By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

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The morning after, she was a mess. Wrinkled dress, cookie crumbs in her hair, and big bags under her eyes. My 2-year-old’s first whiny words after waking: “I wanna go back to the party!” Delighted by the music, dancing, food, and people, she remembered the experience with glee.

Just like a well-thrown party, user experience (UX) combined with terrific content can have an outsize impact on your customers. A great party may have wonderful food, drinks, and music, but the organization of the room, the feel of the space, and even the time of day all impact the experience. In the same way, making informed choices facilitates a smooth experience with content — which is why great UX design is usually invisible — invisible, but critical all the same.Continue Reading

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

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Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study by Forbes and Google found that 75% of senior executives watch work-related videos on business-related websites at least weekly.

And these videos drive action. In that same study, Forbes and Google found that 65% of those executives have visited the provider’s website after watching a video.Continue Reading

By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

By Miguel Conner published July 23, 2015

Recharge Your Content Marketing: 5 Things to Do Today

By Neil Patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

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