By Jodi Harris published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor

Could you be missing out on some of the most powerful features and functionalities SlideShare offers for greater content marketing success? Check out these examples and ideas to take your SlideShare content to the next level. Continue reading

By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools

Great writers are characterized by discipline and great focus. If you lack those skills, your talent won’t help you write outstanding and on-schedule posts. Explore these 10 tools to help everything from grammar to writer’s block. Continue reading

By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading

By Tom Treanor published June 24, 2015

Expand Your Publishing Reach on LinkedIn and Medium

If you publish content on your website to reach new prospects, consider the benefits of publishing on LinkedIn and Medium. Learn how to do it and get three bonus tips on how to produce more content with minimal time. Continue reading

By Michele Linn published June 23, 2015

The One Content Marketing Question You Need to Ask (That May Scare You)

“The latest issue of CCO didn’t arrive. Can you verify that I am still on your list?” While this comment may seem problematic, it’s not. Wonder why? Because it answers the one question all content marketers should be asking themselves. Continue reading

By Joe Pulizzi published June 20, 2015

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading

By Vladimir Ponikarovsky published June 19, 2015

How to Develop Content for Foolproof Content Marketing

Too many businesses produce content that gets ignored because they haven’t taken the time to learn what their audience really wants. With these two tips and two tools, you can solve that problem – and promote that great new content. Continue reading

By Sarah Goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into KPIs

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading

By Dan Faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading

By Carlton Hoyt published June 2, 2015

Stop Thinking Content, Start Thinking Resources

It’s time to develop resources, not just pump out content. Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking and provide content that truly benefits your audience. Continue reading