By Meghan Casey published August 28, 2015

Why You Need Content Strategy Before Editorial Planning

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“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.

Great! Except that’s not a content strategy. It’s an editorial plan.

Don’t get me wrong. Content marketers need an editorial plan, especially if they’re regularly creating new content. At the same time, you need to figure out lots of other things before you plot your content ideas on a calendar.Continue Reading

By Ann Gynn published August 27, 2015

12+ Ways to Use Web Analytics for Better Content Marketing

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Bounce rates, referring links, time on site, page views – the availability of data about your website visitors can astound even the best content marketer. How do you know what data is important to your content marketing and how do you turn it into a treasure trove for your content marketing success?

Some of the experts presenting at Content Marketing World offer their tips on how to use Google Analytics (or any web-data measurement system) so you can make informed decisions instead of wading in analysis paralysis.Continue Reading

By Joe Pulizzi published August 26, 2015

Native Advertising Is Not Content Marketing

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

By Neil Patel published August 24, 2015

7 Surefire Ways to Get More Impact From Your Content Marketing

By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

By Joe Pulizzi published August 22, 2015

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

By Ann Gynn published August 21, 2015

Content Marketing Leaders Reveal Their Helpful Hacks

By Ardath Albee published August 20, 2015

Scaling Content Marketing: How CSC Put the Content Hub to Work

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