In this episode, Robert and I open Pandora’s Box of content marketing definitions and ponder if publishers can succeed with time-based metrics. We give some love to Mozilla’s new magazine and an excellent SlideShare about the reinvention of publishing for the digital age, but disagree with Snapchat’s approach on native advertising. Rants include a misleading infographic about content production costs and the Wall Street Journal describing content marketing as native advertising. We wrap up the show with a #This Old Marketing example from Scandinavian Airlines, formerly Scandinavian Airlines System (SAS).Continue Reading
Is there anything better for you as a marketer than having your customers share their passion for your company or product?
In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands.Continue Reading