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

By Jodi Harris published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

By Marcia Riefer Johnston published December 22, 2016

Stop Trying to Innovate With Your Content

Don’t innovate your content. Improve on what you’re already doing. Then improve on it again. That’s where your competitive advantage and success lie. Now how do you decide which improvements to make? Continue reading