By Aaron Orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

survival-guide-blogging-coverBlogging is hard. Damn hard.

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators.Continue Reading

By Derek Miller published May 3, 2015

Who Killed the Content? Make Sure You’re Never the Suspect

killed-content-cover

It was 11:30 p.m. Friday after a few drinks when Vanessa conceived the idea. Glowing with excitement, she wondered if it would ever see the light of day. Nine days later, Vanessa met with Josh to discuss the idea. He nodded his head, took notes, and finally, decided that he would bring her idea to life.

Several hours later, Josh sat at his desk with a freshly brewed cup of coffee and reviewed the notes. After a few deep breaths, Josh’s fingertips hit the keyboard and, like a flash of lightning, the idea turned into a piece of content – young, vibrant, and excited at the possibilities of what it could do in the world.Continue Reading

By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

By Hana Abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

By Luis Aguilar published April 30, 2015

Shed the Light on Your Dark Social Activity

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

By Andy Betts published April 29, 2015

3 Steps to Solve the Production vs. Performance Conundrum

By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

By Jodi Harris published April 27, 2015

How to Create Easy, Yet Actionable, Content Marketing Personas

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