By Neil Patel published October 30, 2014

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

crowd-presentation room SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes.

Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: Continue Reading

By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

Silhouette Of An Attractive Female Snorkeler

With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel.

Most social listening tools can’t make sense of subtlety: They can’t make out complex human interactions, such as expressions of irony or playfulness. They still struggle to interpret still and moving pictures. They can’t keep up with fast-changing abbreviations and memes.Continue Reading

By Andrea Serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

By Joe Pulizzi published October 27, 2014

How I Missed On Every 2014 Content Marketing Prediction

By Noz Urbina published October 27, 2014

How to Adjust Your Content Strategy for Adaptive Content Personalization

By Jay Acunzo published October 26, 2014

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

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