By Joe Pulizzi published July 27, 2016

The 4th Reason for Content Marketing: A Profit Center

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This post was co-written by CMI’s Chief Content Adviser Robert Rose.

In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value.

In particular, while I talk about “sales, savings, and sunshine” as the three core reasons why enterprises engage in a content marketing approach, Robert talks about a model called “subscribe, win, and grow.” We can address examples of each.Continue Reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

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The success or failure of your content marketing efforts rests on your ability to build a team of dedicated, talented people to power your strategy, and that’s no quick or easy responsibility.

Yet, there aren’t hacks for hiring people like there are for, say, creating content. You’re probably not going to find an article that promises to tell you “how to hire 10 people in 10 minutes” the same way you may find one that says you will learn “how to come up with 30 content ideas in 30 minutes” — and there’s a reason for that.Continue Reading

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

By Daniel Sayer published July 24, 2016

Struggling With Social? Call in Your Influencers

By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

By Ann Gynn published July 22, 2016

38+ Examples of Brands Doing Great Content

By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

By Jodi Harris published July 19, 2016

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

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