By Andrew Davies published April 24, 2015

Use Data to Help Your Engagement Conundrum

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Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their customers’ needs and wants. LinkedIn’s Jason Miller recently echoed this thought:

“What keeps me up at night is wondering if we are too ahead of our market in our content strategy.”

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By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

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When it comes to Facebook ads, Jon Loomer has developed a strong brand in this marketing niche. But marketing wasn’t something that came naturally to Jon. In this episode of The Pivot, host Todd Wheatland talks with Jon about his journey from the Midwest where he started in telemarketing sales to his current life in Denver where he runs Jon Loomer Digital. Learn how Jon’s passion for fantasy sports brought him into the world of marketing and why his choice to go tight with his niche has grown his business and his brand.Continue Reading

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

By Pamela Muldoon published April 21, 2015

Rohit Bhargava Shares How To Spot Trends in the Non-Obvious

By Aubrae Wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement

By Arnie Kuenn published April 20, 2015

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

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