By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

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Recently, I wrote an article about the importance of building relationships for content marketing success. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy. If you don’t have a cohesive effort that crosses departmental boundaries, you risk running into a number of problems.

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By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

15077249048_0f87f74080_oVideo consumed 66 percent of consumer internet traffic in 2013 and it is expected to be 79 percent of traffic by 2018, according to the Cisco Visual Network Indexing Network. How often do your videos show up in that traffic? Here are five powerful types of videos that should be on your company’s radar.

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By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

By Pamela Muldoon published October 16, 2014

The Pivot: Crime and Public Relations—a Content Marketer’s Story

By Allen Graves published

Content Marketing Strategy 101: Make it a Game

By Joe Pulizzi published October 15, 2014

New Content Marketing Research: B2C Challenged with Measurement

By Evan Rodgers published October 14, 2014

Hear the Call? 3 Steps for Better Video CTAs

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