By Julia McCoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

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Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. 

Content marketing has been moving at the speed of light in recent years.

Why?

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand.

The advent of the internet and social media has a lot to do with this. These channels help consumers pick and choose exactly which brands they interact with. If people don’t want to see your ads, they’ll click away – it’s as simple as that.

Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. @JuliaEMcCoy Click To Tweet

As such, marketers have discovered that they need to approach the consumer differently. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. Instead, we must add value to consumers’ lives to make them want to give us the time of day.

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

This approach – oh boy, does it work.

For some excellent proof, let these nine statistics do the rest of the talking. They really do speak for themselves. Prepare to persuade.

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By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

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In this week’s episode

This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa.
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By Robert Katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

By Marcia Riefer Johnston published October 19, 2017

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

By Diane Domeyer published October 17, 2017

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

By Carlijn Postma published October 15, 2017

How to Take an Audience-First Approach to Your Content

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

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