By Jeff Herrmann published December 14, 2017

How to Better Understand the Size and Composition of Your B2B Audience

better-understand-size_composition-b2b-audienceIn my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Do they even fit our ideal client profile?”

I’m embarrassed to admit, instead of pushing for the answer, we stayed on the hamster wheel churning out a weekly newsletter featuring one staffer blog post, two curated industry articles, and one marketing meme. No wonder our click-through and open rates were low and never budged.

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By Julia McCoy published December 13, 2017

How to Robot-Proof Your Job as a Content Creator

robot-proof-content-creationArtificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly.

What does this mean for humans who create content? Are you in danger of losing a job?

Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.

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By TJ Leonard published December 12, 2017

Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

By Jonathan Crossfield published December 8, 2017

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

By Marcia Riefer Johnston published December 7, 2017

Less Brand, More Identity: The Zombie Business Cure

By Lisa Murton Beets published December 6, 2017

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

By Dawn Papandrea published December 5, 2017

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

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