By Dianna Huff published July 31, 2014

3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

folded newspaper-sepia image“My home page content isn’t above the fold,” said Sandi McCann, Founder and President of HomeCare of the Rockies.

Recently, Sandi, Rachel Cunliffe (President of Cre8d Design), and I were doing one last look-through of Sandi’s new website, when she said this.

“The pictures take up a lot of space,” said Sandi. “I want people to see my content. It has to be above the fold.”

As soon as Sandi said she wanted her content “above the fold,” my immediate response was, “Which fold?” Given that her website was designed to be responsive, where content appears depends on what device the reader is using. Continue Reading

By Britt Klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

two guys-working at whiteboardIf your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do.

The problem is, achieving those goals requires a lot of content, and it can be difficult for customers to find all the great content you’ve created if you are simply adding it to your blog and moving on. Continue Reading

By Robert Rose published July 29, 2014

Rocking The Digital Asset Management Stage of Content Marketing

By Heidi Cohen published July 28, 2014

9 Content Curation Ideas for Bulking Up Your Editorial Calendar

By Renato Beninatto published July 27, 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

By Joe Pulizzi published July 26, 2014

This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy

By Jodi Harris published July 25, 2014

How to Make Content Creation a Benefit for Your Team—Not a Burden

By Arnie Kuenn published July 24, 2014

Play Ball: How Your Content Marketing Plan Should Load the Bases

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

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