To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading
Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading
Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle. Continue reading
Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success. Continue reading
While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast. Continue reading
Sure, SEO is important. But there are situations when you don’t need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.
A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading
Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program. But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading
Interviewing people who offer unique perspectives on your topic or industry can set your brand’s content apart from competitors’. Mastering this skill of interviewing is difficult. Take this advice from the most famous interviewers. Continue reading