By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading

By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success. Continue reading

By Matt Cooper published November 18, 2015

Is It Ethical for a Freelance Journalist to Work in Content Marketing?

One former content creator who returned to journalism says content marketing is contributing to the downfall of journalism. I disagree. Here are five reasons why and how a freelance journalist can write in a content marketing world. Continue reading

By Ruth Carter published November 17, 2015

Avoid Legal Action: Take Proper Steps to Own the Content

If you acquire content from freelancers or other third parties, you could be in legal trouble if you haven’t taken steps to secure the copyright or proper permission. Learn how you may be violating the law and how to get in compliance. Continue reading

By Neil Patel published November 16, 2015

How to Make Every Piece of Content SEO Friendly

If you want your site to rank high in search engine results, don’t focus on SEO. Today, Google and other search engines reward user-friendly sites. Those sites focus on great content for their users. Then, the SEO friendliness follows. Continue reading

By Matt Cooper published November 10, 2015

Is It Time to Ditch Your Company Blog’s Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right. Continue reading

By Jodi Harris published November 8, 2015

How to Take Advantage of the Latest Blogging Trends

What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel. Continue reading

By Carla Johnson published November 3, 2015

How to Convert Customers’ Passions Into Inspiring Content

Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry. Continue reading

By Aaron Orendorff published November 1, 2015

11 Resources to Curate, Clip, Collect, and Collaborate Content

Two-thirds of content marketers say curation is a part of their content marketing strategy. How can you collect and curate all that amazing content without losing your content-managing mind? Start with this list of 11 curation tools.
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By Neil Patel published October 28, 2015

10 Ways to Make Your Website Content More Relevant (and Rank Higher)

A primary method for accomplishing relevance is to create relevant content. It can seem mystical, but in reality, relevance is scientific and systematic. Here are 10 ways to create relevant content for users and search engines. Continue reading