We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading
The Unicorn of Content Marketing: The Mailbox NOT the Inbox
While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading
Latest Winners of Content Marketing Awards Up the Game
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading
How to Capture Captive Audiences With Content
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading
22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading
Print’s Very Much Alive: Magazine Examples From 9 Brands
One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines. Continue reading
