By Neil Patel published February 9, 2016

Here’s Why Your Content Marketing Strategy is Totally Failing

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I talk with a lot of people who are frustrated with the fact that their content marketing strategy doesn’t seem to be working.

In fact, in some cases, their entire content strategy seems to be an abject failure.Continue Reading

By Jodi Harris published February 8, 2016

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

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Social media is an all-seeing, all-powerful presence in the life of a content marketer. In fact, it’s become so ubiquitous that we have cause to wonder: If a piece of content won’t have social relevance, is it even worth creating?

Before you answer, consider this: 93% of B2B marketers surveyed in CMI’s latest B2B Benchmarks, Budgets, and Trends report say their organization uses social media. That’s a lot of true believers. Yet, despite its high penetration, only 50% of the marketers consider it to be among the most successful of their content marketing tactics.Continue Reading

By Ayelet Weisz published February 7, 2016

Turn Employees Into Brand Advocates With Case Studies

By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

By Joe Pulizzi published February 3, 2016

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

By Neil Patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

By Mike Murray published February 1, 2016

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]

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