By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

high-quality-content

I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year.

Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do. And research shows it’s the same for enterprises – if you don’t have a strategy, your content marketing efforts won’t be as effective as they could be.Continue Reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

go-home-facebook-journalism-project-drunk

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau. Our rants and raves cover Big Red soda and agencies that are buying up media companies; then we wrap up the show with an example of the week from James Vick and Vick’s Floral Guide.Continue Reading

By Stephen Dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered

By Aaron Agius published January 18, 2017

Merging Two Blogs: Strategies for Content Success

By Andrew Littlefield published January 17, 2017

How the World’s Best Journalists Bring Interviews to Life

By Neil Patel published January 16, 2017

How to Create Super Shareable Video Content

By Maggie Barr published January 15, 2017

8+ Tools to Find Related Keywords for Your Content

By Joe Pulizzi published January 14, 2017

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

more articles