By Stephanie Stahl published September 6, 2018

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

By Kristen McCabe published June 26, 2018

6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading

By Stephanie Stahl published September 7, 2017

22 Examples From Brands (and Marketers) That Are Winning at Content Marketing

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Clare McDermott published June 16, 2017

Print’s Very Much Alive: Magazine Examples From 9 Brands

One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines. Continue reading