By Neil Patel published October 30, 2014

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

crowd-presentation room SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes.

Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: Continue Reading

By Andrea Serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

computer - books - hand

Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates?

Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight.

Stepping outside of its usual political and sports predictions to bridge the gap between politics and science fiction yielded the surprising (and funny) survey result — and garnered media attention beyond the usual wonks and sports writers who closely follow Silver’s blog.Continue Reading

By Jay Acunzo published October 26, 2014

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

 

15263966105_018a8d4c5c_oAsk a hiring manager about the marketing team’s approach to brainstorming, and what he’ll tell you could be captured in this headline: “Brilliant, Cohesive Team Creates Amazing New Ideas to the Delight of Millions Everywhere – High Fives Ensue.”

But in reality, the vast majority of group brainstorm sessions fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, since I suspect nearly all of you have led or joined such a meeting, but we keep ignoring the science and the data behind idea generation to establish a best practice for content marketing brainstorming.

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By Joe Pulizzi published October 11, 2014

This Week in Content Marketing: The Real Cure for the Native Advertising Blues

pnr logoIn this episode of #ThisOldMarketing, Robert and I praise BuzzFeed’s simple strategy to consistently craft viral content and Louis Vuitton’s decision to launch an exclusive print magazine. We also talk about opportunities in custom print publishing; Robert shares one popular but risqué example. We weigh in on an Advertising Week debate on native advertising, and share Rebecca Lieb’s sentiment that content is much more than today’s marketing strategy du jour. Rants and raves include Jerry Seinfeld’s take-down of advertising and an ill-conceived rant against content marketing. This week’s TOM example: Dolce & Gabbana’s Swide magazine. Continue Reading

By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

hand holding credit cardIn a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all of your content is organized.” Continue Reading

By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

watch-stopwatch facesOnline content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.

Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue Reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

pnr logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers, rant about a questionable strategy for managing digital and offline marketing, and rave about a presentation with a refreshing take on the challenges involved in native advertising. We answer a listener’s question on the ecommerce ambitions of Twitter and Facebook before closing out the show with a #ThisOldMarketing example from Steve Jackson Games.Continue Reading

By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

crushing rubber band ballGeneral Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing team, which is charged with the task of translating this three-word concept into relevant stories that will engage its target audiences.

At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them.Continue Reading

By Scott Aughtmon published September 23, 2014

5 Ways to Make Your Content Marketing More Memorable

memorable-content-marketingWhat I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business.

You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.

The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They don’t remember you.
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By Roanne Neuwirth published September 21, 2014

Why White Papers Still Matter: Their Role in Effective Content Marketing

pen on reportContrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?Continue Reading