By Joe Pulizzi published July 4, 2015

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and ponder the challenges they are likely to face. We admire commercial real estate giant CBRE’s new print magazine, which has some solid strategy behind it. We close with a discussion of television, which seems to be enjoying a renaissance of late, despite many predictions of its demise. Rants and raves include the messy and confusing Cannes awards program and what content marketers can learn from a millionaire’s advice (no, really!). We wrap up the show with a #ThisOldMarketing example from Tablespoon by General Mills.Continue Reading

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

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Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands.

For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing.Continue Reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

By Mike Fishbein published July 1, 2015

How to Get Guest Posts Published on Top Sites

By Jodi Harris published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor

By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools

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