By Joe Pulizzi published February 10, 2012

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]

I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit.  Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”.

The point? Everyone is talking content marketing these days. The practice and integration of the creation and distribution of valuable, compelling and relevant content to attract and retain customers has never been more critical for brands of all sizes (see this Coca-Cola content marketing example if you want some proof).

It didn’t used to be the case.  Even though I’ve been trying to get corporate marketers to use the term “content marketing” since 2001, only recently has it caught on (see this Google Trends chart below. If content marketing were a stock, we’d be living the high life.)

To further establish the point, our friends at Blueglass Interactive put together this handy infographic, featuring a number of Content Marketing Institute’s  B2B content marketing research statistics. Also thanks for our friends at Mashable for covering this with some additional commentary as well. Enjoy!

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • Nenad

    It pains me to see the print mags (even digital ones) to be so low on the list in the US. But I know the Americans love to read mags. There must be an explanation. I’m just thinking out loud.

  • Nick Stamoulis

    Great content is essential to compete online today. Content helps build trust amongst target audience members and helps to improve SEO efforts. Without content, there is nothing to optimize and nothing that will rank in the search engines over time.

  • Charlie Brandson

    I really like the way you presented this Joe. The value of content marketing should never be estimated, for instance, the power of credible and relevant articles. Some sites resort to article spinning just so they could have lots of posts to publish. The down side of this is that the spinning tools available nowadays don’t exactly guarantee reliable spins. But what about the power of mobile marketing? Does it still have a place in the online marketing industry?

    • Joe Pulizzi

      Hi Charlie…of course, mobile is huge, but I don’t think anyone has figured out the best usage of longer-form content in that channel yet.

  • Pingback: Content marketing has joined the party….. | King Content()

  • Cathy

    As a small business start-up, I’m taking all this information on board. I hope that my efforts with blogs, articles and social media will pay off in the long-term!

  • Lian tombing

    Great Tip and Great post. I really like the Visual presentation or Info Graphic.

    ~Lian (