By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

baseball player hitting ball with batIn content marketing, the end game is always the same: Influence your audience to take an action with your business through content creation and promotion. The path businesses take to get to that point differs greatly depending on the strategies and tactics used, though the creation and distribution of quality content is a necessary component to any content marketing plan.

However, a common content marketing misconception is that in order to realize any content marketing ROI, your content must go viral. With 92,000 new articles being published online each day, content virality isn’t a very realistic attainment. Luckily, for most businesses, it doesn’t have to be.Continue Reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

influencer-outreach-gameplanWhen promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth.

The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy.Continue Reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

By Brad Young published July 17, 2014

Missing Elements in the Content Marketing ROI Equation

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

more articles