By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss CMI’s purchase of the U.K.-based Content Marketing Show and plans for redeploying it in a new format. Next, we ponder what’s really behind Verizon’s recent purchase of AOL and dissect why Spotify has decided to add videos and podcasts to its popular music service. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. We wrap up the show with this week’s #ThisOldMarketing example from Fresh Fork Market Almanac.Continue Reading

By Sujan Patel published May 29, 2015

How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year

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A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking.

That all changed when we made a concerted effort to commit to content marketing. By implementing the following 10 steps, we were able to grow our site from 20,000 page views per month to over 200,000 page views per month in the span of just one year.Continue Reading

By Jodi Harris published May 28, 2015

7 Tips We Learned Analyzing 75 Content Marketing Examples

By Michael Brenner published May 27, 2015

17 Content Marketing Tips for Any Size Budget

By Neil Patel published May 26, 2015

3 Things to Learn from the World’s 3 Most Popular Blogs

By Andrea Fryrear published May 25, 2015

Keep Content Flowing With This Easy Agile Marketing Tool

By Julia McCoy published May 24, 2015

10 No-Cost Tools to Help You Conquer Writer’s Block

By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

By Gretchen Dukowitz published May 22, 2015

Case-Study Writing Made Faster, Better, and Less Painful

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