By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

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Editor’s note: With so many things requiring your attention, it’s tough to know how to spend your time. This update of a previously published post shares one suggestion of how you should invest your time. 

You.

That’s the topic of my post today. You.

Last year, I participated in a panel for the Detroit Content Strategy Meetup, and one of the questions posed by our moderator, Chris Moritz, was this:Continue Reading

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

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A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time.

Then, I find a quiet place to go through all the constructive feedback. Don’t get me wrong, I love hearing all the ways that we can improve or where we didn’t quite hit the mark. But I have to say, it does sting a bit. When you put everything into an event, one that is planned over a year in advance, and some people don’t like it, it hurts. It’s like whatever the opposite is of watching a baby/puppy video.Continue Reading

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

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