Creating content is hard work, so it’s hugely frustrating when someone copies that work. However, plagiarism in the online world is very common. Find out 7 ways a content creator can respond to plagiarism.
Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people’s lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur’s blueprint for content creators.
Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren’t always effective. Find out why in-depth user reviews are poised to replace case studies — and how marketers can shift their focus to reviews.
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creation efforts in 2014.
Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind it. Watch out for these 6 fiends that steal clarity from your business storytelling efforts.
Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of the brain.
Content Marketing Institute’s many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Get 4 ways to improve your web content strategy for better results.
Most marketers would say their top priority is to generate high-quality leads. Find out how to combine content creation and curation to get more leads and then drive more B2B conversions from them.
Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs.