By Joe Pulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. Our rants and raves cover simplification and measuring bodies, then we take on March Madness in our example of the week.Continue Reading

By Will Blunt published March 24, 2017

7 Promotion Tactics to Get Your Content Noticed

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If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed.Continue Reading

By Sujan Patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

By Lisa Murton Beets published March 22, 2017

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

By Julia McCoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

By Aaron Orendorff published March 19, 2017

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

By Juan Mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey

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