By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

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If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company.

What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter. But the sheer number of users and messages creates a challenge for marketers: Unpaid tweets quickly scroll out of view, making it likely that your audience will miss many of your important messages. Continue Reading

By Jodi Harris published April 27, 2015

How to Create Easy, Yet Actionable, Content Marketing Personas

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Personas? I already know who my audience is, so do I really need to create one more document that no one will likely use?

Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization.Continue Reading

By Mike Murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

By Andrew Davies published April 24, 2015

Use Data to Help Your Engagement Conundrum

By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

By Pamela Muldoon published April 21, 2015

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

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