Search Results for: blog

The Why, When, and How of Republishing Blog Posts

Published: 2020-04-06

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading

Earn Brand Bonus Points With a Better Blog Experience [Video]

Published: 2020-03-16

You didn’t ask for it, but he’s dishing it out anyway. This month, Andrew Davis pleads with the CMO at rental car company Hertz to give its blog experience a much-needed upgrade. Continue reading

Your How-To Plan for 12 Months of Customer-Focused Blogging

Published: 2020-01-07

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Published: 2019-11-27

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading

Guest Blogging: A Step-by-Step Guide

Published: 2019-10-24

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

42 Popular Blogs Motivating Marketers

Published: 2019-05-30

If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading

The Why, When, and How of Republishing Blog Posts

Published: 2019-05-10

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Published: 2019-04-17

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading

Make Your Blog More Attractive With These 12 Visuals

Published: 2019-04-16

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading

Here’s What We Learned From 50 of the Most Popular Blogs

Published: 2019-02-12

Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading