By Roger C. Parker published July 6, 2015

Latest Must-Reads: Summertime Books for Content Marketers on the Go (or on Vacation)


It’s that time again, time for my third annual mid-year roundup of recommended recently published books for content marketers. Self-education never ends for content marketers … even when vacations roll around.

As always, one of my goals is to highlight the latest must-reads from within the content marketing community. And, several of the following were written by familiar content marketing all-stars.Continue Reading

By Carla Johnson published July 5, 2015

Aon Stops Shoveling Quicksand, Partners With Manchester United


Aon signed an eight-year, $240 million sponsorship of Manchester United in April 2013. The deal extended the relationship that Aon started in 2009 when it invested $130 million over four years to display its brand on Manchester United jerseys.

But Aon’s sponsorship of the famed British soccer club looks unlike any you’ve ever known. As part of the deal, Aon delivers solutions for Manchester United in 20-plus areas and played a key role in its initial public offering, providing advice on the best strategies and options for access to capital. Aon Benfield helped raise $233 million for Manchester United’s IPO and was a co-manager in syndicating the equity necessary to complete the transaction.Continue Reading

By Joe Pulizzi published July 4, 2015

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

By Mike Fishbein published July 1, 2015

How to Get Guest Posts Published on Top Sites

By Jodi Harris published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor

By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

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