By Scott Aughtmon published September 23, 2014

5 Ways to Make Your Content Marketing More Memorable

memorable-content-marketingWhat I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business.

You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.

The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They don’t remember you.
Continue Reading

By Loni Stark published September 22, 2014

How to Use Data to Create Content That Deepens Customer Relationships

businessmen shaking handsA core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction.Continue Reading

By Roanne Neuwirth published September 21, 2014

Why White Papers Still Matter: Their Role in Effective Content Marketing

By Joe Pulizzi published September 20, 2014

This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

By Noz Urbina published September 19, 2014

Adaptive Content: The Omni-Channel Technique You Need to Implement

By Carlijn Postma published September 18, 2014

Why We Should Take the Brand out of Branded Content

By Dave Landry published September 17, 2014

5 Steps to Get Followers to Amplify Your Best Content Marketing

By Dan Kimball published September 16, 2014

Use These 3 ‘Cs’ for More Popular, Engaging Content

By Joe Pulizzi published September 15, 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014

more articles