By Michele Bollig published August 20, 2014

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Marketers continue to rate in-person events as their most effective tactic. You’re probably already using events as a resource for your overall content creation plan, but a common challenge is knowing how to best promote the event so that its value lives on. Use these 4 content marketing ideas to take your event beyond its venue. Continue reading

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

Plenty of B2B businesses are achieving great success through their content creation efforts. We asked a group of CMI blog contributors, online training instructors, and Content Marketing World speakers to tell us which brands they think are killing it in the content game. Find out which brands most inspire them to be better content marketers themselves. Continue reading

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we may face diminishing returns if we’re not careful. Find out how creating content could sabotage your revenue. Continue reading

By Roger C. Parker published August 7, 2014

7 Ways Limitations Can Boost Your Content Creation Productivity

Although “more” is usually viewed as an advantage, there are times when “less” is better. It’s essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts and overall content marketing productivity. Continue reading

By Dianna Huff published July 31, 2014

3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

If your website is designed to be responsive, where your content appears depends on what device the reader is using — and even how the device is oriented. Now that we live in a multi-screen world, the idea of keeping online content “above the fold” is meaningless. Learn more about leaving the idea of “above the fold” behind. Continue reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

When you become a content marketer, you are essentially becoming your own publication. This means developing a rich and highly organized editorial calendar and employing a top-notch creative team, but it also means organizing and displaying your content efforts in an intuitive, visually compelling manner. Find out how to unify your content marketing strategy with a one-stop resource center. Continue reading

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

These days, everyone is a brand evangelist. But what about your workforce? Is your business doing enough to engage its employees in your content creation efforts? Get some tips from industry experts on how to make content creation a benefit — and not a burden — for your team. Continue reading

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

To be effective with content marketing, you don’t need to worry about having one huge, fantastic idea that gets a million hits on day one. You need to create and promote compelling, useful content on a consistent basis to achieve goals and meet business objectives. Use these tips to develop a winning content marketing plan. Continue reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling — the most powerful content tool ever created. Continue reading

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

Many B2B organizations are outsourcing content creation to stay in step with consumers’ voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs. Continue reading