By Joe Pulizzi published May 12, 2011

Content Marketing vs. Traditional Marketing [infographic]

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing.

Now, all kidding aside, the rise of content marketing has nothing to do with stopping anything with traditional marketing.  Actually, we need both. The home runs occur when content marketing and traditional marketing work together to help tell the same story.



Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!

  • Jesse

    Great inforgraphic! I love the way the pictures and images can increase the explanation of something.

  • Blake Thomas

    Wow this infographic has some great information. Thanks for sharing.

  • Derr.Inessa

    where is the infographic itself?

  • Susan

    Reading this in 2013 and I’m wondering if there are updated stats to this 2011 published info graphic?