By Dianna Huff published July 31, 2014

3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

If your website is designed to be responsive, where your content appears depends on what device the reader is using — and even how the device is oriented. Now that we live in a multi-screen world, the idea of keeping online content “above the fold” is meaningless. Learn more about leaving the idea of “above the fold” behind. Continue reading

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team. Continue reading

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan. Continue reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling — the most powerful content tool ever created. Continue reading

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

Many B2B organizations are outsourcing content creation to stay in step with consumers’ voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs. Continue reading

By Paul Shapiro published July 10, 2014

Wake a Sleeping Giant for Content Marketing SEO: Your Employees

Use these strategies to boost content marketing SEO and link building for your company with something you already have in-house — your employees. The social media marketing world already has a set of systems and web applications to assist with the process of utilizing employee resources. Find out more about how that works, and how it might pertain to SEO. Continue reading

By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

If you want to produce great content, it’s time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI’s great content checklist. Continue reading

By Andreas Panayi published June 25, 2014

4 Steps to Take Video Content Beyond Ads

The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising. Continue reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

It’s no longer enough to simply write content. Everybody’s doing that. Instead, you have to be willing to go to greater lengths to be memorable and generate a personal brand that people will remember. Use these 3 strategies (and 25 or so specific ideas) that will help you stand out from the rest of the content creation crowd. Continue reading

By John Bottom published June 19, 2014

12 Ways to Tap Into the Content Creators Within Your Organization

Finding and using the wealth of internal knowledge available in your organization can be a challenge for marketing teams. Most companies have a handful of willing participants, but those are finite resources. Use these 12 tactics to tap into and engage the hidden content creators in your company. Continue reading