By Alex Lopes published May 25, 2016

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

If your content marketing efforts don’t directly move the financial needle, you probably aren’t seated at the grown-up table. If your content marketing team is at the kids’ table, here are five ways to help sales and get a better seat. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
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By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Mike Agron published May 13, 2016

Ultimate Planning Checklist for Successful Webinars

Webinars breathe life into static content. They can help move your buyer’s sales needle from “just researching” to “ready to buy now.” This five-act checklist will help you plan and execute a well-produced webinar. Continue reading

By Jodi Harris published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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By Neil Patel published April 26, 2016

15 Things to Try When Your Content is a Mind-Numbing Wall of Text

You hit the wall. Your creative juices stopped flowing, and the content got really boring. Your users can tell. What used to sizzle and pop is now a mind-numbing wall of text. Here are 15 things you should do. (No. 1 – Stop your blog.) Continue reading

By Jay Acunzo published April 19, 2016

3 Unthinkable Behaviors Behind Truly Creative Content Marketers

The most creative content marketers approach their work much like most of us approach a bowl of ice cream. Discover what they do differently that enables their content marketing to be among the most successful creative endeavors. Continue reading

By Neil Patel published April 10, 2016

10 Mistakes Content Creators Need to Avoid

Over a decade of creating content has led Neil Patel to make some mistakes. Now, he shares 10 of them so you don’t have to make them. Imagine how much better your content can be if you “fix” your content in the beginning. Continue reading

By Al Gomez published April 8, 2016

Creating Content for Google’s RankBrain

When you make a vague, ambiguous query on Google, artificial intelligence steps in to deliver the most helpful results. Learn more about Google’s RankBrain and four ways to make your content more AI friendly to boost your SEO rankings. Continue reading

By Natalya Minkovsky published April 7, 2016

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading