By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

15077249048_0f87f74080_oVideo consumed 66 percent of consumer internet traffic in 2013 and it is expected to be 79 percent of traffic by 2018, according to the Cisco Visual Network Indexing Network. How often do your videos show up in that traffic? Here are five powerful types of videos that should be on your company’s radar.

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By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

ContentDiscovery

Visualize your brand’s ideal customer – not the numbers but the real person. Now think of how she interacts with your product. Where does it meet her in the real world? What needs does it answer? Does it make her smile or make her smarter?

You want to know enough about the people in your target market to clearly answer these kinds of questions about your relationship with them, and for content marketers, to create successful content mapping.

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By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

By Pamela Muldoon published October 16, 2014

The Pivot: Crime and Public Relations—a Content Marketer’s Story

By Allen Graves published

Content Marketing Strategy 101: Make it a Game

By Joe Pulizzi published October 15, 2014

New Content Marketing Research: B2C Challenged with Measurement

By Evan Rodgers published October 14, 2014

Hear the Call? 3 Steps for Better Video CTAs

By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

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