In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and ponder the challenges they are likely to face. We admire commercial real estate giant CBRE’s new print magazine, which has some solid strategy behind it. We close with a discussion of television, which seems to be enjoying a renaissance of late, despite many predictions of its demise. Rants and raves include the messy and confusing Cannes awards program and what content marketers can learn from a millionaire’s advice (no, really!). We wrap up the show with a #ThisOldMarketing example from Tablespoon by General Mills.Continue Reading
Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands.
For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing.Continue Reading