By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Brands Benefit Snapchat Scene

Snapchat burst on the scene in 2012, but in those early days brands mostly stayed clear – in part because it became classified as the “sexting app,” and in part because it wasn’t immediately evident to brands how to use the platform.

In the last year all that has changed. Snapchat added functionality that helps brands tell less-fleeting stories and reach a wider audience. Even more, a handful of Snapchat celebrities are gaining massive followings … and letting brands in on some of the fun.Continue Reading

By Rohan Ayyar published May 22, 2016

Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

3 Strategies to get to your audience

All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment.

What’s new in that?Continue Reading

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

By Marcia Riefer Johnston published May 19, 2016

How to Build Buyer Personas That Build Sales

By Jodi Harris published May 18, 2016

4 Secrets to Building Social Momentum

By Matt Banner published May 17, 2016

Your Guide to Creating and Sharing Content in 2016 [Infographic]

By Neil Patel published May 16, 2016

How to Fix the 4 Biggest Problems With Content Writers

By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

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