Events

Content Marketing Institute Events

CMI Webinars


CMWorld_LogoContent Marketing World
September 13-16, 2022 | Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience.


image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here.


Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

See the 2021 award winners here.


ContentTech2018-01ContentTECH Summit

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver, and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register for on demand access


Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing

Wednesday, August 17, 2022 | 2:00 PM ET / 11:00 AM PT | Free Webinar

A lot of content marketers think about their audience … and then pick a topic. The best content marketers use data to find content gaps … and then pick a topic.

There is a big difference between these two approaches.

Let’s take a minute to review some of the best sources of topics for content marketing, and ways that any content strategist can more confidently align topics with the information needs of their audience.

We’ll start with quantitative research: Google Analytics and other tools:

  • Content reports (what’s engaging but rarely published)
  • Navigation summaries (what blog categories are most/least popular)
  • Site search (what are they looking for but not finding)
  • Plus, chat logs, heat maps and competitive analysis reports

And we’ll finish strong with a bit of qualitative research: listening to your audience directly.

By the end of this session, every attendee will be well equipped to pick their next blog topic confidently, knowing that the data behind the content/audience fit is on their side.

Register Now


What Makes a Revenue-Driving Martech Stack?

Wednesday, August 24, 2022 | 2:00 PM ET / 11:00 AM PT | Free Webinar

An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI.

Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. But where do you start? How do you make sense of current martech trends, separating the good from the also-ran?

On Aug. 25th, join us for What Makes a Revenue-Driving Martech Stack? Marketing and tech integration experts from Parse.ly and WordPress VIP will spotlight how they’re building their teams and tech stacks to remain competitive. We’ll also dive into the key takeaways and advice from our exclusive Martech Trends 2022 Report.

Not only will you leave with an understanding of the current martech landscape but also how to position your team for success.

Attend this webinar and you’ll learn:

  • Why it’s a must to have your content management system (CMS) integrated seamlessly into your martech stack to create the best digital experience for customers.
  • Why user-friendly content analytics and business intelligence (BI) are essential to inform and drive a winning content marketing content strategy.
  • How to build the ideal mix of content marketing technology tools that solve the biggest pain points and challenges for today’s content teams.

Register Now

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