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Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
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How To Get Your Audience To Give Their Data for Personalized Content

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.
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3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
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Personal Content Experiences Matter More Than Personalized Content [Video Series]

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal.
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The What, Why, and How of Video’s Next Revolution in Content Marketing

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.

Demand Generation

Demand generation is a customer-centric content strategy designed to build awareness, increase engagement, and drive interest in your business. Its focus on sharing targeted insights and educational content helps accelerate the buyer’s journey, making it an ideal approach for accounts-based marketing...
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8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it).
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How Well Does Content and Marketing Help Sales Teams? [New Research]

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research.
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A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
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Personalized Palettes, a Content Exercise, and The Witches Lesson

Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).
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How to Create a Not-Awkward Personalization Strategy

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy.
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A Small Amount of Data Can Do It for B2B Personalization

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.