By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

brenner-seo-content-marketing-buck-coverOne of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions.

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic.Continue Reading

By Robert Rose published March 2, 2015

Is Content A Sustainable Competitive Advantage?

rose-content-sustainable-competitive-advantage-cover

Is content a sustainable competitive advantage?

No. It’s not. And, now let me tell you why.

A reporter was interviewing me a couple of weeks ago for our upcoming book launch and he asked if he could “push back” a little on a word that I used. It was a word that, in his mind anyway, was one that we marketers tend to throw around a lot. I said “sure, push away.”

The word was “strategy.” He said, “Tell me – what is strategy?”

OK, yeah, time to go get a cocktail.
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By Michele Linn published March 1, 2015

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

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