In this episode of PNR’s, This Old Marketing, Robert and I reveal the one thing that both publishers and brands need to focus on when aiming to build a business around successful content marketing. We also discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, examine a move from Cosmopolitan that is causing a stir, and review Shutterstock’s launch of a new education and training platform, before getting fired up by this week’s This Old Marketing example from the Society of Fire Protection Engineers.Continue Reading
I recently reviewed the last 100 demos that our sales team has shown to content marketing practitioners and I noticed something astonishing: Nearly 35 percent of the organizations we spoke to are reevaluating their current webinar software provider or are already in the middle of transitioning to a new one.
When we pressed them on their reasoning, we learned they aren’t unhappy with their webinar software because it is inadequate or because it no longer meets their needs in general. Rather, the problem stems from the unrealistic expectations they had for the software in the first place.Continue Reading