By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

flashdrive imageIn his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future.

I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing.

Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories.Continue Reading

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

hands holding old-fashioned slidesLast November, I keynoted the Niche CEO Summit alongside some amazing publishers, including Michela O’Connor Abrams, President of Dwell Media. If you are not familiar with Dwell, they have evolved from a small, niche print magazine focused on design to a fast-growing multimedia design brand.

Under Michela’s leadership, they’ve become one of the top websites in the world, have nearly 300,000 paid subscribers to their magazine, and have social media audience numbers that would make you blush (including over 500,000 followers on Twitter). Sure, they’ve struggled, like all of us have, with changes to how they create and distribute content… but it was one change that, in Michela’s words, made all the difference.Continue Reading

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

By Brad Young published July 17, 2014

Missing Elements in the Content Marketing ROI Equation

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

By Jake DiMare published July 14, 2014

Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

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