Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.
From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.
This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute. Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.
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For more examples of the best of content marketing through the ages, listen to our weekly podcast, PNR: This Old Marketing, with Joe Pulizzi and Robert Rose.