By Robert Rose published February 23, 2018

The Business Story Argument: A Working Framework to Pressure Test Your Story



It’s got a bit of a buzz these days doesn’t it?

It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean?

To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Maybe. But that ultimately seems like a zero-sum game. How many more over-the-top content ideas do you produce before you jump the proverbial shark? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success? Or, is it failing to differentiate?

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By Marcia Riefer Johnston published February 22, 2018

How to Grow Your Audience From Zero to Millions in Less Than 5 Years


You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.”

You make it happen.


Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story of how they did it in his Content Marketing World talk, Deconstructing Quartz ( How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experience.

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By Robert Katai published February 21, 2018

Instagram Marketing: 4 Features You Should Be Using [Examples]

By Jodi Harris published February 20, 2018

Road Map to Success: Content Marketing Strategy Essentials

By Ann Gynn published February 19, 2018

Personal vs. Corporate Branding: Is It Me or We?

By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

By Arash Asli published February 15, 2018

How to Do a Content Audit in a Few Hours

By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

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