Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: Continue Reading
Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates?
Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight.
Stepping outside of its usual political and sports predictions to bridge the gap between politics and science fiction yielded the surprising (and funny) survey result — and garnered media attention beyond the usual wonks and sports writers who closely follow Silver’s blog.Continue Reading
Ask a hiring manager about the marketing team’s approach to brainstorming, and what he’ll tell you could be captured in this headline: “Brilliant, Cohesive Team Creates Amazing New Ideas to the Delight of Millions Everywhere – High Fives Ensue.”
But in reality, the vast majority of group brainstorm sessions fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, since I suspect nearly all of you have led or joined such a meeting, but we keep ignoring the science and the data behind idea generation to establish a best practice for content marketing brainstorming.
In this episode of #ThisOldMarketing, Robert and I praise BuzzFeed’s simple strategy to consistently craft viral content and Louis Vuitton’s decision to launch an exclusive print magazine. We also talk about opportunities in custom print publishing; Robert shares one popular but risqué example. We weigh in on an Advertising Week debate on native advertising, and share Rebecca Lieb’s sentiment that content is much more than today’s marketing strategy du jour. Rants and raves include Jerry Seinfeld’s take-down of advertising and an ill-conceived rant against content marketing. This week’s TOM example: Dolce & Gabbana’s Swide magazine. Continue Reading
In a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all of your content is organized.” Continue Reading
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.
Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue Reading
What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business.
You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.
The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They don’t remember you.
Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?Continue Reading