By Joe Pulizzi published March 4, 2015

New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

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Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing.

That’s just one of the findings in our second annual report sponsored by Fathom. This year’s research shows that manufacturing marketers have made numerous other changes since last year. But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Let’s take a look.Continue Reading

By Pamela Muldoon published March 3, 2015

Robert Rose Says Content-driven Experiences Are the Next Era

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To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers.

Interviewing CMI’s Chief Strategy Officer Robert Rose is always a treat. His approach to content as an industry, an art form, and a science is engaging and insightful. In this interview for Content Marketing NEXT, Robert provides some great nuggets as he gets ready for the launch of his new book, co-authored with Carla Johnson, Experiences: The 7th Era of Marketing.

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By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

By Robert Rose published March 2, 2015

Is Content A Sustainable Competitive Advantage?

By Michele Linn published March 1, 2015

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

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