By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

PNR_Episode57_Native_Advertising

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss what Facebook’s latest changes to its news feed mean to marketers and reflect on the heaps of money being invested in marketing technology today. We also discuss a thought-provoking article about the future of native advertising and ponder the results of new research that suggests that most B2B content is barely above par. Rants and raves include the media’s handling of the Sony scandal and problematic speaker submissions for Content Marketing World. We wrap up the show with a #ThisOldMarketing example from HubSpot’s purchase of Agency Post.Continue Reading

By Anthony Gaenzle published December 19, 2014

5 Ways to Get More ROI From Your Next Conference

Content-Creation-Conference-Conference attendance yields the obvious benefits of learning, lead generation, and sales, but a lot of companies miss the excellent opportunities for content creation and amplification. Similar to breaking news, conferences are current, are mentioned in numerous articles and other types of online content, and tend to generate popular search trends.

Creating content centered on the time leading up to the event, the actual days of the event itself, and even the wind-down period can lead to increased recognition, sharing, and many other sought-after benefits.Continue Reading

By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

By Arnie Kuenn published December 18, 2014

10 Most Common SEO Pitfalls

By Pamela Muldoon published December 17, 2014

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

By Pamela Muldoon published December 16, 2014

Jim Kukral Tells Why Now Is The Time to Conquer Your Book

By Tracy Gold published December 16, 2014

9 Ways to Use Content Marketing as a Recruiting Tool

By Joe Pulizzi published December 15, 2014

60 Content Marketing Predictions for 2015

By Jean Spencer published December 14, 2014

The Role of PR and Content Marketing in 2015

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