By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Finally, we ponder the rise of the Content Economy and The New York Times’ decision to launch a training product. Rants and raves include Time Inc.’s myopic view of its business and how Lego stole the Oscars. We wrap up the show with a #ThisOldMarketing example from Cleveland Clinic’s Health Hub.

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By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

Gudema-blogging-SEO-coverA year ago, guest blogging was declared dead. No less of a figure than Google’s Matt Cutts wrote: “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

Don’t do guest blogging to get links, they said. And don’t use guest bloggers to create content for your site. Just cut it out.Continue Reading

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

By Gordana Stok published February 24, 2015

5 Things B2B Buyers Want Your Content To Do

By Heidi Cohen published February 23, 2015

12 Actionable Content Marketing Tips To Yield Sales

By Mark Walker published February 22, 2015

4 Steps to Get Business Results from Your Content Marketing Strategy

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