By Michele Linn published April 24, 2014

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

cmi look book imageVisual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.

To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book, with 25 remarkable, best-in-class examples. Continue Reading

By Mike Murray published April 23, 2014

How to Prepare Your Brand for Business Storytelling Success

triangle image-brand componentsCreating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place.

What is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person, downloading or subscribing to content, etc.).Continue Reading

By Joe Pulizzi published April 22, 2014

Enterprise Content Marketing Research: Where Does Success Lie in 2014?

By Mike Kaput published April 21, 2014

What Medium Means for Content Marketing

By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

By Nis Frome published April 18, 2014

Find the Right Webinar Software for Your Content Plan: 5 Key Questions

By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

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