One of the best ways to learn about the content marketing industry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.Continue Reading
Let’s gather round, fellow brand publishers, and join hands. It’s circle-of-trust time, and so we need to be honest with each other here:
When it comes down to it, we are in the business of selling stuff.
The purists among us (has content marketing been a thing long enough to separate purists from disruptors?) will argue that it is about story, narrative arc, integrity of journalistic principles… Yes, yes, and yes — quality certainly counts. But ultimately, it is about the business. We are employed to drive revenue.Continue Reading