By Marcia Riefer Johnston published August 17, 2017

How to Tear Down Silos to Create a Culture of Content

tear-down-silos-culture-of-content

You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008.Continue Reading

By Andrea Fryrear published August 16, 2017

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

drew-bailey-content-marketer-year-finalist-fedex-content-operationsEditor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September.

Redundancies, overlaps, and a general lack of communication kept good content marketers from delivering a better content experience for FedEx customers.

Drew Bailey wanted to change that when he took the reins of content operations at the company. “My team’s job is enablement,” says FedEx’s manager of content strategy and curation. Continue Reading

By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

By Joe Pulizzi published August 14, 2017

What If What We Know About Marketing Is What’s Holding Us Back?

By Karola Karlson published August 13, 2017

8 Ways Intelligent Marketers Use Artificial Intelligence

By Joe Pulizzi published August 12, 2017

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

By Marcia Riefer Johnston published August 10, 2017

How and Why (or Why Not) to Build a Chatbot

By Dawn Papandrea published August 9, 2017

How Financial Services Companies Build Relationships Through Content

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