To date, the term “Big Data” garners about 1.64 billion search results, and counting. The data scientist has been called the sexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So, what is it, exactly?
Big Data is the massive amounts of data that are being created every minute. Continue Reading
Nowadays, any brand can become a content publisher, but we sometimes forget to treat content publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen to us.
As marketers we are traditionally trained to repeat our single-minded proposition until consumers buy whatever it is that we’re marketing. In an effort to get our features and benefits across, we often lose sight of what’s actually valuable to our audience. Great content marketing turns a mirror on the audience.Continue Reading
