By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I ponder the ANA’s acquisition of the BMA, and take issue with a column lamenting the “good old days of content.” We also dig into the smart reasons Copyblogger has given for killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. I rave about a fascinating “Meet Me at Starbucks” video, while Robert applauds a timely reminder from the late management guru Peter Drucker about the period of great transformation in which we live and work. We wrap up the show with a #This Old Marketing example from Qualcomm Spark.Continue Reading

By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

dollars-426026_640Did you know effective B2B marketers are using paid advertising more often than their less effective peers?

While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers are using more paid advertising, which makes sense. As we often say, you need to market your marketing. And, while earned and owned media are quite prominent, those who fare better in content marketing rely on paid media as well. Our qualitative, executive research and conversations with marketing leaders reveal the same thing.

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By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

By Joe Pulizzi published October 23, 2014

4 Ways to Break the Insanity of Content Marketing Competition

By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

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