Events

CMI Webinars

Content Marketing Institute Events

CMWorld_LogoContent Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA and Virtually

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

Register today!


ContentTech2018-01ContentTECH Summit
Now On Demand for registrants until July 10

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register today!


image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here


Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

Entry period is now closed. Winners will be announced on August 11 and at Content Marketing World!


5 Ways to Personalize Digital Content Experiences
Wednesday, June 23, 2021 | 2:00 PM ET/11:00 AM PT | Free Webinar

Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey.

Attend “5 Ways to Personalize Digital Content Experiences” and learn how to create a digital content strategy that moves from generalized to personalized. In this session, you will learn:

  • How to personalize virtual events and webinars with targeted content
  • How to create inbound content hubs for unique audiences
  • How to deliver personalized outbound content experiences
  • How to transform your ABM strategies with personalized content

Content Highs and Technical Woes: The Implications of Visual Media on SEO
Thursday, June 24, 2021 | 1:00 PM ET/10:00 AM PT | Free Webinar

Visual media—including videos, images, user generated content, and more—are increasingly important to your marketing strategy. However, customers have high expectations when it comes to your site experience.

According to Google, when page load time increases from 1s to 3s, the probability that a user will bounce increases by 32%. And the more visual media you add, the more your site gets weighed down, ultimately affecting your user experience and Core Web Vitals, which now have a direct impact on your SEO ranking.

Don’t let your content go unseen due to poor load times. Tune into this candid discussion with Michael King, Founder of iPullRank, Satarupa Chatterjee, Product Marketing Lead for Media Optimizer at Cloudinary, and Katie Tweedy, Content Marketing Supervisor at Collective Measures, to hear how to optimize your visual content for more conversions, better engagement, and a higher SEO ranking.

In this webinar you’ll learn:

  • How visual media impacts SEO rankings
  • How to monitor and improve LCP (Largest Contentful Paint)
  • How to get ahead of technical media issues before launching new content
  • How to better collaborate between content, creative and development teams to ensure SEO best practices are top of mind during production
  • Which resources you can lean on for optimizing media for SEO

From Workflows to Wonder: 4 Creative Production Best Practices from Disney
Wednesday, June 30, 2021 | 2:00 PM ET/11:00 AM PT | Free Webinar

Ever wanted to get a peek behind the curtain and see the work that goes into creating Disney magic? Get a FastPass for this live webinar to see how Disney manages and prioritizes their most creative work behind the scenes, so that all you see is magic.

Join Megan Reilly, Sr. Manager, Project Management, The Walt Disney Company, and Nick Zappas, Sr. Manager, Project Management, The Walt Disney Company, as they take you behind the scenes of Disney’s internal agency, Yellow Shoes. You’ll see how Disney manages their most creative work and learn 4 specific best practices they use to make their work more visible, streamlined, and iterative.

You’ll learn:

  • How to optimize your work to get more accomplished
  • How to align teams across the organization
  • How to best manage creative resources on the fly
  • The importance of making your work visible through reporting and data

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