By Jake Athey published May 25, 2017

3 Steps to Manage Your Content Library Like a Librarian

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If there were a fan club for librarians, I’d be a card-carrying member. Over the last few years, librarians have taught me more about content management than any other group of professionals. We marketers are practically drowning in content, and librarians are experts at making content organized and findable.

We’re a perfect match.

I obsess over the challenges of content organization. I’m discovering that librarian methodology is essential to making a content library useful, whether you use a digital asset management system or something else. Let me show you why.Continue Reading

By Michele Linn published May 24, 2017

7 Ways to Stop Flailing with Your Content Marketing in 2017

stop-flailing-content-marketing

Be better.

This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder these days – as the noise around content marketing becomes louder as well.

I love content marketing, and I truly believe that – when it’s done well – it’s great for your customers and a fantastic way to build and grow a business.Continue Reading

By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

By Sujan Patel published May 22, 2017

19 Favorite Tools for Content Promotion in 2017

By Ann Gynn published May 21, 2017

What the Heck is Going on With Search Engines?

By Joe Pulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

By Marcia Riefer Johnston published May 18, 2017

New Tech Friends on the Marketing Block

By Shane Barker published May 17, 2017

How to Create High-Converting Content

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