By Joe Pulizzi published October 11, 2014

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

In this episode, Joe and Robert go in-depth on Buzzfeed’s niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are “wrong” for doing content marketing. This week’s TOM example: Swide.com from Dolce&Gabbana. Continue reading

By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading

By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them. Even if your company has complex or less obvious stories to share, get ideas to spark your B2B content marketing imagination. Continue reading

By Scott Aughtmon published September 23, 2014

5 Ways to Make Your Content Marketing More Memorable

You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you. The fact is that this is probably not true. It’s probably not personal at all. The real reason you’re not more successful could be something as simple as this: They don’t remember you. Get 5 ways to make your content marketing more memorable. Continue reading

By Roanne Neuwirth published September 21, 2014

Why White Papers Still Matter: Their Role in Effective Content Marketing

The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading

By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. The media produces content the public wants — content that’s not simply pushed into the faces of its audience but, rather, where the audience has made a conscious choice to engage in the content. Take a lesson from the media world and find out more about why (and how) to take the brand out of branded content. Continue reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

Simply signing up to play the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros. Take a look at some examples from two brands that are nailing their content marketing strategies, and find out how they leverage curated content, context and conversion to create more popular, engaging content. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading