By Joe Pulizzi published September 1, 2014

Confession: A Big Mistake We Were Making with Content Marketing

face-adjusting dark goggles-jarEvery now and again, we realize we aren’t following our own advice (gulp).

While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.Continue Reading

By Andrew Davis published August 31, 2014

4 Branded Content Lessons From a Content Cancellation

dog with top hat

Image via Wistia.com

Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series called Top Hat Tuesday Tips. Continue Reading

By Joe Pulizzi published August 30, 2014

This Week in Content Marketing: Long Live the Content Editor

By Ann Gynn published August 29, 2014

Tricks That Will Bring Treats to Your Content Marketing Toolkit

By Clare McDermott published August 28, 2014

7 Inspiring Lessons from 2014′s Top Content Marketers

By Brad Young published August 27, 2014

Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

By L. Williams published August 26, 2014

6 Tips for Influencer Marketing from an Influencer

By Carla Johnson published August 25, 2014

Build Strong Brand Storytelling From the Inside Out

By Pawan Deshpande published August 24, 2014

The Content Marketing Pyramid: Create More With Less

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