I have a picture sitting on my desk of my college rugby team. In the picture, there are two rows of a total of 18 young men in red and white striped uniforms, each with a very serious look on his face, as the team is about to take the field behind them. What makes this picture unique, and what often captures the attention of passersby, are the hand-woven, flower-adorned, palm frond hats each man is wearing — obviously not typical of the standard rugby uniform! Continue Reading
Every now and again, we realize we aren’t following our own advice (gulp).
While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email.Continue Reading