Search Results for: What is the CMI voice

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

Published: 2017-09-30

We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

Published: 2017-08-01

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading

5 Easy Steps to Define and Use Your Brand Voice

Published: 2015-10-15

If your content appeared without a logo, would the audience know it’s you? A consistent brand voice can be easily identified and is essential for localized and intelligent content. Document and make your voice consistent in five steps. Continue reading

Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona

Published: 2012-05-17

Whether you’re marketing yourself or your company, your audience gets to know your personal brand, or personality. Here are some key ways you can maintain a consistent social media persona, no matter what the forum. Continue reading

Content Marketing Quick Tips: CMI Contributors Share Their Favorites

Published: 2011-12-16

One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, “Ah ha! Now that is something I should try today!” What’s better than one quick tip? Lots of tips. Here our contributors share their favorites. Continue reading

How to Create Harmony with Your Online Content Voices

Published: 2011-09-13

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, … Continue reading

So You Want to Blog for CMI – Blogging Guidelines

Published: 2010-06-26

Thanks for your interest in blogging for Content Marketing Institute! We love connecting with writers who can help us fulfill our mission: advancing the practice of content marketing. CMI envisions a world where marketers create, distribute, and maintain content that … Continue reading

Blogging Guideline FAQs

Published: 2015-08-11

Want the low-down on writing a blog post for CMI? Get the basics, or read on to get more detailed answers to our most common questions. Does CMI accept pitches? No. Our editorial team will review only a full draft … Continue reading

How to Robot-Proof Your Job as a Content Creator

Published: 2017-12-13

Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the growth in AI writing capabilities, the human content writer is needed more than ever. Continue reading

Are You Ready for Content Marketing in 2018? 60+ Predictions

Published: 2017-12-12

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading