By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite


PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode of This Old Marketing, Robert and I discuss the meteoric growth of Pokémon Go and the intriguing opportunities it may present for marketers. Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. Where does content marketing rank? The answer may surprise you. Finally, we’re intrigued by the idea of small brands using Medium as a testing ground for their content initiatives. Rants and raves include the principles of irresistible storytelling and the ill-conceived Trump/Pence campaign logo. We wrap up the show with a This Old Marketing example from from Allegion.Continue Reading

By Ann Gynn published July 22, 2016

38+ Examples of Brands Doing Great Content


As content users, we all experience content overload.

As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing.Continue Reading

By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

By Jodi Harris published July 19, 2016

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

By Lisa Illman published July 18, 2016

How to Create Sticky Content With 3 Livestreaming Apps

By Dan Stelter "The B2B Lead Gen Guy" published July 17, 2016

4 B2B Content Secrets You Fail to Use

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

By Ann Gynn published July 15, 2016

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts 

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