Is content a sustainable competitive advantage?
No. It’s not. And, now let me tell you why.
A reporter was interviewing me a couple of weeks ago for our upcoming book launch and he asked if he could “push back” a little on a word that I used. It was a word that, in his mind anyway, was one that we marketers tend to throw around a lot. I said “sure, push away.”
The word was “strategy.” He said, “Tell me – what is strategy?”
OK, yeah, time to go get a cocktail.