By Pamela Muldoon published January 29, 2015

The Pivot: Tim Washer Laughs on the Way to Cisco

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Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content creator. Grab a seat and join them on this unique podcast flight, and please excuse the ambient noise.Continue Reading

By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

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Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.”

I know, I know – stop the presses, right? (Or, more accurately, stop the CMSes.) But have you ever really stopped to consider the imagery that the word “content” brings to mind? What do you see? Lots of individual items flying around all over the place, no? We as content marketers interpret content to mean unique projects perhaps based on URLs or headlines, but definitely packaged as individual entities. We even like to say “pieces” of content.Continue Reading

By Joe Pulizzi published January 28, 2015

B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

By Linda Dessau published January 27, 2015

Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

By Devesh Khanal published January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

By Joe Pulizzi published January 24, 2015

This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

By Neil Patel published January 23, 2015

How to Manage Your Freelance Content Providers

By Pamela Muldoon published January 22, 2015

Co-Founder Tells How Kapost Bloomed

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