By Cathy McPhillips published December 6, 2016

Practical Tips to Calm the Most Extreme Public-Speaking Jitters

tips-calm-public-speaking-jitters

Tamsen Webster, executive producer of TEDxCambridge and public speaking strategist, says stage fright leads marketers to miss huge opportunities to differentiate themselves.

Consider that 68% of B2B marketers use in-person events and 58% use webinars and webcasts as part of their content portfolio, according to CMI’s 2017 Benchmarks, Budgets, and Trends—North America. And roughly one-third call events “critical to success” in 2017.Continue Reading

By Joe Pulizzi published December 5, 2016

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

not-documenting-strategyIf you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research, we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It really is that simple.

But, for some reason, we still see that the majority of marketers do not document their content plans in any way. In our latest study, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. While this percentage is up from 32% (B2B) and 37% (B2C) from the previous year, it’s still a woeful number.Continue Reading

By Jonathan Franchell published December 4, 2016

10 Ways Content Marketing and Sales Teams Can Work Together

By Joe Pulizzi published December 3, 2016

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

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