By Derek Miller published May 3, 2015

Who Killed the Content? Make Sure You’re Never the Suspect

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It was 11:30 p.m. Friday after a few drinks when Vanessa conceived the idea. Glowing with excitement, she wondered if it would ever see the light of day. Nine days later, Vanessa met with Josh to discuss the idea. He nodded his head, took notes, and finally, decided that he would bring her idea to life.

Several hours later, Josh sat at his desk with a freshly brewed cup of coffee and reviewed the notes. After a few deep breaths, Josh’s fingertips hit the keyboard and, like a flash of lightning, the idea turned into a piece of content – young, vibrant, and excited at the possibilities of what it could do in the world.Continue Reading

By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss research that suggests Facebook organic reach is dipping even more, and additional research that suggests influencer marketing is on the rise, but many marketers are still not approaching it correctly. We also ponder why many publishing companies are myopically focused on advertising and agree that the media model of the future will be all about selling products and services. After roasting The Wall Street Journal (again) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. We wrap up the show with a #ThisOldMarketing example from Merrill Lynch.Continue Reading

By Hana Abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

By Luis Aguilar published April 30, 2015

Shed the Light on Your Dark Social Activity

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

By Andy Betts published April 29, 2015

3 Steps to Solve the Production vs. Performance Conundrum

By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

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By Mike Murray published April 26, 2015

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