By Pamela Muldoon published November 25, 2014

The New, Now, and Next in Global Content Marketing

NEXT_PamDidner-01In this week’s episode of Content Marketing NEXT, I sit down with Pam Didner who had her own professional “new,” “now,” and “next” this year. The former global marketing manager for Intel founded her own consultancy firm this year and published Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works. Pam’s new entrepreneurial venture centers on something from which all enterprises could benefit – a global perspective.Continue Reading

By Shelby Britton published November 25, 2014

6 Ways to Measure Webinar ROI

15240808766_14c8fbeeb9_oEffective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey? Or how about training webinar series that are promoted and produced to ensure that new customers use the product and buy more (or renew) later? While the number of closed deals represents the ultimate goal for ROI measurement, there is more than one way to tackle webinar ROI.

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By Tracy Gold published November 24, 2014

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

By Neil Patel published November 21, 2014

5 Mistakes That Hold Back Your Content Marketing

By Pamela Muldoon published November 20, 2014

The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

By Robert Rose published November 20, 2014

This Old Marketing – The Evolution Continues

By Joe Pulizzi published November 19, 2014

The Changing Landscape of Content Marketing in Australia

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