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Podcast production process

How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.
episodic-content

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
enterprise-content-marketing-research

Enterprise Marketers Leading With Strategy in 2024 [New Research]

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.
ai-strategy-more-less

Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
technology-content-marketing-research

How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
new-data-strategy

Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
lessons-b2b-marketers-big-game

Stuck in B2Boring? Take These Lessons From the Super Ads Bowl

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
cmo-roles-going-down-under

The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
solo-brand-marketing-blunders

Solo Stove Burns Marketing Team Over Snoop Campaign

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
word-for-new-year

Beyond Resolutions: What’s Your Word for 2024?

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.
big-marketing-moves

Marketing in 2024: AI, Brand, and the End of Social Media?

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
This Rose-Colored Glasses column explains the marketing mandate for 2024: Audience relationships

The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.