By Mike Murray published April 23, 2014

How to Prepare Your Brand for Business Storytelling Success

triangle image-brand componentsCreating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.

What is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person, downloading or subscribing to content, etc.).Continue Reading

By Joe Pulizzi published April 22, 2014

Enterprise Content Marketing Research: Where Does Success Lie in 2014?

cover image-b2b enterprise content marketingOver the last several months, there has been a lot of discussion among marketers and industry thought leaders around the challenges involved with integrating content marketing across the enterprise. At Content Marketing World Sydney, CMI’s lead strategist, Robert Rose, even presented a new Content Creation Management (CCM) model that you’ll hear a lot about from us over the upcoming months.

The latest CMI research confirms that integration is indeed the most often cited challenge among business-to-business (B2B) enterprise marketers (i.e., at companies with 1,000+ employees). These and other findings appear in our new report, B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America, sponsored by Marketo. The study looks at how the content marketing habits of enterprise marketers have changed over the last year, and how the approaches used by marketers at these companies differ from those of other B2B marketers.Continue Reading

By Mike Kaput published April 21, 2014

What Medium Means for Content Marketing

By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

By Nis Frome published April 18, 2014

Find the Right Webinar Software for Your Content Plan: 5 Key Questions

By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

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