By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

dollars-426026_640Did you know effective B2B marketers are using paid advertising more often than their less effective peers?

While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers are using more paid advertising, which makes sense. As we often say, you need to market your marketing. And, while earned and owned media are quite prominent, those who fare better in content marketing rely on paid media as well. Our qualitative, executive research and conversations with marketing leaders reveal the same thing.

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By Pamela Muldoon published October 23, 2014

The Pivot: From Banking Journalism to Content Marketing

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Ann Handley and content marketing go together like peanut butter and jelly: You really can’t have one without the other.

As Chief Content Officer for MarketingProfs, a best-selling author of Content Rules (co-written with C.C. Chapman) and the recently published Everybody Writes, as well as a seasoned marketing speaker, Ann has proven to be one of the best in content marketing today.

In this conversation that took place during Content Marketing World 2014, Todd Wheatland sat down with Ann to get to know a bit more about the woman behind the online persona.  Entrepreneur, writer, marketer, mom, and dog lover, Ann gives us not only a glimpse into her working routine, but also shares a bit of her vulnerable side.

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By Joe Pulizzi published October 23, 2014

4 Ways to Break the Insanity of Content Marketing Competition

By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

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