By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

linkedin-brands-buying-media-companiesIn December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows:

Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies.

So, I was a mere 30 months early with that prediction. Correct, but two years early.Continue Reading

By Clare McDermott published June 28, 2016

Inside the Mind of a Journalist in the Business of Content Marketing

mind-journalist-content-marketingCameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing manager for Flow, a task-management solution. Cameron believes journalists’ ethos can inspire marketing teams, and he entreats marketers to take bigger risks with content.Continue Reading

By Neil Patel published June 27, 2016

Top 5 Lead-Generating Ideas for Your Content Marketing

By Michele Linn published June 26, 2016

7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

By Scott Aughtmon published June 24, 2016

31 Types of Content We Crave [Infographic]

By Marcia Riefer Johnston published June 23, 2016

Is Your Content Ready for the Mobile Takeover?

By Aaron Agius published June 22, 2016

The New Marketer’s Guide to Perfecting Your Content Promotion Process

By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

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