By Michele Linn published May 24, 2017

7 Ways to Stop Flailing with Your Content Marketing in 2017

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Be better.

This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder these days – as the noise around content marketing becomes louder as well.

I love content marketing, and I truly believe that – when it’s done well – it’s great for your customers and a fantastic way to build and grow a business.Continue Reading

By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

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In September at Content Marketing World, Robert Rose and I will launch our (combined) sixth book called Killing Marketing. The core principle is that we’ve been misusing the marketing function for years. Marketing, in its truest form, was actually meant to be a profit center.

#Marketing, in its truest form, was meant to be a profit center, say @joepulizzi & @robert_rose. Click To Tweet

While Robert and I were doing our research for the book, we looked into successful new media companies as well as enterprises that have seen benefits from a content marketing approach. What we found, to our pleasant surprise, is that the revenue model for both media companies and product brands is EXACTLY the same. Now, we may perceive The New York Times and Cisco Systems as completely different companies, but the content-first business models behind them are more alike than different.Continue Reading

By Sujan Patel published May 22, 2017

19 Favorite Tools for Content Promotion in 2017

By Ann Gynn published May 21, 2017

What the Heck is Going on With Search Engines?

By Joe Pulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

By Marcia Riefer Johnston published May 18, 2017

New Tech Friends on the Marketing Block

By Shane Barker published May 17, 2017

How to Create High-Converting Content

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

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