By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Applied analytics 2017 cover

Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect.

How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Fortunately, for most questions you may have about your content’s performance, there’s a way to find the answer – and very often, that answer can be found through Google Analytics.Continue Reading

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

medium-wrong-business-model

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. Our rants and raves include dark content marketing and e-newsletters; then we close out the show with an example of the week on influential entrepreneur Sara Spencer Washington.Continue Reading

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

By Sujan Patel published February 12, 2017

How to Use Content to Get Your Audience to Trust You

By Joe Pulizzi published February 11, 2017

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

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