By Heather Levy published October 23, 2016

How to Create the Ultimate Branded Content Style Guide


I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel.

American Express Open Forum features Member Stories to demonstrate how the global financial services company understands the issues faced by small-business owners.Continue Reading

By Joe Pulizzi published October 22, 2016

This Week in Content Marketing: Is Content Marketing Actually a Thing?


PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I discuss whether there’s truly a difference between marketing and content marketing and, if so, whether one works better than the other. In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Rants and raves include a celebrity-tinged perspective on marketing engagement, and some missed opportunities by Hewlett-Packard; lastly, we explore why MassMutual is sending its Millennial-focused Society of Grownups initiative into an early retirement in our example of the week.Continue Reading

By Andrea Fryrear published October 21, 2016

Email Marketing: A Fresh Take From the Experts

By Anna Talerico published October 20, 2016

How to Turn Research Into 27+ Content Pieces [Case Study]

By Joe Pulizzi published October 19, 2016

[New Research] B2C Marketers Need to Give Content Marketing Time

By Amy Higgins published October 18, 2016

7 Tips to Harness Your Event Superpowers

By Sujan Patel published October 17, 2016

How to Use User-Generated Content to Drive Sales

By Kristin Twiford published October 16, 2016

How to Produce Quick and Effective Video Content With Your Phone

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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