By Joe Pulizzi published February 6, 2016

This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms

PNR_Episode116-01PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss Dave Winer’s concerns about Medium as a publishing platform. We agree with his thinking, but envision one scenario where it could make sense as a publishing platform for marketers. Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. Rants and raves include an article about the crucial elements of customer experience and Joe’s growing frustration with pundits who criticize content marketing but don’t offer alternatives to it. We wrap up the show with an example from Chief Optimist by Xerox.Continue Reading

By Scott Severson published February 5, 2016

Content Marketing’s Secret Sauce? Good Workflow

Content-Marketing-Good-Workflow-cover

Have you found the secret sauce to managing your content? Or do you operate with a cobbled-together system that gets the job done?

If you’re just getting the job done, you’re not alone. In a recent survey with our clients, we learned that almost 86% manage their content marketing with a combination of Microsoft Word, Excel, and email.Continue Reading

By Marcia Riefer Johnston published February 4, 2016

16 Common-Sense Reminders for Uncommonly Good Content

By Joe Pulizzi published February 3, 2016

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

By Neil Patel published February 2, 2016

Convert Your Content Into Slides to Increase Website Traffic

By Mike Murray published February 1, 2016

Big B2B and B2C Companies: Fix SEO and Content Marketing Strategies [Study]

By Elena Ruchko published January 31, 2016

How to Use Your About Us Page to Connect With Customers [Examples]

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

By Dan Stelter published January 29, 2016

7 Ways to Make Boring Web Content a Lead-Generating Weapon

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