Measuring Success

Trying to prove the effectiveness of content marketing can sometimes seem elusive.  If this is something you are trying to do, these posts can help.

Figure out what you need to measure:

• How to Measure the Success of Content Marketing
• The Myth of Measurement
• Understand Your Content Marketing Math with Jay Baer
• 4 Metrics Every Content Marketer Needs to Measure
• Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track

Understand how other companies are measuring content marketing:

• Real World Examples of Social Media Measurement with Jason Falls [Interview]

Use templates and checklists to better track what you need to measure:

• Content Marketing Metrics: How to Drive Action Instead of Reaction
• A Checklist for Measuring Your Content Marketing Success
• 5 Ways to Measure Facebook Fan Engagement