By Joe Pulizzi published May 12, 2011

Content Marketing vs. Traditional Marketing [infographic]

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing.

Now, all kidding aside, the rise of content marketing has nothing to do with stopping anything with traditional marketing.  Actually, we need both. The home runs occur when content marketing and traditional marketing work together to help tell the same story.



Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.

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  • Jesse

    Great inforgraphic! I love the way the pictures and images can increase the explanation of something.

  • Blake Thomas

    Wow this infographic has some great information. Thanks for sharing.

  • Derr.Inessa

    where is the infographic itself?

  • Susan

    Reading this in 2013 and I’m wondering if there are updated stats to this 2011 published info graphic?