By Brody Dorland published May 4, 2012

7 NEW Things to Do After You’ve Written a New Blog Post

a new blog post, CMIIt looks like a few people found some value in my post from last year, “12 Things to Do After You’ve Written a New Blog Post.” Well, one or two new things have been launched on the “interwebs” since March of 2011, so I thought it might be time for an update. And hey, I thought I’d throw a printable (and PIN-able) infographic version of the original post into the mix while I’m at it.

Blog syndication

My previous post talked about establishing RSS connections with various social media sites so that your blog content automatically posts to your profiles. Some of that still holds true. I’m not really a fan of auto-posting to Twitter or Facebook, but there are a few automatic connections that I do recommend. One is for your personal LinkedIn profile. If you haven’t yet plugged your blog feed into your profile, watch this video and get it done. Forward this to your coworkers as well — everyone in your company should be syndicating your blog content on their LinkedIn profiles via the WordPress or BlogLink applications.

Click on image for a full-size view.

1. RSS-to-Email: One of the new (but not really new) things I wanted to mention was RSS-to-Email syndication. Depending on your email marketing or RSS management platform, you may now have the ability to set up RSS-to-Email campaigns for your blog content. If you’re using Mailchimp (my fave), there’s an easy process for setting this up. Create a new blog subscriber list so you’re not spamming your current list, configure a mobile-friendly email template, and create your campaign to send automatically when you launch a new blog post. Add the subscription form to your blog so you can continue to build your subscriber list.

2. Google Currents: Currents is Google’s answer to the popular iPad app, Flipboard. It’s all about media consumption on any type of mobile device, and Currents makes it simple to create your own real-time digital magazine by syndicating any content feeds that you connect. You can go to the Google Currents page, name your edition, and plug in your RSS feed, your YouTube channel, your Fickr stream, your Google+ updates, and a host of other accounts. You can then customize your look with brand elements and color schemes. It took me all of 15 minutes to get “The Divvy Daily” up and running.

Much like Google+, the future adoption and consumption of Currents is still unknown. But tablets are a big part of our future, so you might want to get on this train now.

Status updates: Social sites you need to consider

3. Google+: Google continues to build upon its new social network, and it’s hard to deny the SEO value of sharing your content via this platform. One unique point about Google+ is that there are no character limitations, so you are free to include a lot more content within your status updates than you can on platforms such as Twitter. I’d recommend that you create thoughtful, engaging, keyword-optimized teasers with links back to your blog or website.

4. Pinterest: By now, there’s no need for me to add to the 5,000 other “how to use Pinterest” articles out there that were likely posted in the last few days. If you have developed an original graphic or photo for your content, pin it for some extra link juice!

5. Twitter: We’ll assume you’re already posting to Twitter, but I’d like to take this further and remind you to think about using specific hashtags that relate to the topic(s) covered in your blog post. Adding a hashtag to a blog post is a great way to extend the reach of your content beyond your followers. A good chunk of the Twitterati follows and monitors certain hashtags that they care about, so a post that shows up in that hashtag stream has a good chance of being seen and retweeted. For example, when you add #cmi to a tweet, your post is probably going to get viewed by a few hundred more eyeballs than it would otherwise, due to the number of people that are monitoring the Content Marketing Institute Twitter stream.

You probably already know the popular hashtags related to your industry, products/services, or subject matter, but if you don’t, you can head over to http://hashtags.org/ and do some searching to find out which hashtags are the most popular.

Social bookmarking

6. Bookmarking with Reddit: In my previous post, I talked about how social bookmarking has been on the decline for some time, but the bookmarking site, Reddit, is not messing around these days. The recent story of Caine’s Arcade that blew up all over the world was largely due to the power and reach of the Reddit community.

But, you can’t just show up on Reddit and expect to get any love. I’d recommend finding established users in your network and asking them to bookmark/promote your content. Be careful not to overstay your welcome though, and your “stuff” better be good.

