By Ann Gynn published August 22, 2014

Purpose-Driven Content Marketing: Brands That Give and Get

arms and handsPurpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.Continue Reading

By Arnie Kuenn published August 21, 2014

How to Pitch the Power of Content Marketing to Your Boss

hands framing eyesContent marketing has proven to be a successful venture for businesses across industries and verticals, which explains the year-over-year growth in its adoption. However, there are still many companies that have yet to jump on the content marketing bandwagon. This is due to a multitude of reasons, one being lack of support from key stakeholders in the organization.

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all “new” marketing initiatives, the boss needs to be sold on the idea in order for it to trickle down and get implemented.Continue Reading

By Michele Bollig published August 20, 2014

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

By Joe Pulizzi published August 18, 2014

7 Thoughts That Will Change Your Content Marketing Strategy

By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

By Jodi Harris published August 15, 2014

Killer Content Creation: Learning from Inspiring Brands

By Pratik Dholakiya published August 14, 2014

How Creating Content Could Sabotage Your Revenue

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