By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

shared posts-red backgroundCould you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be.

It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. This approach is frowned upon in content marketing.Continue Reading

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

fish following-hands free zoneIn the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm.

Get your audience members excited about your content, and they’ll do the hard part for you.Continue Reading

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

By Kirk Cheyfitz published September 14, 2014

The Future Is Now: 4 Rules for the Post-Advertising Age

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

By Jodi Harris published September 12, 2014

The Visual Content Inspiration You Need: Standout Examples

By Bryan Rhoads published September 11, 2014

7 Ancient Archetypes Your Brand Storytelling Should Use

By Neil Patel published September 10, 2014

7 Signs Your B2B Content Marketing Is Doomed to Fail

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