By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

keyboard-coffee cup-hand on mouseThese days, everyone is a brand evangelist. Consumers express their love of Vans on Instagram; Sephora supporters can show off their favorite looks on the brand’s Pinterest page; and Facebook is practically rebuilding its business model around connecting fans with the companies they “like” by initiating compelling conversations. 

Inspirations and opportunities abound for your loyal customers to express their brand devotion — and to express their personalities through the brands they choose to champion. But what about your own workforce? Is your business doing enough to engage your employees in your content creation efforts, regardless of their level of experience or the functional role they play in your organization?Continue Reading

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

baseball player hitting ball with batIn content marketing, the end game is always the same: Influence your audience to take an action with your business through content creation and promotion. The path businesses take to get to that point differs greatly depending on the strategies and tactics used, though the creation and distribution of quality content is a necessary component to any content marketing plan.

However, a common content marketing misconception is that in order to realize any content marketing ROI, your content must go viral. With 92,000 new articles being published online each day, content virality isn’t a very realistic attainment. Luckily, for most businesses, it doesn’t have to be.Continue Reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

By Brad Young published July 17, 2014

Missing Elements in the Content Marketing ROI Equation

more articles