By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making? Continue reading

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

In this week’s “The Pivot,” host Todd Wheatland talks with author and speaker Andrew Davis. He reveals how a children’s show taught him about engaging content and to whom he writes weekly with a way to save the publishing industry. Continue reading

By Pamela Muldoon published November 18, 2014

Content Marketing NEXT: How to Get a Greater Return on Your Content

In this episode of Content Marketing NEXT, Andy Crestodina, co-founder of Orbit Media Studios and standing-room only speaker at CMW, talks what’s new, what’s now, and what’s next, and shares what buzzword he would like to see blasted. Continue reading

By Kristen Hicks published November 16, 2014

Why Content Creators Should Care About Adaptive Content

With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”. Continue reading

By Joe Pulizzi published November 15, 2014

This Week in Content Marketing: Failed 2014 Content Marketing Predictions

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more. Continue reading

By Pamela Muldoon published November 13, 2014

The Pivot: A Rockin’ Content Marketer’s Journey to Success

Jason Miller, Senior Content Marketing Manager at LinkedIn, joins host Todd Wheatland on this week’s episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock ‘n roll is incorporated into much of the content he creates. Continue reading

By David Drickhamer published November 13, 2014

10 Harmonious Tips for Managing Tone of Voice for Maximum Impact

Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone. Continue reading

By Meredith Barrett published November 12, 2014

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns. Continue reading

By Pamela Muldoon published November 11, 2014

How to Extend the Life of Your Audio and Podcast Content

CMI unveils the curtain behind its new podcast series, Content Marketing NEXT, and reveals how it’s repurposing the audio content into multiple content marketing assets. Learn how you can do the same planning around your podcasts. Continue reading

By Joe Pulizzi published November 8, 2014

This Week in Content Marketing: Is There a Crisis in Content Marketing?

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine. Continue reading