Stay on top of the latest search algorithm shifts, data tracking trends, and effective techniques for getting your content in the hands of consumers whenever and wherever they’re searching for answers.
If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.
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Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy.
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.
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