By Jodi Harris published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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By Neil Patel published April 26, 2016

15 Things to Try When Your Content is a Mind-Numbing Wall of Text

You hit the wall. Your creative juices stopped flowing, and the content got really boring. Your users can tell. What used to sizzle and pop is now a mind-numbing wall of text. Here are 15 things you should do. (No. 1 – Stop your blog.) Continue reading

By Jay Acunzo published April 19, 2016

3 Unthinkable Behaviors Behind Truly Creative Content Marketers

The most creative content marketers approach their work much like most of us approach a bowl of ice cream. Discover what they do differently that enables their content marketing to be among the most successful creative endeavors. Continue reading

By Neil Patel published April 10, 2016

10 Mistakes Content Creators Need to Avoid

Over a decade of creating content has led Neil Patel to make some mistakes. Now, he shares 10 of them so you don’t have to make them. Imagine how much better your content can be if you “fix” your content in the beginning. Continue reading

By Al Gomez published April 8, 2016

Creating Content for Google’s RankBrain

When you make a vague, ambiguous query on Google, artificial intelligence steps in to deliver the most helpful results. Learn more about Google’s RankBrain and four ways to make your content more AI friendly to boost your SEO rankings. Continue reading

By Natalya Minkovsky published April 7, 2016

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading

By Daniel Louis published April 6, 2016

8 Ways to Take a Fresh Approach to Content Formats

How can you get more people to find your content worthy of their time without investing a significant amount of your time? Consider these eight ways to create or repurpose your content in fresh and user-friendly formats.
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By Clare McDermott published April 3, 2016

How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

Farmers must analyze reams of data to keep operations profitable. PotashCorp saw an opportunity to provide utility-based content – four web-based calculators – to not only inform farmers, but also influence critical decision-making. Continue reading

By Jodi Harris published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

Few content marketing tactics are quite as powerful and versatile as email newsletters. Not sure how to use them to reach your content marketing goals? Here are 15 tips, tricks, examples, and lessons to get you started. Continue reading

By Joe Pulizzi published March 29, 2016

Content Marketing: Forget About the 5%

Before you add another tactic, pick a new target audience, or expand your reach, stop and ask yourself: Are we going after a shiny object and ignoring the core of what’s important to our content marketing strategy? Continue reading