Seek and assist

7. Twitter tips: I’m anxiously awaiting the release of a new service (in private beta at the moment) called NeedTagger, which scans your content and finds people on Twitter discussing the needs that your content can meet, right now. Using its Engagement panel, you review the incoming tweets/comments and meet users’ needs by sharing helpful content. In return, they click on your shared links, driving high quality traffic to your website. NeedTagger tracks the clicks and shares that you generate for each link you share, so you can measure how well your content and messaging perform in social media. Yeah, giddyup.

Just do it

I’ll offer the same words of advice that I gave in my original post: The first time is the hardest. Setting up accounts and getting to know the interface and functions of the various social sites and applications may make your brain hurt. But it will get easier. I usually dedicate an hour to blog post promotion after each launch.

And finally, all this new stuff can be tracked, including Google Currents, which plugs in directly to your existing Google Analytics account.

Your turn: What did I miss? What else are you doing to promote your content?

Want more content marketing inspiration? Download our ultimate eBook with 100 content marketing examples.

Author: Brody Dorland

Brody is an online marketing consultant, blogger, podcaster, and co-creator of DivvyHQ, a cloud-based editorial calendar application that helps you manage your content, ideas, editorial teams and production schedules all in one place. Follow Brody on Twitter @brodydorland.

Other posts by Brody Dorland

  • http://twitter.com/eclecticV V

    Fantastic post, Brody. Well researched. Incidentally MailChimp is my favorite too.

    • http://www.divvyhq.com/ Brody Dorland

      Thank you kind sir…

  • WillDavis

    Great post Brody, and an excellent follow-on/update to last year’s must-read.  My favorite from thatv one was one many  people miss (#10) - and I think it’s because it’s so obvious.  Send 1 to 1 emails to clients, prospects, and partners that can benefit from your content, with a personal specific note as to why.  Keep rocking it with Divvy and I hope to see you at CMWorld this fall.

    • http://www.divvyhq.com/ Brody Dorland

      Thanks Will! Yes, #10 is huge and so valuable for clients who really need the help. They’ll love you for thinking of them and giving them a little nugget of value. 

      We’ll definitely see you at CMWorld! 

  • http://www.brickmarketing.com/ Nick Stamoulis

    This is a great list.  Bloggers need to realize that they work isn’t done once they hit “publish”.  The next step is critical, and that’s promotion of the post!  You can’t assume that target audience members will just find the post on their own.  

    • http://www.divvyhq.com/ Brody Dorland

      Bingo! Thanks for your comment Nick…

  • http://www.digitalmediageek.com Rosemary Jean-Louis

    Thank you for this post too. As bloggers and writers we constantly need to find ways to get the “word” out about our content – in a smarter way. If we can find ways to automate the process, we need to implement it.   http://www.digitalmediageek.com.

  • http://www.windycityparrot.com WindyCityParrot

    Great tip on Google Currents. We get traffic from LiveJournal so we move content there as time allows

  • http://www.needtagger.com/ Vernon Niven

    Thank you for the mention!  

    • http://www.divvyhq.com/ Brody Dorland

      You got it Vernon…Keep us posted on the launch of NeedTagger!

  • http://twitter.com/adrianoarwin Arwin Adriano

    I think you should still consider Facebook as it still generates good amounts of traffic.

    • http://www.divvyhq.com/ Brody Dorland

      Thanks for your comment Arwin! Yes, Facebook is certainly a necessity and I included it in my previous post (linked at the top of this post). There are new tools coming out all the time, so I’m trying to identify, test and recommend the ones that can drive quality traffic.

      Cheers!

  • http://www.facebook.com/profile.php?id=888490174 Elizabeth Joss

    Very useful article. Thanks so much Brody. I like http://hashtags.org/  – never knew it existed!! Thank you!

    • http://www.divvyhq.com/ Brody Dorland

      Glad to help! That’s a great site to learn which hashtags to both use in your and monitor on a regular basis…

    • http://www.nixonvs.com/ Nixon Virtual Strategies

      I agree, Elizabeth.  I’ve been tweeting about http://www.hastags.org ever since I read about it here.  

  • http://www.abercrombieandfitchonsale.co.uk/ Cali

    I have someone I think that will be interested in this opportunity, I will have them call Miss Boyle. thks your post.info is very good for me.

