By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

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Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. In almost every one of those presentations, I relayed the following information:

“Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops.”Continue Reading

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

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Anyone who has watched a “Will It Blend?” video knows the answer to that question is, “Of course.” iPhone? Yes. iPad? Yep. Golf balls? You betcha.

Created by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing legends. Since 2006, Dickson has starred in more than 140 videos that have a combined 256 million views on YouTube.Continue Reading

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools

By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

By Tom Treanor published June 24, 2015

Expand Your Publishing Reach on LinkedIn and Medium

By Michele Linn published June 23, 2015

The One Content Marketing Question You Need to Ask (That May Scare You)

By Buddy Scalera published June 22, 2015

Say No to Stock Photography and Create Authentic Images

By Jessica Ann published June 21, 2015

How to Translate Audience Data to Improve Your Content Marketing Strategy

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