By Pamela Muldoon published October 30, 2014

The Pivot: From Documentary Filmmaker to Brand Storyteller

Pivot_BARRY-01As content marketers, we are challenged with developing a great story for our brands or clients. But what truly makes a great or compelling story?

In this conversation, Todd Wheatland sat down with Barry Poltermann, President of About Face Media. Barry and his team use their background of documentary-style filmmaking to create interesting and unique visual stories for brands all over the world. Employee stories like this challenge documentary from 3M and customer stories like Stefano’s for Tesla Motors show how About Face Media brings the authentic emotion of a documentary-style film to content marketing.Continue Reading

By Neil Patel published October 30, 2014

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

crowd-presentation room SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes.

Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: Continue Reading

By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

By Andrea Serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

By Joe Pulizzi published October 27, 2014

How I Missed On Every 2014 Content Marketing Prediction

By Noz Urbina published October 27, 2014

How to Adjust Your Content Strategy for Adaptive Content Personalization

By Jay Acunzo published October 26, 2014

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

more articles