By Jodi Harris published August 3, 2015

Improve Your Email Content With a 7-Minute Workout Routine

Email-Marketing-Cover

Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.

But, just like any critical system, if it’s not properly maintained, your email content can start to lose momentum and show signs of aging. If you fail to keep pace as consumption trends shift, even your most faithful followers may start to overlook your emails in their crowded inboxes – or opt out altogether if they feel you are no longer meeting their needs.Continue Reading

By Ann Gynn published August 2, 2015

Changing Times: Finance Marketing Evolves with Content

evolution-content-marketing-finance-whitepaper-cover

The challenges for marketers in the financial industry are similar to those being experienced in other industries: The marketplace is changing, and customers are no longer responding to one-size-fits-all approaches. But this industry has its own unique considerations: Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance.

In its latest white paper, the Content Marketing Institute examines the finance sector – sharing research about how these marketers use content marketing and highlighting examples, tips, and takeaways from those who are finding success.Continue Reading

By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

more articles