While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers are using more paid advertising, which makes sense. As we often say, you need to market your marketing. And, while earned and owned media are quite prominent, those who fare better in content marketing rely on paid media as well. Our qualitative, executive research and conversations with marketing leaders reveal the same thing.
Ann Handley and content marketing go together like peanut butter and jelly: You really can’t have one without the other.
As Chief Content Officer for MarketingProfs, a best-selling author of Content Rules (co-written with C.C. Chapman) and the recently published Everybody Writes, as well as a seasoned marketing speaker, Ann has proven to be one of the best in content marketing today.
In this conversation that took place during Content Marketing World 2014, Todd Wheatland sat down with Ann to get to know a bit more about the woman behind the online persona. Entrepreneur, writer, marketer, mom, and dog lover, Ann gives us not only a glimpse into her working routine, but also shares a bit of her vulnerable side.