By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

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Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.

 

 

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By Joe Pulizzi published January 24, 2015

This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss why an innovative hybrid ad that integrates existing content from The┬áNew York Times with Google Maps isn’t really native advertising. Next, we explore the evolving roles of marketing and sales and debate what it’s going to take to bring them closer together. We also ponder what’s behind the decision to end consumer sales of Google Glass, and talk about Facebook’s launch of Work, a collaboration tool for enterprises (which we’ve dubbed “FaceWork”). Rants and raves include Newcastle’s crowdsourced Super Bowl ad and an opinion piece that clears up the confusion surrounding the term “native advertising.” This week’s #ThisOldMarketing example: WestJet’s inspiring Above & Beyond website.Continue Reading

By Neil Patel published January 23, 2015

How to Manage Your Freelance Content Providers

By Pamela Muldoon published January 22, 2015

Co-Founder Tells How Kapost Bloomed

By Lisa Kasanicky published January 22, 2015

3 Things Your Arsenal Needs to Manage a Team of Content Creators

By Pamela Muldoon published January 21, 2015

How The Chicken Whisperer Built a Media Empire in Backyard Poultry

By Pamela Muldoon published January 20, 2015

How One Nonprofit Raised $150 Million Going Outside Tradition

By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

By Sergio Aicardi published January 19, 2015

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

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