By Michele Linn published February 12, 2016

Your Brand Needs a Point of View, But Do You?


My 8-year-old daughter recently questioned her 4-year-old sister: “What’s your POV?”

Not surprisingly, my 4-year-old just looked at her, dumbfounded. She has no idea that POV means point of view or why a young child (or anyone) would need this.

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By Marcia Riefer Johnston published February 11, 2016

Adaptive Content: The Way to Your Customer’s Heart


Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive content holds more promise than ever for marketers who want to scale their efforts.

Hey, there. I know you. I understand where you are. I get what you’re going through. I just might have what you need right now.Continue Reading

By Greg Miles published February 10, 2016

6 Website Tweaks to Give Conversions a Shove in the Right Direction

By Neil Patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing

By Jodi Harris published February 8, 2016

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

By Ayelet Weisz published February 7, 2016

Turn Employees Into Brand Advocates With Case Studies

By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

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