By Tyler Douglas published October 8, 2013

5 Types of CMOs Who Will Lead Tomorrow’s Marketing Strategies

Marketing used to be about the four Ps. Today, marketing strategy is all about delivering smart content to help leaders innovate and grow their businesses. Find out what 5 types of people may develop tomorrow’s marketing strategies as the CMOs of the future. Continue reading

By Joe Pulizzi published October 5, 2013

The 3 Content Marketing Strategies Your Program is Missing

Recent CMI research found that many brands lack a documented content strategy. And it’s not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably missing. Continue reading

By Mike Murray published October 2, 2013

12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decision

Google recently announced that it will expand its “Not Provided” policy by extending privacy protection to its search engine users even when they aren’t logged into their accounts. But don’t despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google’s newest “Not Provided” decision. Continue reading

By Joe Pulizzi published September 14, 2013

Content Marketing Boldly Goes Forward: 7 Trends from #CMWorld

What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out what 7 content marketing trends stand out from #CMWorld. Continue reading

By Jodi Harris published September 13, 2013

Visual Content: Which Brands Are Showing Marketers How It’s Done?

We asked the experts — speakers at this week’s Content Marketing World event — to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it’s done when it comes to creating engaging visual content. Continue reading

By Debbie Williams published September 8, 2013

How Branded Content Can Make An Emotional Connection

Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes. Find out how to craft your branded content so that it makes an indelible emotional connection with your audience. Continue reading

By Mike Murray published September 1, 2013

Optimize Your Website Content with Calls to Action: Tips for Small Businesses

A recent study of how small businesses use calls to action found that many have a long way to go toward driving conversions for their content marketing efforts. Find out more about how small businesses can optimize website content with clear, prominent calls to action. Continue reading

By Joe Pulizzi published August 31, 2013

Corporate Storytelling Lessons from Kevin Spacey

Kevin Spacey’s comments about the Netflix release of “House of Cards” contains a road map for brand storytelling worthy of global enterprise brands. Use these insights and corporate storytelling lessons from an unusual suspect to give your audience members what they want. Continue reading

By David Germano published August 28, 2013

How Your Editorial Content Can Fuel Big Data Insights

The idea of distributing an article that contains no commercial messaging is still very foreign to many marketers. But any serious investment in data-based ad-buying should be coupled with some investment in content. Find out more about how editorial content can fuel big data insights. Continue reading

By Robert Rose published August 26, 2013

Why Native Advertising Is Neither

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher’s site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in with the crowd. Continue reading