You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement.
Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today's popular video distribution channels excel and where they fall short, Expert Eric Leslie walks us through the video landscape.
Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works -- and some that doesn't. Find out how your content measures up to the video challenge.
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options.
If you don’t plan to distribute your video properly, it’s nothing more than an expense in your content marketing budget. A video production executive shares answers to the top three video distribution questions his clients ask.
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results.
The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising.
Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time.
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.
Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video.
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video.