Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.Continue Reading
Content marketing has proven to be a successful venture for businesses across industries and verticals, which explains the year-over-year growth in its adoption. However, there are still many companies that have yet to jump on the content marketing bandwagon. This is due to a multitude of reasons, one being lack of support from key stakeholders in the organization.
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all “new” marketing initiatives, the boss needs to be sold on the idea in order for it to trickle down and get implemented.Continue Reading