By Bill Widmer published February 26, 2017

Beauty Matters: 3 Tips to Create Attractive Blog Posts

blog-post-visually-appealing

Have you ever seen a blog post and thought, “Wow, this looks really nice”?

On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”?

Did you even read the second one?Continue Reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

apple-amazon-content-dominance

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

This week, Robert and I discuss Apple’s launch into the content creation business. We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   Continue Reading

By Lisa Murton Beets published February 24, 2017

5 Research Insights to Drive Your Content Marketing

By Marcia Riefer Johnston published February 23, 2017

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

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