By Marcia Riefer Johnston published March 19, 2018

Words That Convert: Test, Learn, Repeat

words-that-convertIf you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers?

Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates. Conversion has been called “one of the most frustrating challenges content marketers face” and “the last hurdle on your route to content marketing success.”

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By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss


Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.”

Here are four recent instances of this:

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By Monina Wagner published March 15, 2018

Stories, Filters, and Bots: What You Need to Know Now

By Lisa Murton Beets published March 14, 2018

Tech Marketers Think Outside the Buyer’s Journey [New Research]

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

By Ahava Leibtag published March 12, 2018

7 Fixes for Common Writing Mistakes [Examples]

By Andrea Fryrear published March 9, 2018

Do Agile Marketers Wear the Quality Content Crown?

By Fergal McGovern published March 8, 2018

How to Make Your Content More Readable

By Ann Gynn published March 7, 2018

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

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