By Ayelet Weisz published February 7, 2016

Turn Employees Into Brand Advocates With Case Studies

Want to know how to advance your company’s goals in an unexpected way? Think about taking your content marketing inward. Turn your employees into brand advocates and arm them with content to tell your success stories. Continue reading

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

Have you found the secret to managing your content? Or do you operate with a cobbled-together system to get the job done? How well is it working? Take a step back, evaluate your workflow process, and find a way to improve it. Continue reading

By Joe Pulizzi published February 3, 2016

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

I’d heard enough. After the last complaint, I stopped my presentation. I asked one question, “Is the content you are creating and distributing for your customers any different than anything else out there?” You could hear a pin drop. Continue reading

By Elena Ruchko published January 31, 2016

How to Use Your About Us Page to Connect With Customers [Examples]

How well are you using the power of stories? Glance at your About Us page – does it tell your brand’s narrative in a compelling way to engage your audience? See how two companies are doing it right and learn how you can do it too. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Dan Stelter published January 29, 2016

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Too many businesses don’t take advantage of their website’s static pages. Learn how the most overlooked content can become the best lead-generating secret weapon in your arsenal. Read the seven tips to help make that happen. Continue reading

By Matt Cooper published January 26, 2016

How to Use Content That Isn’t Yours

It’s not a sexy content topic, but it’s one that can keep you out of trouble — how do you use other people’s content ethically and legally? There’s no straightforward rule book, but here’s what you should consider and implement. Continue reading

By Marcia Riefer Johnston published January 25, 2016

Liven Up Old-Hat Content: 4 Ways to Find a New Twist

A flight attendant’s twist on the mundane emergency-exit conversation sparked her audience’s interest. How can you take routine, ho-hum content and make it engaging to your audiences? Here’s how. Continue reading

By Neil Patel published January 18, 2016

How to Make Visitors Read Your Entire Article

After your hard work, your visitors better read the whole blog post. But here’s the cold truth: They probably won’t. Learn how to entice them to read the whole thing or at least how to get more from them even if they don’t read it all. Continue reading

By Yoav Vilner published January 17, 2016

4 Tools to Create Interactive Content in Minutes

Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started. Continue reading