By Emily King published November 28, 2014

How to Tell a Compelling B2B Story Using Comics

14422688127_ac946e1899_o Maybe you’re wondering: Why on earth would you use comics in B2B marketing?

True, it’s not a format you regularly see in the wild, but comics have two great things in their favor: They’re a visual medium and they’re heavily geared toward storytelling.Continue Reading

By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media


He has one of the most infectious laughs in content marketing. No matter where he goes, he walks away with new friends.

In this week’s episode of “The Pivot,” Todd Wheatland sits down with Ireland’s own Ian Cleary, founder of RazorSocial, to discuss his journey into content marketing and why he loves collaboration and a “give-first” attitude.Continue Reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

By Joe Pulizzi published November 26, 2014

25 Content Marketing Truths

By Pamela Muldoon published November 25, 2014

The New, Now, and Next in Global Content Marketing

By Shelby Britton published November 25, 2014

6 Ways to Measure Webinar ROI

By Tracy Gold published November 24, 2014

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

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