By Mike Murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

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Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing.

You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions:Continue Reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

media-serves-content-masters-podcast-coverPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this 75th episode of PNR’s This Old Marketing, Robert and I celebrate “mobilegeddon” by explaining how Google’s new search algorithm favors brands and publishers that are committed to serving as “go-to” sources of content. We also ponder how content marketing will evolve in 2015, and identify an important advantage brands have over publishers. We question the American Society of Magazine Editors’ decision to back off of its hard-line stance toward native advertising and ponder the implications of BuzzFeed killing several articles due to advertiser complaints. Rants and raves include a seriously flawed take on marketing automation and the rosy future for monetizing content painted by Time Inc.’s new CEO. We wrap up the show with a #ThisOldMarketing  example from The Caslon Company.Continue Reading

By Andrew Davies published April 24, 2015

Use Data to Help Your Engagement Conundrum

By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

By Pamela Muldoon published April 21, 2015

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

By Aubrae Wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement

By Arnie Kuenn published April 20, 2015

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

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