By Pratik Dholakiya published July 21, 2017

The Content Marketer’s Guide to Story Structure

story-structureContent is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard.

Meanwhile, author James Patterson earned $95 million in 2016.

Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to read his content. Content that right inside the cover notes, “This is a work of fiction.”

If you haven’t thought about that concept before – that people will pay a lot of money for great storytelling – then I hope you do now.Continue Reading

By Robert Rose published July 20, 2017

The Age of the Wisdom Worker Is (Still) Just Ahead

age-of-wisdom-worker-aheadAlmost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions would value knowledge workers not for their ability to run equipment but for their ability to analyze information and apply their expertise.

Twelve years ago, in his book A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel Pink discussed the evolution of the age of the knowledge worker. He said tomorrow’s professionals would need to become adept at storytelling, a skill that requires “high concept” aptitudes. They would need “the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new … to stretch beyond the quotidian in pursuit of purpose and meaning.”Continue Reading

By Joe Pulizzi published July 19, 2017

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

By Ann Gynn published July 18, 2017

How to Define and Create Quality Content: Tips From 35+ Experts

By Michele Linn published July 17, 2017

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

By Joe Pulizzi published July 15, 2017

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

By Andrea Fryrear published July 14, 2017

How REI is Unlocking the Power of Long-Form Video

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

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