By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

influencer-outreach-gameplanWhen promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth.

The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy.Continue Reading

By Scott Aughtmon published July 22, 2014

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

flashdrive imageIn his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future.

I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing.

Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories.Continue Reading

By Joe Pulizzi published July 21, 2014

Why We Are Hiring for a New Content Role (and You Should Too)

By Jodi Harris published July 20, 2014

How to Find the Right Writer for Content Creation

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

By Brad Young published July 17, 2014

Missing Elements in the Content Marketing ROI Equation

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

By Chuck Frey published July 15, 2014

How Engineering Principles Can Revolutionize Your Content Strategy

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