By Julia McCoy published August 29, 2016

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It


You’ve probably heard that content marketing is the wave of the future.

But do you know why?

While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why.Continue Reading

By Dawn Papandrea published August 28, 2016

How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy


Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known for its tech savvy.

That’s exactly the situation Thao Le, vice president of marketing at Hyland’s, set out to conquer when tasked with promoting the homeopathic medicine company’s Hyland’s Leg Cramps product to active seniors. She never anticipated that the journey would lead to the creation of a hyper-niche content platform called Pickleball Channel. Yes, pickleball!Continue Reading

By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

By Amanda Vasil published August 26, 2016

3 Things I Learned About Content Marketing From Robots and Drones

By Jake Athey published August 25, 2016

Why Content Marketers Need Digital Librarians

By Arnie Kuenn published August 24, 2016

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

By Dawn Papandrea published August 23, 2016

How to Create a Culture Where Content Marketing Thrives

By Lisa Dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers

By Pawan Deshpande published August 21, 2016

10 Interview Questions to Find the Best Content Marketers

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