By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

seo light bulbWebsite content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success.

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.Continue Reading

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

graphic representation-light bulbHow many social media experts does it take to change a light bulb?

Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place: 

“You’re a master of Farmville, know the best filters for sunset photos on Instagram, and Stephen Fry once replied to you on Twitter… so why not become a social media expert? All you need is a simple WordPress blog, an account in each of the major networks, and HootSuite installed on your laptop, and you too could be charging high hourly fees for generic advice gleaned from that morning’s Social Media Examiner newsletter.Continue Reading

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

By Greg Digneo published April 13, 2014

Blog Marketing: 4 Steps for Drawing Attention to Your Posts

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

By Amanda Milligan published April 10, 2014

Publish Content Where it Will Reach Your Target Audience: 3 Key Steps

By Scott Aughtmon published April 9, 2014

4 Illuminating Lessons From One of History’s Most Inventive Content Marketers

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

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