By Chris Frascella published March 23, 2018

Conversational Content: How to Market Through Text Messaging and Chatbots

conversational-content-text-messaging-chatbotsConversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.

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By Clare McDermott published March 22, 2018

A Step-by-Step Guide to Audience Development


In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer?

A lot, it turns out.

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By Ann Gynn published March 21, 2018

6 Content Marketing Plays Inspired by Basketball Madness

By Jodi Harris published March 20, 2018

Road Map to Success: Creating the Content of Your Audience’s Dreams

By Marcia Riefer Johnston published March 19, 2018

Words That Convert: Test, Learn, Repeat

By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss

By Monina Wagner published March 15, 2018

Stories, Filters, and Bots: What You Need to Know Now

By Lisa Murton Beets published March 14, 2018

Tech Marketers Think Outside the Buyer’s Journey [New Research]

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

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