Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study by Forbes and Google found that 75% of senior executives watch work-related videos on business-related websites at least weekly.
Reaching top-level prospects can be an exercise in frustration. The barriers to delivering your message (voice mail, spam filters, administrative staff, etc.) are great. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers?
You could carefully post content onto your company’s website in the hopes that it will claw its way to the top of search-engine results. Or, you could give your content a boost by getting it published in media already read and trusted by those high-level prospects.Continue Reading