By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

graphic representation-light bulbHow many social media experts does it take to change a light bulb?

Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place: 

“You’re a master of Farmville, know the best filters for sunset photos on Instagram, and Stephen Fry once replied to you on Twitter… so why not become a social media expert? All you need is a simple WordPress blog, an account in each of the major networks, and HootSuite installed on your laptop, and you too could be charging high hourly fees for generic advice gleaned from that morning’s Social Media Examiner newsletter.Continue Reading

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

keyboard keys-social media iconsI wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing and amplifying your content that, in my mind, the channels and pages that you use as a part of your social media marketing campaign deserve just as much care and attention.

The same basic principles discussed in my previous article apply when conducting a social media audit — you simply can’t cut corners and expect to achieve great results. If you are ready to start out on the social media audit journey, bring a bag full of patience, the willingness to listen to experts, and be sure to free up your calendar. Continue Reading

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

By Pontus Staunstrup published April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

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