By Roger C. Parker published November 22, 2017

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

books-boost-creativity-productivity

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear.

But, there’s more. Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more.

However, you don’t need to search through thousands of titles to find the ones most helpful to your needs. This breakdown guides you to the top books in 2017 for content creators – from strategies to enhance creativity, planning, and productivity for you and your team to fresh insights into writing for the web.
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By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

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Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part.

Writers focus too much on the “blog” part and not enough on the “guest” part, says @AnnGynn. #Guestpost Click To Tweet

If your content marketing strategy includes guest blogging, you’ll set your efforts up for success if you (or your writer) understand how to be a good guest.

Following your host’s lead is the key to being a good guest at someone’s home, and the same applies to guest blogging. But there’s a unique golden rule for guest bloggers: Read the guidelines. Reread the guidelines. And when you think you’re done, use the guidelines as a final checklist.

Golden rule of guest #blogging: Read the guidelines. Follow them. Read them again. @AnnGynn. Read more >> Click To Tweet

Now, keep reading to learn more tips, from the deceptively simple to the complex, about how to be a successful guest blogger in the eyes of your potential host.

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By Marcia Riefer Johnston published November 20, 2017

Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

By Joe Pulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

By Lisa Murton Beets published November 15, 2017

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

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