By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

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Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands.

For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing.Continue Reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

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My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need? Is every point in their experience a good one?

While I continue to refine my content marketing skills, I also am turning more of my attention to content strategy.Continue Reading

By Mike Fishbein published July 1, 2015

How to Get Guest Posts Published on Top Sites

By Jodi Harris published June 30, 2015

SlideShare Secrets to Stack the Decks in Your Favor

By Joe Pulizzi published June 29, 2015

The One Ingredient Your Content Marketing Program Is Missing

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

By Robert Morris published June 26, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools

By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

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