By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss two large venture capital investments in the content marketing technology space – Percolate and Kapost. We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. After discussing whether brands could really create a Mad Men-type show, Robert and I rant and rave about Adobe’s new audio white papers and a huge media purchase by one of the world’s largest action sports retailers. We wrap up the show with a #ThisOldMarketing example from Poor Richard’s Almanack.Continue Reading

By Gretchen Dukowitz published May 22, 2015

Case-Study Writing Made Faster, Better, and Less Painful

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Case studies – love ’em or hate ’em – remain a critical part of the content marketing mix for almost every B2B organization. To some, they may seem stodgy (or dare I say boring?), but CMI research shows more companies are using them – 77% in 2015 – and 58% say they’re effective.

But, let’s be honest. Case-study creators’ opinions probably fall more on the hate-’em end of the spectrum. The tried-and-true formula – challenge, solution, benefit – doesn’t exactly inspire creativity or good storytelling, and the fallback – to pack them full of bad business jargon – can make writing a case study a huge chore.Continue Reading

By Pamela Muldoon published May 21, 2015

Itchy Feet Take Marketer on Global Corporate and Social Path

By Hannah Eisenberg published May 21, 2015

10 Actionable Tips to Craft a Killer Quiz

By Stacy Thompson published May 20, 2015

5 Ways to Help Clients Get Their Guest Blogging Down to a Science

By Pamela Muldoon published May 19, 2015

Michael Brenner Divulges the 2 Skills Every Content Team Needs

By Andrianes Pinantoan published May 19, 2015

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

By Neil Patel published May 18, 2015

How to Write Like a Pro in a New Content Niche

By Dan Smith published May 17, 2015

17 IFTTT Recipes to Help Every Content Marketer Work Better

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