By Ann Gynn published July 31, 2015

17+ Content Marketing Revelations from 2015

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A lightbulb moment can set you on a new course or change the direction of your path. Whether a seemingly obvious observation or an innovative insight, it reveals something that you never realized in a particular context.

In the rapidly evolving world of content marketing, these aha moments can come from almost anyplace. We asked the presenters for Content Marketing World 2015 to share their favorite content marketing revelations from the past year. While their answers cover everything from the simple to the complex, each has the potential to turn on a switch in your mind or make you nod in agreement.Continue Reading

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

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The morning after, she was a mess. Wrinkled dress, cookie crumbs in her hair, and big bags under her eyes. My 2-year-old’s first whiny words after waking: “I wanna go back to the party!” Delighted by the music, dancing, food, and people, she remembered the experience with glee.

Just like a well-thrown party, user experience (UX) combined with terrific content can have an outsize impact on your customers. A great party may have wonderful food, drinks, and music, but the organization of the room, the feel of the space, and even the time of day all impact the experience. In the same way, making informed choices facilitates a smooth experience with content — which is why great UX design is usually invisible — invisible, but critical all the same.Continue Reading

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

By Miguel Conner published July 23, 2015

Recharge Your Content Marketing: 5 Things to Do Today

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