By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Fifteen content marketing experts each share one thing you can do to improve your current content marketing. The list has some familiar recommendations and a few surprises — from promotion and measurement to relevancy and uniqueness. Continue reading

By Dawn Papandrea published August 23, 2016

How to Create a Culture Where Content Marketing Thrives

Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Continue reading

By Dawn Papandrea published August 16, 2016

How One Brand Created a Movement by Investing in Purpose

New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading

By Aleh Barysevich published August 15, 2016

Should You Optimize Content for Google AMP and Facebook Instant Articles?

Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading

By Jonathan Kranz published August 14, 2016

5 Secrets to Award-Winning Content

A judge of the Content Marketing Awards reveals what he learned in the process. He discovered shades of gray didn’t exist between the winners and losers. He shares the five themes that made the great content stand out from the crowd. Continue reading

By Dawn Papandrea published August 9, 2016

How to Build a Content Marketing Practice in a Year: Lessons From Monster

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand’s voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

By Aaron Orendorff published August 8, 2016

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

Even the goodwill generated from an exceptional customer experience can’t last if your customers’ content experiences with the company suck. Learn these three methods to delivering exceptional content experiences. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Jeremy Cook published August 2, 2016

Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading