How many social media experts does it take to change a light bulb?
Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place:
“You’re a master of Farmville, know the best filters for sunset photos on Instagram, and Stephen Fry once replied to you on Twitter… so why not become a social media expert? All you need is a simple WordPress blog, an account in each of the major networks, and HootSuite installed on your laptop, and you too could be charging high hourly fees for generic advice gleaned from that morning’s Social Media Examiner newsletter.Continue Reading