Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.
The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel.
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.
Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion.
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020.
Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing.
Facebook über strategist Jon Loomer speaks with CMI’s Cathy McPhillips to share how to improve social reach, why Facebook gets a bad rap for making your feed work better, why time of posting is counterintuitive, and much more.
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand's options are.
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world.
Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.