By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

glasses-mustache image-deceptionThe Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising.

Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape.

The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising. Continue Reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

this old marketing logoPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode of PNR’s, This Old Marketing, Robert and I reveal the one thing that both publishers and brands need to focus on when aiming to build a business around successful content marketing. We also discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, examine a move from Cosmopolitan that is causing a stir, and review Shutterstock’s launch of a new education and training platform, before getting fired up by this week’s This Old Marketing example from the Society of Fire Protection Engineers.Continue Reading

By Nis Frome published April 18, 2014

Find the Right Webinar Software for Your Content Plan: 5 Key Questions

By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

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