Recently, I wrote an article about the importance of building relationships for content marketing success. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy. If you don’t have a cohesive effort that crosses departmental boundaries, you risk running into a number of problems.
Video consumed 66 percent of consumer internet traffic in 2013 and it is expected to be 79 percent of traffic by 2018, according to the Cisco Visual Network Indexing Network. How often do your videos show up in that traffic? Here are five powerful types of videos that should be on your company’s radar.