CMI Webinars

Content Marketing Institute Events

CMWorld_LogoContent Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA and Virtually

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

Register today!

ContentTech2018-01ContentTECH Summit
Now On Demand for registrants until July 10

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register today!

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

Entry period is now closed. Winners will be announced on August 11 and at Content Marketing World!

2021 Content Marketing Awards Ceremony
Monday, September 20, 2021 | 2 PM ET/11 AM PT | Free Webinar

Are you ready to be inspired? We’re celebrating the best of the best in content marketing on Monday, September 20 at 2 PM ET/11 AM PT and we’d love for you to join us!

We had nearly 1,000 award entries and our panel of esteemed judges have cast their final votes for this year’s top winners. Join us for this 45-minute virtual ceremony where you’ll learn about innovative and creative programs from our finalists and we’ll reveal the winners for Project of the Year, Agencies of the Year, Content Marketers of the Year, and Branded Content Campaigns of the Year.

Help us celebrate this year’s winners and take away some great ideas for your own content marketing strategies.  Register today!

10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base
Wednesday, September 22, 2021 | 2:00 PM ET/ 11AM PT | Free Webinar

No matter what kind of marketer you are, certain challenges seem to be universal:

  • The pace of content is relentless
  • There are countless customer touchpoints to address
  • Customers expect higher levels of personalization and customization than ever before.

Combine these pressures with the challenges of achieving internal alignment, and burnout becomes a real risk.

Join us for an informative webinar, where Krista Garcia and Ileen Roth, Creative Directors at Travelers Insurance will provide proven methods to help solve common problems. You’ll learn how manual process, broken communication, poor visibility, and disconnected systems can be overcome by changing how you approach and manage work. They’ll share how they’ve helped their own teams to be more efficient, and create truly differentiating marketing content in a crowded insurance marketplace.

Trends in Content Marketing 2022
Thursday, September 23, 2021 | 1:00 PM ET/10AM PT | Free Webinar

What does the future of content marketing hold? Join us for a fireside chat about the trends in content marketing on Thursday, September 23, 2021 at 1 PM ET/10 AM PT. Amber Naslund with LinkedIn, Marcus Collins with Wieden+Kennedy New York, and Mark Bornstein with ON24 will discuss:

•    The role of content in marketing moving forward
•    The risks and rewards of authenticity
•    How diversity has created opportunities in storytelling
•    Legitimization in storytelling, what’s OK and what’s not
•    What skills are needed to be a successful marketer in 2022 and beyond

Register today!

Rethink Innovation®
Wednesday, October 06, 2021 | 2 PM ET/11AM PT | Free Webinar

How Successful Content Marketers Consistently Deliver High-Impact Ideas

We’ve all seen the examples of Apple’s product launches, IBM’s Watson, and the ALS ice bucket challenge. They’re held up time and time again as beacons of killer creativity. Enough already. It’s easy if you have sexy products, big budgets, and household brand names. But in the “real” world of B2B and tech there are all kinds of restraints. Those innovative examples don’t have anything to do with us.

Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We just can’t connect the dots between big-name brands and the work that we do. And this blindness kills creative ideas before we even get started. But guess what – the most brilliant minds understand that an innovation mindset is something you consistently nurture, rather than leave to chance.

We’ve invited Carla Johnson, Marketing & Innovation Strategist and Sridhar Ramanathan, COO and Co-Founder with Aventi Group to discuss how you and your team can rethink innovation, ignite creativity, and improve business outcomes.

Join us and learn:

  • How to rethink everything you know about innovation
  • Where to find inspiration that leads to your most brilliant work
  • The process that makes new ideas feel less risky, so bosses and clients say, “YES!”
  • Real-world examples of innovation in content marketing
  • How to “supercharge” your team

Other Informa Events

FEI: Front End of Innovation
In-Person, Sept. 20-21 | Online, Sept. 22-24

FEI is the World Leader in Advancing Innovation, and 2021 offers an experience like never before. Join us in Boston, September 20-21st, as the innovation community unites again, to drive innovation forward.

It’s an experience that you’ve never had before… a full WEEK of innovation content shared in-person and virtually to maximize your investment. An outdoor startup fair featuring the latest disruptors. The opportunity to make real connections with your innovation peers in the open air. More interactivity with innovation powerhouses to learn from the best.

Register today!