Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.
What is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person, downloading or subscribing to content, etc.).Continue Reading