By Michele Linn published November 27, 2015

A 4-Step Approach to Create Content That Hits the Mark


At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well – and stop doing what isn’t.

There is no simple way to figure out what is effective. However, the first step is to start thinking about effectiveness when you start creating the content. Read on to get some tips from the community at large as well as our panel of B2C research roundtable participants:Continue Reading

By Jodi Harris published November 26, 2015

32 Content Marketing Posts We Are Thankful For


For those in the United States who celebrate, Happy Thanksgiving!

While we at CMI are thankful every day to be part of such an amazing community of content marketers, today we give a special thanks to those who graciously share their expertise, insights, and experiences with us and our audience.Continue Reading

By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

By Natalya Minkovsky published November 19, 2015

Live Experiences Reinvent the Way Customers Interact With Brands

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