  • http://www.prnewswire.com/ Malcolm Atherton

    (note: I work for PR Newswire – these views are my own) In addition to these great steps above, I might also recommend using a wire services content delivery network to promote a rich headline, blog post abstract, and prominently placed link to the post. PR Newswire, for example, offers a predictably priced online-only option that will supplement other efforts by making your blog post abstract and link available to nearly 6,000 online outlets.

    Please see this recent marketing sherpa case study on how using press releases as a part of an integrated strategy to promote blog posts and other content significantly increased the blog traffic of a company called Distribion. http://www.marketingsherpa.com/article.php?ident=32133

    Content marketing release example:
    http://www.prnewswire.com/news-releases/the-facebook-ipo-an-investor-relations-perspective-150195195.html 

    In the context of this article, I focused solely on blog posts, but this same use of our delivery network works for any content that a client might want to promote!

    Thank you!
    Malcolm Atherton

    • http://www.divvyhq.com/ Brody Dorland

      Thanks for the addition Malcolm! Just so we’re clear, I didn’t include press release distribution in either of these posts since, for most companies, executing that for individual blog posts may be a little tough to swallow for most businesses (financially). 

      On that Marketing Sherpa case study (a good one by the way), Distribion created 228 blog posts and sent releases out on every other post. So, they sent approx. 114 releases. If you don’t mind me asking Malcolm…what would 114 releases cost to be distributed through PR Newswire at the lowest pricing level? Depending on that answer, individual companies can decide whether they have that in the budget. I certainly can’t deny the ROI/results provided in that case study. Some eye-opening stats:- 2000% traffic increase- tons of press (big press at that)- lots of Google juice- 40% company growth. 

      Have others had a similar or opposing experience? 

  • Heidi Cohen

    Brody–The biggest thing a blogger can do happens BEFORE you post the article. Beyond the critical aspects of writing a killer blog post, consider where you’re going to use the content and how to use it beyond your blog. Think in terms of second publishing rights, related guest blog post, e-books and presentations. Here are my 17 tips for thinking outside the blog - http://heidicohen.com/want-to-build-your-blog-audience-think-outside-the-blog/ Happy marketing Heidi Cohen

  • http://www.odessalawpractice/ Geraldfugit

    Instagram is a new up & comer – Facebook thought it was worth a billion dollars.  Also, I was just reading how Google is judging sites by how many Google + Followers they have.  Not sure how true it is & I really hate to do Google’s bidding.  But, Google owns the search engines & they can make any rules they want.

  • http://www.itechcode.com/ Amit Shaw

    Really super Post 
    Brody. I am really missing too many things from here. Thanks.

  • http://twitter.com/giladdevries Gilad de Vries

    Awesome post Brody! I think that folks should definitely leverage social platforms, like facebook, Twitter, Linkedin and Pinterest, to distribute their content and get as much free engagement as possible. The problem is that you’ll mostly be engaging the folks that are already part of your community. But how do you expand your reach? It’s hard to get scale behind your efforts on these platforms and getting some SEO juice can take a long time.
     So forgive me for the obvious plug-in, but I honestly think you need to consider paying a CPC to get your content recommended across most of the leading publications online. That means you’ll be able to DECIDE on how many people will get to your content on a daily basis, instead of just hoping for it..You can learn exactly how to do it on this video: http://www.youtube.com/watch?v=8LzVi-AanIw

  • apple886

     The Louis Vuitton USA for online clients is tough. Getting on the lead in marketing is crucial to keep up with customers. Building an email list is the key to ensure the expansion of your business. This is the life of people engaged in online marketing. With huge and responsive people in your email list, your earnings will reach its highest potential.

  • http://www.rayskillmannortheast.com/ Tari Ledsome

    Keeping a blog’s content fresh is a surefire way to achieve content marketing goals. Posting io a regular basis can help reach the targeted goals. But that doesn’t end there, as there are a lot to accomplish after posting. This is a very useful and well-laid list you made, Brody. Asking other bloggers to mention your post not only promotes your blog, but also builds mutually beneficial relationships.

    • http://www.divvyhq.com/ Brody Dorland

      Thanks Tari! Glad you found it useful…

  • http://www.oakleysunglasses-outlet.us/ oakley

    Good advice!  I like the suggestion of telling a story.  So much internet content is very bland but throwing something interesting in there that’s not too long can really be a hook. 

  • http://www.divvyhq.com/ Brody Dorland

    Sorry for my “untimely” response Nixon…;o) Thanks so much for walking through that example. Great stuff. Twitter provides so many opportunities for outreach and your lists scenario is a great example of the targeted reach you can achieve. I’d love to hear how your promotional effort turned out!

    • http://www.nixonvs.com/ Nixon Virtual Strategies

      16 comments total, and you know that’s not bad for just a few days considering many times you can have a great article and no traffic.  Also, some of those posts are mine and Sandra’s responses to the comments.  

      I do the same thing with older posts as well from time to time.  If there’s a hot topic in social media or the news even that relates to something I’ve already written, I slant a tweet or a Facebook post related to it and re-share it with the universe!

      Cheers, Brody!  And I’m following you on Disqus as well.  

    • http://www.nixonvs.com/ Nixon Virtual Strategies

      16 comments total, and you know that’s not bad for just a few days considering many times you can have a great article and no traffic.  Also, some of those posts are mine and Sandra’s responses to the comments.  

      I do the same thing with older posts as well from time to time.  If there’s a hot topic in social media or the news even that relates to something I’ve already written, I slant a tweet or a Facebook post related to it and re-share it with the universe!

      Cheers, Brody!  And I’m following you on Disqus as well.  

      • http://www.divvyhq.com/ Brody Dorland

        There are plenty of companies out there that would kill for 16 comments on a post…Nice work!

        • http://www.nixonvs.com/ Nixon Virtual Strategies

          Whoa . . . hey now.  For the sake of legality, I think we should mention that neither @brodydorland:disqus nor I advocate killing for comments, people.  DO NOT KILL FOR COMMENTS.  Just blog and market, blog and market.  (But you can threaten and coerce as you see fit.)  LOL! 

          • http://www.divvyhq.com/ Brody Dorland

            HA!!!! Take care Nixon!

    • http://www.nixonvs.com/ Nixon Virtual Strategies

      Oh, and many of those in the lists I’ve tweeted are thanking me and following/listing me as well.  Don’t count Twitter out as a real strong avenue for we lovers of blogging and writing in general.  Sometimes I’ll do a random search just to see if someone’s talking about a particular topic and I’ll respond with a hello and a link.  You know how everyone loves immediacy these days so that normally goes over well, but no one has unlimited time to sit in front of a pc and do that all day.  

    • http://www.nixonvs.com/ Nixon Virtual Strategies

      Oh, and many of those in the lists I’ve tweeted are thanking me and following/listing me as well.  Don’t count Twitter out as a real strong avenue for we lovers of blogging and writing in general.  Sometimes I’ll do a random search just to see if someone’s talking about a particular topic and I’ll respond with a hello and a link.  You know how everyone loves immediacy these days so that normally goes over well, but no one has unlimited time to sit in front of a pc and do that all day.  

  • mildmanneredmillions

    fantastic read! adding to my bookmarks :)

  • http://twitter.com/CajunCopy Jesse Lanclos

    Brody,

    Nice list. I hadn’t heard about NeedTagger before. Looks very interesting. Can’t wait to try it.

  • http://www.techclause.com/ Chiranjeev

    Great post, Well written. This is what I need. Thanks for the article.

  • Katie Kukar

    Brody- I am trying to set up a wordpress blog feed to my linkedin account. I’ve tried several times but I get a message about having too many applications on my home page. Linkedin no longer has applications so I’m not sure how to set that up. I’ve read a ton of comments and everything is outdated with no real advice. RIght now I manually post but it would be nice to have it work automatically. You wrote about it so I was wondering if you knew the new way. Linkedin doesn’t offer suggestions to make that happen. Thanks

  • TheTech Sol
  • Nokthula

    Hi Brody. Great post. Exactly what I needed. I looooooove this infographic as well. Most infographics are too complicated.