In 5 Steps to Run Effective Large-Scale Content Projects, I mapped the moving parts involved in setting up and running super-sized content initiatives. Astute readers raised thoughtful questions, so I’m circling around to focus more attention on the specific roles each team member plays as well as key performance indicators (KPIs), and measurement of project success.Continue Reading
Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to searchers. Though many elements of a website affect where the site’s pages rank, a website’s authority – its digital reputation as a trusted, reliable source – is certainly something that contributes to how high or low it appears in the Search Engine Result Pages (SERPs).
Because of this, improving your website’s authority can be beneficial to your search engine rankings. In addition to creating great content, consider the following four-point plan to boost your website’s authority:Continue Reading