In this week’s episode, Robert and I discuss CMI’s purchase of the U.K.-based Content Marketing Show and plans for redeploying it in a new format. Next, we ponder what’s really behind Verizon’s recent purchase of AOL and dissect why Spotify has decided to add videos and podcasts to its popular music service. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. We wrap up the show with this week’s #ThisOldMarketing example from Fresh Fork Market Almanac.Continue Reading
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking.
That all changed when we made a concerted effort to commit to content marketing. By implementing the following 10 steps, we were able to grow our site from 20,000 page views per month to over 200,000 page views per month in the span of just one year.Continue Reading