By Ann Gynn published July 29, 2016

How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

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When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program.

“Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing. “Each goal will have different measurements, and you won’t necessarily hit them right away, but you should start seeing the needle move in that direction.”Continue Reading

By Marcia Riefer Johnston published July 28, 2016

How to Get Your Fast Content Out of the Slow Lane

Fast-Content-Out-Of-Slow-Lane

Two weeks. That’s how long it takes a certain financial-services company to post a tweet.

“If it takes you two weeks to get a tweet out, you’re doing it wrong.” So says Robert Rose, CMI’s chief content adviser, who told this story at the Intelligent Content Conference in his talk, Structured Experiences: Content at the Speed of Culture.Continue Reading

By Joe Pulizzi published July 27, 2016

The 4th Reason for Content Marketing: A Profit Center

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

By Daniel Sayer published July 24, 2016

Struggling With Social? Call in Your Influencers

By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

By Ann Gynn published July 22, 2016

38+ Examples of Brands Doing Great Content

By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

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