By Jeff Freund published October 22, 2014

Go Agile: Adapt 12 Principles to Content Marketing

rubik-cubeLet’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common.

One of the most helpful shared topics is how to run “The Factory.” For content marketers, it’s the Content Factory, and for developers, it is the Product Factory.

Continue Reading

By Anthony Gaenzle published October 21, 2014

How to Create Cross-Functional Team Synergy for Content Marketing

15077315908_b738ea8b77_z

Recently, I wrote an article about the importance of building relationships for content marketing success. In that article, I focused mainly on relationships outside of your company, but the same logic applies to team members across different departments within your own offices. Collaborating effectively across departments is a critical component of any company’s content marketing strategy. If you don’t have a cohesive effort that crosses departmental boundaries, you risk running into a number of problems.

Continue Reading

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

By Brad Young published October 19, 2014

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

By Joe Pulizzi published October 18, 2014

This Week in Content Marketing: PR Pushes and Pulls to Define Its Role

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

By Pamela Muldoon published October 16, 2014

The Pivot: Crime and Public Relations—a Content Marketer’s Story

By Allen Graves published

Content Marketing Strategy 101: Make it a Game

By Joe Pulizzi published October 15, 2014

New Content Marketing Research: B2C Challenged with Measurement

more articles