By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

Gudema-blogging-SEO-coverA year ago, guest blogging was declared dead. No less of a figure than Google’s Matt Cutts wrote: “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

Don’t do guest blogging to get links, they said. And don’t use guest bloggers to create content for your site. Just cut it out.Continue Reading

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

Carlos-Abler-Content-Marketing-Cover

This episode of The Pivot involves a marketing backstory that entails museums, anthropology, puppeteering, and mimes, before a landing in digital content strategy for Fortune 500 companies. Host Todd Wheatland sits down with Carlos Abler, Leader, Content Marketing Strategy: Global eTransformation for 3M. Carlos’ abstract and unconventional journey is exactly why it works so well.

Continue Reading

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

By Gordana Stok published February 24, 2015

5 Things B2B Buyers Want Your Content To Do

By Heidi Cohen published February 23, 2015

12 Actionable Content Marketing Tips To Yield Sales

By Mark Walker published February 22, 2015

4 Steps to Get Business Results from Your Content Marketing Strategy

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

more articles