By Marcia Riefer Johnston published July 28, 2016

How to Get Your Fast Content Out of the Slow Lane

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Two weeks. That’s how long it takes a certain financial-services company to post a tweet.

“If it takes you two weeks to get a tweet out, you’re doing it wrong.” So says Robert Rose, CMI’s chief content adviser, who told this story at the Intelligent Content Conference in his talk, Structured Experiences: Content at the Speed of Culture.Continue Reading

By Joe Pulizzi published July 27, 2016

The 4th Reason for Content Marketing: A Profit Center

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This post was co-written by CMI’s Chief Content Adviser Robert Rose.

In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value.

In particular, while I talk about “sales, savings, and sunshine” as the three core reasons why enterprises engage in a content marketing approach, Robert talks about a model called “subscribe, win, and grow.” We can address examples of each.Continue Reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

By Daniel Sayer published July 24, 2016

Struggling With Social? Call in Your Influencers

By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

By Ann Gynn published July 22, 2016

38+ Examples of Brands Doing Great Content

By Robert Mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

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