By Erin Rodat-Savla published April 1, 2015

Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage

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The brick building that houses the heart of EMCTV could be any other building in any other corporate office park. In fact, Maggie Burke, Senior Director of Corporate Marketing, seems impressed that I’ve managed to find it among the dozen others on this cul-de-sac.

She leads me through a rabbit warren of decommissioned cubicles, empty offices and miscellaneous storage stacks to a dimly lit corridor lined by metal mesh walls. A banner overhead suggests we’ve arrived: “EMCTV – Inform. Inspire. Engage.”Continue Reading

By Robert McGuire published March 31, 2015

How Hiring a Journalist Can Improve Your Content Marketing

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The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment.

Aaron Agius recently shared journalistic practices content marketers should adapt, but I want to make a case for going straight to the source – making experienced reporters a part of your content marketing team – and discuss how to find them.Continue Reading

By Neil Patel published March 30, 2015

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

By Ann Gynn published March 29, 2015

An Editor’s Rant: 7 Questions Every Writer Should Be Asking

By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

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