By Joe Pulizzi published September 9, 2012

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

Orange Award

This past Thursday evening, I had the pleasure of hosting the Orange Awards at the closing reception for Content Marketing World. The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation.

Here is a list of this year’s winners:

Orange Award Winners – Projects

  • Content Marketing Program of the Year | Online: HouseLogic.com | National Association of Realtors
  • Content Marketing Program of the Year | External Focus: enRoute | Air Canada
  • Content Marketing Program of the Year | Best Strategy: Subscribers, Fans & Followers | ExactTarget
  • Content Marketing Program of the Year | Internal Focus: You on HP |Hewlett Packard
  • Corporate Blog of the Year: Product Lifecycle Stories | PTC

Honorable Mentions (Finalists) – Projects

NOTE: All Orange Award project finalists were chosen from 2012 Magnum Opus Award winners.

Orange Award Winners – Agencies

  • Content Marketing Agency of the Year (50+ employees): Imagination Publishing [United States]
  • Content Marketing Agency of the Year (15-49 employees): Babcock & Jenkins [United States]
  • Content Marketing Agency of the Year (<15 employees): King Content [Australia]
  • Industry Pacesetter Award: Story Worldwide [United States]
  • Fastest Growing Content Marketing Agency of the Year: Switched on Media [Australia]

Agencies nominated for Orange Awards

Honorable Mentions (Finalists) – Agencies

  • Velocity Limited Partners [United Kingdom]
  • Silver Square [United States]
  • EnVeritas Group [United States]
  • Visionista [United States]
  • Edge [Australia]
  • madison/miles media [United States]
  • Distilled [United States]
  • Well Planned Web, LLC [United States]
  • Centerline Digital [United States]
  • PropelGrowth [United States]

Orange Award Winners – Brand Marketers

  • Content Marketer of the Year: Joe Chernov, Eloqua
  • Content Marketing Tactician of the Year: Amanda Maksymiw, OpenView Venture Partners (now with Lattice Engines)
  • Content Marketing Leader of the Year: Jackie Bebenroth, Spice of Life

Honorable Mentions (Finalists) – Brand Marketers

Visionary Category:

  • Jon Gelberg – Blue Fountain Media (now with Access Intelligence)
  • Marcus Sheridan – River Pools and Spas
  • Michael Brenner – SAP
  • Andy Zimmerman – Brainshark

Joe Chernov, Content Marketer of the Year

Leader Category:

  • Rachel Meranus – PR Newswire
  • Patricia Brown – CSC
  • Eston Martz – Minitab, Inc.
  • Erin Doherty – Four Winds Interactive

Jackie Bebenroth, Content Marketing Leader of the Year

Tactician Category:

  • Jason Stewart – Demandbase
  • Brendan Cournoyer – Brainshark
  • Rob Yoegel – Monetate
  • Waynette Tubbs – SAS

Amanda Maksymiw, Content Marketing Tactician of the Year

Stay tuned to CMI to learn more about the projects and ideas from this year’s winners.



Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Joe's latest book is Epic Content Marketing (McGraw-Hill). If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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