By Jacob Warwick published September 26, 2016

3 Tips to More Accurately Measure Your Content Effort

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Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.

But while content marketing seems straightforward, actually measuring its success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.Continue Reading

By Clare McDermott published September 25, 2016

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

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As This Old Marketing approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid.

A handful of marketing contrarians have been predicting a spike for podcasting for a few years. While a steep climb hasn’t materialized, audio content is rising steadily in popularity year over year. According to the Pew Research Foundation, the percent of Americans who had listened to a podcast within the previous 30 days more than doubled between 2008 and 2016 (9% to 21%). The numbers look better among younger Americans. A study by ypulse found 35% of Millennials ages 18 to 34 regularly follow at least one podcast.Continue Reading

By Joe Pulizzi published September 24, 2016

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

By Itai Sadan published September 23, 2016

Say Cheese for These 7 Free Stock-Photo Sites

By Jessica Coccimiglio published September 22, 2016

What Librarians Can Teach Marketers About Weeding Out ROT

By Tom Whatley published September 21, 2016

3 Customer Research Tactics to Help Content Creation

By Aaron Agius published September 20, 2016

Will the Content Bubble Burst? What’s Next?

By Ann Smarty published September 19, 2016

4 Ways Your Sales Team Can Help Your Content Marketing

By Andy Vale published September 18, 2016

How One Organization Engages Over 3 Million on Global Stage

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