By Arnie Kuenn published May 24, 2013

Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply

content creationContent marketing poses many different challenges to businesses of all sizes, one being producing enough content. In fact, according to a Content Marketing Institute and MarketingProfs study, 64 percent of small businesses and 53 percent of enterprise businesses note that producing enough content is a content marketing challenge they currently face. Often businesses aren’t able to produce “enough” content because they believe they simply do not have any new ideas for their content marketing projects.

Though content creation can seem daunting, there are many easy ways to make the content marketing process easier. Not only are a variety of tools available to help inspire fresh concepts, but there are also some hassle-free methods that businesses in any industry can take advantage of — simply by tapping into the power of some of the websites you are probably already using every day. Continue Reading

By Mike Murray published May 23, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

marketing strategy-keyword trackingReliability is not a word you would normally associate with keyword phrase rankings on search engines. On any given day, they seem to vary from city to city and computer to computer.

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.Continue Reading

By Carla Johnson published May 22, 2013

How Your Content Strategy Thrives When Marketing and IT Work Together

By Andrew Davis published May 21, 2013

Power Your Business Storytelling by Creating a Content Brand

By Amanda Maksymiw published May 20, 2013

3 Ways Your Content Marketing Strategy Can Use Big Data

By Tom Fishburne published May 19, 2013

Treat Content Publishing as a Privilege by Sharing the Awesome

By Joe Pulizzi published May 18, 2013

Next-Wave Content Creation Strategies for the End of the Online Ad Era

By Mark Sherbin published May 17, 2013

Leaner, More Effective Content Marketing in 6 Steps

By Robert Rose published May 16, 2013

Be Remarkable or Fail: Changes Content Creators Must Make

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