By Joe Pulizzi published November 28, 2015

This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising


PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing new content marketing launch for Y Combinator called “The Macro,” and explain the benefits it’s likely to provide to its innovative publisher. Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Our solution? Syndicate their content to Facebook. After that, we disagree with a Gerry McGovern post about quality content versus content marketing and ponder the implications of Ad Age’s data-driven content predictions. Rants and raves include a seminal book on business strategy and an article that claims to highlight examples of content marketing – only many of them aren’t. We wrap up the show with an example from U.S. Military Hospitals.Continue Reading

By Michele Linn published November 27, 2015

A 4-Step Approach to Create Content That Hits the Mark


At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well – and stop doing what isn’t.

There is no simple way to figure out what is effective. However, the first step is to start thinking about effectiveness when you start creating the content. Read on to get some tips from the community at large as well as our panel of B2C research roundtable participants:Continue Reading

By Jodi Harris published November 26, 2015

32 Content Marketing Posts We Are Thankful For

By Brad Messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

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