By Robert Rose published March 2, 2015

Is Content A Sustainable Competitive Advantage?

rose-content-sustainable-competitive-advantage-cover

Is content a sustainable competitive advantage?

No. It’s not. And, now let me tell you why.

A reporter was interviewing me a couple of weeks ago for our upcoming book launch and he asked if he could “push back” a little on a word that I used. It was a word that, in his mind anyway, was one that we marketers tend to throw around a lot. I said “sure, push away.”

The word was “strategy.” He said, “Tell me – what is strategy?”

OK, yeah, time to go get a cocktail.
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By Michele Linn published March 1, 2015

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

Linn-Intelligent-Content-CoverIn a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?

While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.Continue Reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

By Pamela Muldoon published February 26, 2015

Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

By Gordana Stok published February 24, 2015

5 Things B2B Buyers Want Your Content To Do

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