By Amanda DiSilvestro published February 1, 2015

How to Make Your Blog Content Profitable


Do you know how to leverage the value of your blog? It’s true that popularity is great for your content because it shows people are interested in your brand and shared content increases your visibility. However, it’s important that your blog transcends popularity and actually contributes to your overall goal – profitability.

While it stands to reason that if your content is popular it is more likely to be profitable, there are things you can do to focus specifically on profitability to make sure your content is offering all it possibly can to your business and your readers.Continue Reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

 Episode63-01PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. In addition, we take a closer look at an excellent new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Our rants and raves this week center on a comparison of CMS and ad management systems and Jon Favreau’s insights into storytelling and content marketing. We wrap up with a #ThisOldMarketing example of the week from Jaeger’s clothing.Continue Reading

By Clare McDermott published January 30, 2015

Society of Grownups Designed to Delight and Educate Audience

By Pamela Muldoon published January 29, 2015

The Pivot: Tim Washer Laughs on the Way to Cisco

By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

By Joe Pulizzi published January 28, 2015

B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

By Linda Dessau published January 27, 2015

Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

By Devesh Khanal published January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

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