By Joe Pulizzi published October 6, 2015

Can We Please Stop Using Branded Content?


I’m going to be honest with you. I loathe the term “branded content.”

Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners.Continue Reading

By Neil Patel published October 5, 2015

11 Ways to Dominate the Social Scene with Killer Content


You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing?

In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they connect in an integral, powerful, and exponential way?Continue Reading

By Gary Lipkowitz published October 4, 2015

11 Ways to Use Video in Your Content Marketing

By Joe Pulizzi published October 3, 2015

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

By Michele Linn published October 2, 2015

Metadata 101 for Content Marketers: Your Questions Answered

By Dave Schneider published October 1, 2015

8 Free Tools to Boost Your Blog

By Joe Pulizzi published September 30, 2015

What Effective B2B Content Marketing Looks Like [New Research]

By Shannon Byrne published September 29, 2015

How to Hire Content Marketers Who Think Like Entrepreneurs

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

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