By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

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You need content – and lots of it.

But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it.

You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.Continue Reading

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

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If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”

While you’re asking the marketing automation vs. analytics question, don’t forget your sales or executive team. They probably want to know how all that marketing data works with the data in their CRM.Continue Reading

By Michele Linn published November 30, 2016

Get Control of Your Content Marketing Ideas So You Can Take Action

By Michael Brenner published November 29, 2016

Content Marketing ROI: A Formula for Any Type of Organization

By Marcus Varner published November 28, 2016

4 Ways to Use Data to Better Understand Your Content Production Process

By Kelley Whetsell published November 27, 2016

From Good to Great: Tips to Take Your Next Live Event Up a Notch

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

By Roger C. Parker published November 25, 2016

Holiday Gift Guide: The Most Significant Content Marketing Books Published During 2016

By Jodi Harris published November 24, 2016

22 Blog Posts That Content Marketers Can Be Thankful For

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