These days, everyone is a brand evangelist. Consumers express their love of Vans on Instagram; Sephora supporters can show off their favorite looks on the brand’s Pinterest page; and Facebook is practically rebuilding its business model around connecting fans with the companies they “like” by initiating compelling conversations.
Inspirations and opportunities abound for your loyal customers to express their brand devotion — and to express their personalities through the brands they choose to champion. But what about your own workforce? Is your business doing enough to engage your employees in your content creation efforts, regardless of their level of experience or the functional role they play in your organization?Continue Reading