By Julia McCoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

Many marketers assume Google’s featured snippets are the territory of SEO masters or million-dollar marketing budgets; that isn’t true. It’s easy to rank for featured snippets with organic content only. You just need to know how.  Continue reading

By Julia McCoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

Google’s algorithm standards have developed into incredibly human friendly, reader-oriented practices. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue reading

By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

By Juan Mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey

How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading

By Ann Gynn published March 14, 2017

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand. Continue reading

By Susan Moeller published March 13, 2017

LinkedIn Publishing Trends Every Marketer Must Know

B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading

By Michele Linn published March 10, 2017

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

By Ann Smarty published March 6, 2017

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO. Continue reading

By Bill Widmer published February 26, 2017

Beauty Matters: 3 Tips to Create Attractive Blog Posts

Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading