By Clare McDermott published September 25, 2016

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading

By Tom Whatley published September 21, 2016

3 Customer Research Tactics to Help Content Creation

Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that. Continue reading

By Aaron Agius published September 20, 2016

Will the Content Bubble Burst? What’s Next?

Will the content bubble burst like the dot-com bubble? No. But content marketers do need to always be preparing for where content marketing is going next to set themselves up for success. Here are some of the predictions. Continue reading

By Ann Smarty published September 19, 2016

4 Ways Your Sales Team Can Help Your Content Marketing

Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading

By Joe Pulizzi published September 17, 2016

This Week in Content Marketing: The Business Model of More vs. Less Content

This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube’s latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading

By Joe Pulizzi published September 9, 2016

See What Content Marketing Success Truly Looks Like

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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By Roanne Neuwirth published September 7, 2016

How to Grab C-Suite Attention With Relevant Content

To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading

By Jordan Lore published September 2, 2016

3 Tips to Create Ultra-Targeted Content for More Engagement

Engagement is the difference between a home-run piece of content and one doomed for a quick out. That’s why you should consider these three tips for creating ultra-targeted content that can attract your target audience.

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By Dawn Papandrea published August 28, 2016

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading

By Amanda Vasil published August 26, 2016

3 Things I Learned About Content Marketing From Robots and Drones

What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading