A year ago, guest blogging was declared dead. No less of a figure than Google’s Matt Cutts wrote: “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
This episode of The Pivot involves a marketing backstory that entails museums, anthropology, puppeteering, and mimes, before a landing in digital content strategy for Fortune 500 companies. Host Todd Wheatland sits down with Carlos Abler, Leader, Content Marketing Strategy: Global eTransformation for 3M. Carlos’ abstract and unconventional journey is exactly why it works so well.