Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own.
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like?
Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away.
How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say.
If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work.
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here.
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands.
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.
How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program.
Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone.