While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.Continue Reading
In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Finally, we ponder the rise of the Content Economy and The New York Times’ decision to launch a training product. Rants and raves include Time Inc.’s myopic view of its business and how Lego stole the Oscars. We wrap up the show with a #ThisOldMarketing example from Cleveland Clinic’s Health Hub.