By Jonathan Franchell published December 4, 2016

10 Ways Content Marketing and Sales Teams Can Work Together

Too many companies keep marketing and sales separated into two teams. This silo mentality affects the bottom line. If marketing and sales work together, revenue could grow upwards of 10% annually. Here are 10 ways to get started. Continue reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful. Continue reading

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

You understand the value of tracking, measuring, and making content decisions based on data. But for some reason, you haven’t connected data to improve your content production process. Here are four steps to get started. Continue reading

By Kelley Whetsell published November 27, 2016

From Good to Great: Tips to Take Your Next Live Event Up a Notch

Content Marketing World’s organizer discusses what it takes to elevate live events from middling to masterful so they have a bigger impact on your long-term success. Hint: It starts with content. Continue reading

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Joe Pulizzi published November 19, 2016

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

This week, the guys debate the IAB’s latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading

By Stephanie Stahl published November 14, 2016

A Simple Trick to Make Your Content Magnetic and Memorable

A twin sister. A business blog author. Should a B2B content writer reveal both identities? Yes, B2B content writers should go beyond a corporate bio and formal language to build trust by relating to people on a more personal level.

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By Jodi Harris published November 9, 2016

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands

No magic formula exists for content marketing success, but many valuable lessons can be learned by observing the craftsmanship of some of the best and brightest brands in the content business. Here are just a few to get you moving. Continue reading

By Joe Pulizzi published November 5, 2016

This Week in Content Marketing: Social Media Platforms Take More Victims

This week, the guys investigate the fallout from Vine’s untimely death and discuss IDG’s content creation model. They also explore agencies’ growing interest in print publishing, rants, raves, and an example of the week from Google.

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By Andrea Fryrear published November 4, 2016

Your 2017 Content Marketing Goal: Give the People What They Want

Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies. Continue reading