By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

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Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study by Forbes and Google found that 75% of senior executives watch work-related videos on business-related websites at least weekly.

And these videos drive action. In that same study, Forbes and Google found that 65% of those executives have visited the provider’s website after watching a video.Continue Reading

By Carl Friesen published July 28, 2015

4 Ways to Get Over the Barriers to Reach Tough Prospects

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Reaching top-level prospects can be an exercise in frustration. The barriers to delivering your message (voice mail, spam filters, administrative staff, etc.) are great. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers?

You could carefully post content onto your company’s website in the hopes that it will claw its way to the top of search-engine results. Or, you could give your content a boost by getting it published in media already read and trusted by those high-level prospects.Continue Reading

By Neil Patel published July 27, 2015

4 Businesses That Are Doing Content Marketing Like a Boss (and How You Can Do It Too)

By Mark Walker published July 26, 2015

How to Use Visual Maps for a Balanced Content Marketing Strategy

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

By Ann Gynn published July 24, 2015

What Skills Are Necessary to Be a Great Content Marketer?

By Miguel Conner published July 23, 2015

Recharge Your Content Marketing: 5 Things to Do Today

By Neil Patel published July 22, 2015

5 Obvious Content Marketing Strategies Most Companies Overlook

By Michele Linn published July 21, 2015

3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content

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