By Joe Pulizzi published July 1, 2016

The History of Content Marketing [Updated Infographic]

history-content-marketingIf you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.

As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication.Continue Reading

By Marcia Riefer Johnston published June 30, 2016

Learn From Struggling Brands: Insights From the Marketing Trenches

Learn-From-Struggling-Brands

“I like the energy.” That’s how a friend recently described the e-newsletter written by CMI Chief Strategy Officer Robert Rose. Content Strategy for Marketers started in January 2015. Week after week, Robert gives us peeks into his consultations with clients who are slogging it out every day in the trenches of marketing.

One thing I like about Robert’s tales is their immediacy. We read his just-the-other-day conversations that touch on struggles shared by many marketers. At the same time, he connects his stories to universal truths. He waxes philosophical, posing questions and suggesting possibilities that may help his readers look at their struggles from a new perspective or may help them prepare to face struggles they’ve yet to encounter. Continue Reading

By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

By Clare McDermott published June 28, 2016

Inside the Mind of a Journalist in the Business of Content Marketing

By Neil Patel published June 27, 2016

Top 5 Lead-Generating Ideas for Your Content Marketing

By Michele Linn published June 26, 2016

7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

By Scott Aughtmon published June 24, 2016

31 Types of Content We Crave [Infographic]

By Marcia Riefer Johnston published June 23, 2016

Is Your Content Ready for the Mobile Takeover?

more articles