By Arnie Kuenn published August 21, 2014

How to Pitch the Power of Content Marketing to Your Boss

hands framing eyesContent marketing has proven to be a successful venture for businesses across industries and verticals, which explains the year-over-year growth in its adoption. However, there are still many companies that have yet to jump on the content marketing bandwagon. This is due to a multitude of reasons, one being lack of support from key stakeholders in the organization.

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all “new” marketing initiatives, the boss needs to be sold on the idea in order for it to trickle down and get implemented.Continue Reading

By Michele Bollig published August 20, 2014

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

crowd-presentation roomFor the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on.

Here are some practical tips on how to get the best ROI out of your events through strategic content marketing. By the way, while these tips are based on my experience with invitational in-person events, they can be used for online events, road shows, industry trade shows, or user conferences, as well.Continue Reading

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

By Joe Pulizzi published August 18, 2014

7 Thoughts That Will Change Your Content Marketing Strategy

By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

By Ray Wang published August 13, 2014

5 Optimization Tips for Auditing Online Content

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