A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading
Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program. But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading
Interviewing people who offer unique perspectives on your topic or industry can set your brand’s content apart from competitors’. Mastering this skill of interviewing is difficult. Take this advice from the most famous interviewers. Continue reading
Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help. Continue reading
The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading
What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media’s blogger survey, and get tips to take full advantage of this still-powerful channel. Continue reading
None of us likes flab. A chunk of copy stuffed with words that don’t need to be there drives readers away from your content. Get rid of these 15-plus words to improve your readers’ experience.
Do you waste time creating, producing, promoting, and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips. Continue reading
Are you in a rut when it comes to making standout content? Do you think a viral piece of content requires a stroke of luck or a simple mathematical formula? The truth is more nuanced. Here are four points to boost the creativity.