CMI Webinars

Content Marketing Institute Events

Master Class: Content Marketing and RFP Master Class for Agencies

Calling all agencies! Roll up your sleeves and learn the fundamentals of content marketing and how you can apply them advantageously for your agency and your clients. Then we’ll take a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, you’ll learn new ways to engage your audience and grow your business.

Part I:
Robert Rose covers the fundamentals of content marketing from an agency perspective, exposing what it is, how it works, and how agencies can apply it advantageously for clients – and themselves.

Part II:
Jonathan Kranz will lead a deep dive application of content marketing principles to one of an agency’s most urgent (and often most difficult) challenges: responding to the RFP. Through a series of hands-on exercises, with direct, personalized feedback, participants will learn a faster, less painful and more successful way of fulfilling RFPs.

More details and registration info here.

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2019 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Entry submission period for our 2020 awards program will open in February.

ContentTech2018-01ContentTECH Summit
April 20-22, 2020 | San Diego, CA USA

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Come to the ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them. Registration will open in the fall so check back then.

CMWorld_LogoContent Marketing World 2020
October 13-16, 2020 – Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

Call for Speakers submission period and Registration for our 2020 event both open in December. Check back then for more info.

Post-show video access for our CMWorld 2019 event is available for purchase here.

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here.

CMI Webinars

Personalization That Drives Profitable Engagement
Thursday, October 10, 2019 | 2:00 PM Eastern Daylight Time | Free Webinar

Personalization is a huge opportunity for marketers to build trusted relationships that increase customer lifetime value and reduce churn. But it’s also a balancing act that’s hard to achieve consistently. Demand generation marketers must address the entire life cycle — from pre-sale to post-sale to advocacy — but doing so successfully means making adjustments as the customer relationship evolves.

In this session, you’ll dive into how personalization can be applied to create deeper engagement that drives initial purchase decisions and convinces your customers to stick with you over time, driving revenue and growth.

ABM: An In-Depth Discussion for Content Marketers
Wednesday, October 16, 2019 | 2:00 PM Eastern Daylight Time | Free Webinar

Account-based marketing is one of the hottest topics at enterprise organizations these days. And for good reason, it represents a strategic and efficient way to engage your highest value prospects. But, for content marketers, it can be hard to understand how your content strategies and tactical processes fit in an ABM approach.

Join us on Wednesday, October 16 for an in-depth discussion with three ABM experts ready to share their experiences to help you be more successful in your ABM efforts.

Demand Generation Summit
Wednesday, October 23, 2019 | 10:00 AM ET – 2:00 PM ET | Free Webinar Series Event

Our four-hour Demand Generation Summit is coming up on October 23rd from 10 AM to 2 PM ET. We’ve compiled five webinar sessions with speakers ready to help you and your team with your demand generation efforts. Visit the registration page and select the webinar you want to attend. We suggest registering for all 5 webinars at one time – attend the ones you can live and catch the rest on demand. You’ll get a confirmation and reminders for each session. Take a look at the line-up and register today!

Missed a webinar?  Please be sure to visit our webinar page for our on demand options.