By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

Dont-Build-Content-House-Rented-Land-Podcast

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. Next, we dissect a new report from AOL that claims to be focused on content marketing, but really isn’t. In a strange parallel, Moz publishes a report that says it’s focused on inbound marketing – but its real impact is much broader than that. Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. We wrap up the show with a #ThisOldMarketing example of the week from Flight Centre.Continue Reading

By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

content-marketing-revelations-cover

A lightbulb moment can set you on a new course or change the direction of your path. Whether a seemingly obvious observation or an innovative insight, it reveals something that you never realized in a particular context.

In the rapidly evolving world of content marketing, these aha moments can come from almost anyplace. We asked the presenters for Content Marketing World 2015 to share their favorite content marketing revelations from the past year. While their answers cover everything from the simple to the complex, each has the potential to turn on a switch in your mind or make you nod in agreement.Continue Reading

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

more articles