By Dawn Papandrea published September 30, 2016

Brand Museums: How Companies Tell Their Stories


As brands seek new ways to tell their stories, some are finding value in creating brand museums to showcase their company history and heritage. Whether it’s a dedicated space in a flagship store or global headquarters, or a standalone venue such as the Harley-Davidson Museum in Milwaukee or the Mercedes-Benz Museum in Germany, nostalgic on-site visitor experiences can be an effective form of content marketing.

Nostalgic on-site visitor experiences can be an effective form of #contentmarketing says @dawnpapandrea. Click To Tweet

“Heritage plays really well with audiences,” says Jason Dressel, managing director of client strategy and development for The History Factory, a heritage-management agency that recently helped launch the New Balance Global Headquarters Visitor Engagement Center and museum display, among many other projects. “There’s a reason why there’s ‘throwback Thursday’ and ‘flashback Friday’ on social media. People respond favorably to this kind of content,” he says.Continue Reading

By Greg Verdino published September 29, 2016

6 Steps (And One Tool) to Clean Up Content Messes

clean-up-content-messes“Do our content reviews need to take so long?”

“Why do our writers keep reinventing the wheel?”

“Why do the articles in the same part of our website take such different approaches?”Continue Reading

By Joe Pulizzi published September 28, 2016

Content Marketing Takes a Turn for the Better: New 2017 Research

By Sujan Patel published September 27, 2016

11 Smart Marketing Examples That Nail Visual Content

By Jacob Warwick published September 26, 2016

3 Tips to More Accurately Measure Your Content Effort

By Clare McDermott published September 25, 2016

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

By Joe Pulizzi published September 24, 2016

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

By Itai Sadan published September 23, 2016

Say Cheese for These 7 Free Stock-Photo Sites

By Jessica Coccimiglio published September 22, 2016

What Librarians Can Teach Marketers About Weeding Out ROT

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