By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

Pivot_Ann-01

Ann Handley and content marketing go together like peanut butter and jelly: You really can’t have one without the other.

As Chief Content Officer for MarketingProfs, a best-selling author of Content Rules (co-written with C.C. Chapman) and the recently published Everybody Writes, as well as a seasoned marketing speaker, Ann has proven to be one of the best in content marketing today.

In this conversation that took place during Content Marketing World 2014, Todd Wheatland sat down with Ann to get to know a bit more about the woman behind the online persona.  Entrepreneur, writer, marketer, mom, and dog lover, Ann gives us not only a glimpse into her working routine, but also shares a bit of her vulnerable side.

Continue Reading

By Joe Pulizzi published

4 Ways to Break the Insanity of Content Marketing Competition

15983_wpm_hires

There has been no shortage of posts and articles regarding the onslaught of content in all areas of marketing. Yes, everyone’s a publisher … we are all competing for attention with the Googles and LinkedIns of the world. But what’s on my mind is this: Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new?Continue Reading

By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

By Pamela Muldoon published October 16, 2014

The Pivot: Crime and Public Relations—a Content Marketer’s Story

more articles