By Joe Pulizzi published August 23, 2014

This Week in Content Marketing: When Native Advertising Erodes Trust

pnr logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I dive into the controversial issue of native advertising and talk about what happened when a blogger “liked” everything he saw on Facebook for two days. We also discuss the latest research on the growing pay gap between journalists and public relations professionals, rant about unscrupulous marketers trying to benefit from Robin Williams’ death and Amazon’s crazy idea on eBook pricing, and review The Compass magazine by UPS as this week’s This Old Marketing example.Continue Reading

By Ann Gynn published August 22, 2014

Purpose-Driven Content Marketing: Brands That Give and Get

arms and handsPurpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.Continue Reading

By Arnie Kuenn published August 21, 2014

How to Pitch the Power of Content Marketing to Your Boss

By Michele Bollig published August 20, 2014

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

By Joe Pulizzi published August 18, 2014

7 Thoughts That Will Change Your Content Marketing Strategy

By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

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