You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how. Continue reading
Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more. Continue reading
Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading
Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point. Continue reading
Creating “beginner content” may be tedious – but expert content marketers should not do without it. With hot lists and trending news dominating social media feeds, there are several great reasons why you should go for evergreen.
CSC’s Nick Panayi has built an elegantly tuned demand-generation engine. Now he shares how he manages the complex ecosystem of marketing technologies, as well as the steps taken to create a centralized, integrated content hub. Continue reading
In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading
Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible. Continue reading
Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading