In this episode, Robert and I speculate on SlideShare’s decision to make certain Pro features available free of charge, and comment on Clay Shirky’s assertion that newspapers are “dead men walking.” We also applaud Yahoo’s decision to launch “content box” native ads, discuss why marketers ought to view content creation the way a news editor does, and provide an update on the lawsuit “patent troll” Personal Audio launched against podcaster Adam Carolla. Our rants and raves include Facebook’s recent moves to tag satirical articles and bury “click-bait” articles in users’ news feeds, plus Coin’s recent gaffe that has beta testers upset. We wrap things up with this week’s #This Old Marketing example, which comes from Endless Vacations.Continue Reading
Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for those of you who find it difficult to produce enough content to meet your marketing needs, you might want to try author Andrew Davis’ new action plan: Forego original content and leverage regularly scheduled columns on other publishing platforms. Or, if you are struggling to distinguish yourself from your competition, consider stepping up your content quality, or even producing original research, as Orbit Media’s Andy Crestodina has started to do.
Whether you are looking for some tips to help you produce more content, techniques for creating more engaging or more effective content, or tools that can help you optimize your workflow or streamline other aspects of your content marketing efforts, take heed of the advice given by some of CMIs trusted blog contributors, Online Training instructors, and Content Marketing World speakers. These content marketing leaders confessed, divulged, and opened the vault to a few tricks they’ve added to their content marketing toolkits in the last year.Continue Reading