By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

hand holding credit cardIn a recent post on content marketing strategy, Britt Klontz described a common problem: Helpful content is often scattered across a website, getting posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. The solution, she contends, is to create a resource center: “Essentially, a resource center is a site within a site, where all of your content is organized.” Continue Reading

By Joe Pulizzi published October 1, 2014

New B2B Content Marketing Research: Focus on Documenting Your Strategy

b2b content marketing-cmi Today, we release the findings from our fifth annual content marketing survey — and it’s our biggest and best year yet.

For this year’s survey, we decided to ask some new questions, and change how we approached some of our regular questions, in order to provide fresher, more insightful findings. Thus, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove, reflects the progress our industry is making in exciting new ways.Continue Reading

By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

By Joe Pulizzi published September 29, 2014

Two Critical Actions That Distinguish Great Content Marketers

By Jonathon Colman published September 28, 2014

Why Content Strategists Shouldn’t Lose Sight of Actual People

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

By Jake DiMare published September 25, 2014

3 Tragic Errors to Avoid When Building a Web Content Marketing Program

By Joshua Rodriguez published September 24, 2014

5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy

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