By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

LinkedIn-Content-Dominance-Podcast-CoverPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. We also ponder the difference between content and advertising and ask if it really matters. We answer a listener question about measuring the impact of content programs. In addition, Robert and I explore the failure of social media as a community-building tool and discuss an alternative for brands that can be more effective but also harder to implement. Rants and raves include Walt Disney’s visionary mindset and how content marketing could save the world. We wrap up the show with a #ThisOldMarketing example of the week from Mutual of Omaha’s Wild Kingdom.Continue Reading

By Ryan Stewart published April 17, 2015

Jump-Start Your Video Optimization and Promotion

video-optimization-promotion-cover

You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The real challenge lies in getting your videos viewed and ranked.Continue Reading

By Pamela Muldoon published April 16, 2015

How a Lawyer at the French Embassy Ended Up a Social Media Entrepreneur

By Jason Miller published April 16, 2015

What’s Next in Your Content Marketing Career Evolution?

By Neil Patel published April 15, 2015

How to Write Content That Engages Mobile Readers

By Jessica Ann published April 14, 2015

Turn User-Generated Content Into Undeniable, Glorious Connections

By Brian Watson published April 13, 2015

Is Time Really the Problem? Break the Bottlenecks in Content Production

By Roanne Neuwirth published April 12, 2015

Engage the C-Suite Through a Client Advisory Board

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

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