By Amanda Nelson published September 25, 2017

27 Things You Can Do to Promote Your E-Book

ways-promote-ebook
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because promotion of your content – and practical steps to do so – are always needed.

Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. Your e-book could be the next game-changing, Content Marketing Award-winning, produce-into-a-major-motion-picture piece, but without promotion, nobody will click, download, read, or even see it.

Promoting an e-book goes beyond creating a landing page, tweeting a link, and emailing it to your customers. Those are the staple moves, much like serving turkey and dressing at Thanksgiving dinner.
Continue Reading

By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

customers-participate-case-study

Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies.

Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 percent) as the most effective content marketing tactics, according to a Salesforce post mentioning B2B content marketing trends.

But getting your loyal customers to participate in a case study is easier said than done. It’s often the hardest part of executing a case study. It’s no small thing for your best customers to take time out of their busy schedule to talk about how your product or service has helped them. Add in the concerns about sharing proprietary information, regulatory hurdles, company policies, and lengthy review cycles and creating a case study is a challenge.

Getting customers to agree to participate is often the hardest part of a #casestudy, says @SashaLaferte. Click To Tweet

Follow these tactics to help persuade your customers and get them excited about participating in your marketing case study.

Continue Reading

By Joe Pulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

By Kevin Lund published September 22, 2017

How to Keep Your Content Marketing Strategy From Getting Hijacked

By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

By Aaron Agius published September 19, 2017

Why Your Content Marketing Team Needs a Developer

By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

more articles