By Alex Bashinsky published October 8, 2015

How to Structure Your Business Blog Posts to Maximize Conversions

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading

By Patrick Burke published September 25, 2015

10 Commandments to Create Compelling Content

Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point. Continue reading

By Al Gomez published September 23, 2015

4 Practical Tips to Win With Evergreen Content

Creating “beginner content” may be tedious – but expert content marketers should not do without it. With hot lists and trending news dominating social media feeds, there are several great reasons why you should go for evergreen.
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By Clare McDermott published September 20, 2015

Tech Zen Reveals How He Built Demand-Generation Engine

CSC’s Nick Panayi has built an elegantly tuned demand-generation engine. Now he shares how he manages the complex ecosystem of marketing technologies, as well as the steps taken to create a centralized, integrated content hub. Continue reading

By Joe Pulizzi published September 19, 2015

This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion

In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading

By Ann Smarty published September 16, 2015

9 Free Tools to Co-Create Content

Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible. Continue reading

By Joe Pulizzi published September 15, 2015

Two Words Sum Up Content Marketing World

Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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By Joe Pulizzi published September 12, 2015

This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising

In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading