The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

I’m confused. Isn’t storytelling one form of content marketing but not the same thing, as your subhead implies. The examples in that interesting infographic are sometimes about stories, with plots and characters, but also about how-to content. For example, the Lego magazine would probably feature both stories about kids having fun as well as articles about how to make different things. Two different forms. I’m afraid if we ignore the distinction, as many content marketers seem to, we will lose the magical effects of storytelling. I love them both, but for different reasons.

Hey Joe

This is a great infographic and I’ve used it on my blog – here:

http://www.electric-pen.com/internet-marketing/content-marketing-success

Thanks for sharing

Nicky

Joe, I like to give examples like yours when I speak at conferences on Content Marketing (most recently Like Minds Exeter (UK) panel discussion “are all companies publishers now?” http://bit.ly/zrf0e8 ) and feel there is long gap between your 30′ and 80′ examples which you might like to fill with The Guinness Book of Records on which brothers Norris and Ross McWhirter, who ran a fact-finding agency in London were commissioned to compile by Guinness (Beer) MD in August 1954. One thousand copies were printed and given away. The title is now a cross media property of international repute but the original title was a marketing give away—it wasn’t supposed to be a money maker!

We love info graphics! Thanks for sharing this one.

thanks joe, this is something exceptional viewpoints what actually industries were doing before in order to retain the customer’s interest, also there have been a lot change since started the way of spread content . Now social media is one such awesome platform where we must take serious steps to throw content stuff what really users or customers want to read or engage with. . .. excellent work .. i would love to embed this in my blog!