We’ve all felt the dead weight of it: ROT (redundant, outdated, or trivial content) hanging around our necks. We’ve been bogged down by far-from-perfect processes, unsystematic systems, and not-quite-right technology. Content – planning it, producing it, and managing it – can feel like more of a burden than a business asset.

Here to lighten your load are 18 experts who are presenting at the Intelligent Content Conference. They answered this question: Marketers need to handle increasingly complex and abundant content. What are your top tips for managing all that content as a business asset?Continue Reading

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?

1. Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.

2. Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.

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