To date, the term “Big Data” garners about 1.64 billion search results, and counting. The data scientist has been called the sexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So, what is it, exactly?
Big Data is the massive amounts of data that are being created every minute. Continue Reading

Nowadays, any brand can become a content publisher, but we sometimes forget to treat