By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

how-train-journalist-content-marketing

You’ve decided to hire a journalist for your content marketing team – congratulations!

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities.

But not all journos will hit the ground running. Making the switch to content marketing can take a bit of adjustment. And reporters who can’t get their head around the differences are going to struggle.

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By Arash Asli published February 15, 2018

How to Do a Content Audit in a Few Hours

how-to-do-content-audit

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy.

But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.)

What if you could do a content audit in only a few hours? Impossible, you say.

Consider a condensed content audit. It’s a fresh approach that allows you to more regularly provide actionable insights into what type of content is performing best to inform your upcoming activities.

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By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

By Clare McDermott published February 12, 2018

16 Apps and Tools to Keep You Productive and Sane

By Clare McDermott published February 9, 2018

Go Behind the Scenes of Coca-Cola’s Storytelling

By Marcia Riefer Johnston published February 8, 2018

How to Rock Mobile Native Advertising

By Leslie Carruthers published February 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

By Jodi Harris published February 6, 2018

Road Map to Success: Resources to Refresh Your Content Marketing Program

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