By Michele Linn published September 8, 2011

Content Marketing Technology Cage Match

What could be more fun than a cage match between content marketing technology vendors? (Seriously, it was actually entertaining). Robert Rose moderated our lunch time session yesterday in which every vendor had four minutes to tell the audience about their technologies and then had a chance to share a haiku or a 5-word phrase with the audience. As a content marketer, all of these technologies sounded really useful, so here’s a quick summary.


Kapost helps content producers manage the content production process so they can focus on content, audience, and marketing promotion.

Make content, storms rage
Content marketing, dark skies
Kapost, sun shines bright

Inbound Writer

This allows writers to focus on what they do best: understanding and creating engaging content.

Divvy HQ

This new program (the beta was launched yesterday) helps marketers plan create and manage content plans with something other than the dreaded spreadsheet. It’s an especially useful tool for agencies who hand off content plans to clients.


Your accountant called.
He would like his spreadsheet back.
Try Divvy today! helps content marketers distribute content to both paid and earned media through Facebook, Twitter and more.


Serenity Now!

Engagement lacking optimize
Relevant Now, breathe


Tired of looking for answers only to be bombarded with info? Thoora provides the freshest and most relevant content so you don’t need to dig through thousands (or millions) of search results.


The best content lies
Buried in the web’s rubble
Find it with Thoora Media

If you need content that scales, is optimized for SEO, verified for credibility and ready for publication, check out Media.


Google Panda Bear
I laugh at your fierce growling
I use Servio


Outbrain helps you distribute your content by providing personalized recommendations for your content.

If you wrote a blog
And no one came to read it
Did you write blog?


Skyword provides brands, agencies and media companies with a turnkey solution for content workflow automation. This includes writer management, content creation/promotion and program management.

Want to hear more from these companies? Here’s a great video from Eric Leslie from OnScene Produtions that shares what exhibitors are getting out of the event.

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

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  • AIS Network

    Thanks for the roundup of new technologies to check out.  Any good haikus to share from the cage match? – Laurie Head, AIS Network (

    • Michele Linn

      Hi Laurie,
      I tried to write them all out, but I couldn’t write fast enough. I’ll reach out to the speakers and see if they remember what they said! I’ll post them here if I can get them. 

      • Michele Linn

        I was able to get most of the haikus. They are added above.