By Amanda Nelson published September 25, 2017

27 Things You Can Do to Promote Your E-Book

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading

By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier. Continue reading

By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy. Continue reading

By Kelsey Meyer published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

By Susan Moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

By Stephanie Stahl published September 7, 2017

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

By Aaron Orendorff published September 4, 2017

How to Network at a Conference: 101 Tips From Marketing’s Best

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

By Clare McDermott published September 3, 2017

How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

By Rebecca Geier published August 30, 2017

How to Create Content for the Technical B2B Buyer

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

By Marcia Riefer Johnston published August 27, 2017

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading