By Loni Stark published September 22, 2014

How to Use Data to Create Content That Deepens Customer Relationships

businessmen shaking handsA core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction.Continue Reading

By Roanne Neuwirth published September 21, 2014

Why White Papers Still Matter: Their Role in Effective Content Marketing

pen on reportContrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world?Continue Reading

By Joe Pulizzi published September 20, 2014

This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

By Kirk Cheyfitz published September 14, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

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