By Michele Linn published December 25, 2014

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

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I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency. On the other hand, I think check-the-box mentality can result in unoriginal and rote thinking.

That said, checklists are great for some activities. When you have so many moving parts, lists can keep you grounded. Or, if you want to figure out how to tackle a new project, templates can provide the framework to get started.Continue Reading

By Michele Linn published December 24, 2014

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning

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Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is always clear: You LOVE templates. We published template roundups in 2011 and 2013, which consistently receive a lot of traffic, even years later.

As I was reviewing the templates we have, I realized they fall into three categories: editorial planning, social media, and influencer marketing. If you are someone who loves Excel (and we know from our #CMWorld Twitter chats that many of you do), then this list is for you.

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By Clare McDermott published December 23, 2014

Star Shares What Content Marketers Can Learn From The Entertainment Industry

By Robert Rose published December 22, 2014

What’s Next for Content Marketing? You.

By Roger C. Parker published December 21, 2014

Last-minute Guide to 2014’s Best New Books for Content Marketers

By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

By Anthony Gaenzle published December 19, 2014

5 Ways to Get More ROI From Your Next Conference

By Pamela Muldoon published December 18, 2014

The Pivot: A Journalist’s Voyage into Content Marketing

By Arnie Kuenn published December 18, 2014

10 Most Common SEO Pitfalls

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