By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

facebook-content-publisher-nt-communityIt’s time for marketers to treat Facebook as the publisher it has become.”

Earlier this month, at Content Marketing World Sydney, I made this exact statement in response to a question I received — and I haven’t been able to stop thinking about it since.Continue Reading

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

seo light bulbWebsite content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success.

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.Continue Reading

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

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