By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]


In a content-cluttered world, could podcasting be the next big play for content marketers? Maybe “big play”’ is a stretch – a survey from Edison Research and Triton Digital shows consumer awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there is no age barrier among listeners – all age groups are equally represented.

Podcasting is particularly appealing for marketers because regular listeners tend to be better educated and have higher household income than the general population. What’s more, podcasts have particular appeal among commuters. Consider that high-wage earners in London commute for over an hour on average. And in major U.S. cities like New York, San Francisco, Los Angeles, and Boston, commute times are 30 minutes on average … the perfect amount of time to make podcasting a daily habit.

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By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance


Tell me if this scenario is familiar:

You decided to create a piece of content for the brand. You used semantic research to find the topic and created content that is fun, valuable, and informative. Finally, you attached goals to this content in terms of performance, such as:Continue Reading

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

By Natalya Minkovsky published November 19, 2015

Live Experiences Reinvent the Way Customers Interact With Brands

By Matt Cooper published November 18, 2015

Is It Ethical for a Freelance Journalist to Work in Content Marketing?

By Ruth Carter published November 17, 2015

Avoid Legal Action: Take Proper Steps to Own the Content

By Neil Patel published November 16, 2015

How to Make Every Piece of Content SEO Friendly

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