By Robert Rose published July 29, 2014

Rocking The Digital Asset Management Stage of Content Marketing

bright stage lights-rock concertI’m beginning to believe that 2014 may be the pivotal point where product companies actually start evolving into media brands. The Lego Movie, which has to date earned more than $500 million worldwide, is also very likely to be the first movie produced and sponsored by a product company to win an Academy Award. Make no mistake, for content marketing, This. Is. Big.

Now, certainly the idea that consumers’ buying habits are shifting is nothing new. But, (as I discussed earlier this month), in many cases, we have yet to shift our approach to meet those new realities.Continue Reading

By Heidi Cohen published July 28, 2014

9 Content Curation Ideas for Bulking Up Your Editorial Calendar

person visiting museum2014 is the year of content curation — the most “rad” format of content marketing right now.

While 93 percent of B2B marketers use content marketing, they’re encountering significant challenges when it comes to creating the quality content needed to satisfy prospects and customers, according to Content Marketing Institute and MarketingProfs 2014 market research. Specifically, they suffer from a lack of adequate time, have trouble producing sufficient amounts of content, and struggle to get budget.

Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what’s a resource-constrained marketer to do?Continue Reading

By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

By Joe Pulizzi published July 26, 2014

This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

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