Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs.
It’s increasingly difficult to rise above the online noise and clutter these days, but that doesn’t mean marketers are powerless. Use these 3 content creation tips to win the battle for attention in favor of your brand.
Despite all the energy that goes into creating content, those articles, slideshows, and videos seem to have a very short half-life. Use these three easy tactics to amp up content engagement by revitalizing your archives.
Think of your content as a gift you give your readers. You need to include intriguing packaging to entice readers and make sure they will want to “open” it. Use these 5 tactics for content creators to increase content consumption.
As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR.
Online marketing is competitive and has rules — and you can get penalized if you don’t follow those rules. So it’s important to stay up on the rules of the marketing game and to take note of warnings you get. Learn more about 5 “rules” Google issued this year, and how they can affect your content creation efforts.
If your audience can’t find your compelling content, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process. Use this guide to learn how best to optimize 4 key content types: text, image, video and news.
The digital marketing world is increasingly competitive and driven by content. So how can marketers hit on the right formula for their website content? Find out how to boost website content quality and drive higher performance.
If you’re in the hunt for a job in marketing today, you’ll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land the content marketing job of your dreams.