By Joe Pulizzi published August 1, 2013

Big Brands Take Top Honors at 2013 Content Marketing Awards

content marketing awardsDisney, Allstate Insurance, American Airlines, ExactTarget, Google, Scholastic, Inc., and University of Phoenix are just a few of the brands to receive honors from the 2013 Content Marketing Awards — the largest awards program in North America that recognizes those who create content for organizations.

With more than 800 entries submitted, there was certainly an abundance of brilliant work from around the globe to choose from. Most prominent among the winning entries were the Gold Award recipients in the “All Star” categories (so named because these efforts are the most essential in the content marketing industry). 

We’re thrilled to announce the following winners for 2013:

Best Overall Print Magazine

Project: Christophorus Magazine

Company: Dr. Ing. H.c. F. Porsche AG

Agency: KircherBurkhardt GmbH


Best Overall Digital Magazine

Project: Digital Content Program

Company: Four Seasons Hotels & Resorts

Agency: Pace

four seasons

Best Overall Website

Project: Google Think Insights

Company: Google

Agency: Huge

google think

Best Overall Corporate Blog

Project: Cvent’s Event Planning Blog

Company: Cvent

event planning-cvent

Best Social Media Content Program

Project: Veterans United Network

Company:  Veterans United Home Loans

veterans united

Content Marketing Project of the Year (employee-focused)

Project: Perspectives from the C-Suite

Company: Optum

Content Marketing Project of the Year (customer/prospect-focused)

Project: Das Auto Magazine (Crossmedia)

Company: Volkswagen AG

Agency: KircherBurkhardt GmbH

Das Auto

The current list of 2013 award winners can be viewed here.

The Content Marketing Awards for Program of the Year, Agency of the Year, and Content Marketer of the Year, will be announced at Content Marketing World 2013, the largest content marketing event in the U.S. This year’s conference is taking place on Sept. 9–12, 2013, in Cleveland, Ohio, and is still open for registration.

Entries were judged by an esteemed panel of leading content marketing industry influencers and experts, who selected winners across more than 100 categories that covered every aspect of content marketing. The Awards recognize excellence in critical content marketing elements, including editorial, design, and production and management of digital, print, video, audio-visual, text, and social media-based content efforts.

Launched in 2004 as the Magnum Opus Awards, The Content Marketing Awards have been conducted jointly by the Content Marketing Institute and McMURRY/TMG since 2011.

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!

  • NenadSenic

    Awesome! A long cool list of what’s currently a benchmark in each category. Plenty material to go through in the next weeks.

  • Kris Dietz

    there’s some really nice work here. much to take away from these sites

  • jeypandian

    Hello Joe,
    The agency that created Das Auto Magazine is not KircherBurkhardt but rather Meredith Xcelerated Marketing (disclosure, we work together). Could you please update the post?


    • David Murray

      Hi, Jey—

      David Murray here, program chairman for the Content Marketing Awards.

      We understand that in many cases, multiple entities participate in the creation of award-winning content.

      I’m sure you’ll understand that the organizers or judges of the Content Marketing Awards can’t be responsible for identifying and sorting through all collaborators. We can only honor the work itself, and give credit to the representative company that brought the work to our attention.

      Of course, if the two entities agree with one another to share credit for the piece, we’re happy to adjust the citation accordingly. In which case, please contact me directly at david dot murray at mcmurry dot com. Appreciate your understanding,


      • Lukas Kircher

        Hi David,

        i just stumbled upon this rather strange comment on our “Volkswagen Magazine”. Looks a little bit bad for my agency. I was quite baffled, but 6 month to late, unfortunately 😉

        I hope this hasn’t created any confusion, since the project was indeed won, planned, built and filled by our humble agency, KircherBurkhardt. A short look onto the credits for the site and all the authors and contributors should have convinced everyone.

        Anyway, i am a big fan of McMurry/TMG and should you ever happen to be in Berlin please visit Germanys largest Content Marketing agency. Would love to meet.

        All the best,
        Lukas Kircher / KircherBurkhardt

        • David Murray

          Lukas, all I can do is congratulate you on your good work and urge you to iron this out with your colleague at Meredith. I also hope you submit your best work this year to the CMAs. Meanwhile, I’ll look for an excuse to get to Berlin, a city I’ve always wanted to visit.

          Regards, David

  • Ex Imagineer

    Interesting that most of the Imagination staff who worked on the award-winning entries from Imagination were fired for non-performance issues or have quit.