By Jodi Harris published May 27, 2016

Excel at SEO With This 15-Point Plan

excel-seo-plan

Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up?

Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with fresh advice, insights, and resources that can help you keep your SEO efforts in top shape.Continue Reading

By Jill Talvensaari published May 26, 2016

Data as Personalization: How to Turn Kryptonite Into Treasure

data-as-personalization

Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite.

To see this kind of data as a treasure chest – as a means to be more effective in your content marketing – I suggest you use the word “personalization” when you talk big data.Continue Reading

By Alex Lopes published May 25, 2016

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

By Amanda Subler published May 24, 2016

A Step-by-Step Guide to Get More Eyes on Your Research

By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

By Rohan Ayyar published May 22, 2016

Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

By Marcia Riefer Johnston published May 19, 2016

How to Build Buyer Personas That Build Sales

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