By Joe Pulizzi published November 1, 2014

This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

pnr logo PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, Robert and I open Pandora’s Box of content marketing definitions and ponder if publishers can succeed with time-based metrics. We give some love to Mozilla’s new magazine and an excellent SlideShare about the reinvention of publishing for the digital age, but disagree with Snapchat’s approach on native advertising. Rants include a misleading infographic about content production costs and the Wall Street Journal describing content marketing as native advertising. We wrap up the show with a #This Old Marketing example from Scandinavian Airlines, formerly Scandinavian Airlines System (SAS).Continue Reading

By Michele Linn published October 31, 2014

How To Turn Your Customers into Brand Fans: 3 Examples

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Is there anything better for you as a marketer than having your customers share their passion for your company or product?

Not much.

In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands.Continue Reading

By Pamela Muldoon published October 30, 2014

The Pivot: From Documentary Filmmaker to Brand Storyteller

By Neil Patel published October 30, 2014

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

By Andrea Serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

By Joe Pulizzi published October 27, 2014

How I Missed On Every 2014 Content Marketing Prediction

By Noz Urbina published October 27, 2014

How to Adjust Your Content Strategy for Adaptive Content Personalization

By Jay Acunzo published October 26, 2014

The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms

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