As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading
Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading
If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading
Engagement is the difference between a home-run piece of content and one doomed for a quick out. That’s why you should consider these three tips for creating ultra-targeted content that can attract your target audience.
You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading
What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading