By Jodi Harris published July 24, 2017

Trends Driving Automotive Content in 2017

trends-driving-automotive-content-2017Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks, how it drives, and how seldom I need to fill it with gas. I also love how comfortable and well entertained it keeps me – even on lengthy trips (i.e., every trip, given the traffic in Los Angeles). Oh, and I love how it even remembers how to adjust my seat to my liking.

When I drove my new car home from the dealership, I immediately knew I had found the perfect vehicle for my needs – one I would enjoy driving for years to come. Mind you, this was no small accomplishment, given that it took me nearly a half year – and a ton of content – before I was ready to make my purchase.Continue Reading

By Marcus Varner published July 23, 2017

6 Ways We Mess Up Collaborating With Content Marketing Freelancers

mess-up-collaborating-content-marketing-freelancersFreelancers, contractors, hired guns. Whatever you want to call them, independent workers are a growing part of the digital economy – particularly in marketing departments.

The term “freelance” originated in the 1800s, referring to medieval mercenaries who would fight on behalf of the nation or person who paid them the most. Merriam-Webster identifies the first written evidence of the term in Sir Walter Scott’s Ivanhoe:Continue Reading

By Joe Pulizzi published July 22, 2017

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

By Pratik Dholakiya published July 21, 2017

The Content Marketer’s Guide to Story Structure

By Robert Rose published July 20, 2017

The Age of the Wisdom Worker Is (Still) Just Ahead

By Joe Pulizzi published July 19, 2017

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

By Ann Gynn published July 18, 2017

How to Define and Create Quality Content: Tips From 35+ Experts

By Michele Linn published July 17, 2017

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

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