Events

Content Marketing Institute Events

CMI Webinars


CMWorld_LogoContent Marketing World
September 13-16, 2022 | Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience.


image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here.


Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

See the 2021 award winners here.


ContentTech2018-01ContentTECH Summit

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver, and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register for on demand access


Content Marketing Trends for 2023

October 6 – 7, 2022 | On Demand

It’s that time of year. Planning season. With 2023 only one quarter away, are you ready to tackle your content marketing strategy for the new year?

Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help boost results as you move into 2023.

Register Now

 

 


How to S.C.A.L.E. Your Account-Based Marketing Results

Wednesday, October 12, 2022 | 2:00 PM EST/11:00 AM PST | On Demand

If you’re working to land high-value accounts, you know how complex the sales cycle can be. Account-based marketing makes so much sense for these over $100,000 deals, as it helps you build trust with buyers through personalized service. The results often exceed opportunity goals, resulting in higher ROI and cross-sales.

But it isn’t easy. ABM requires different focus, methods, and measurement than traditional sales and marketing approaches.

That’s where the S.C.A.L.E. framework comes in. This approach, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales.

Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts.

You’ll learn how to:

  • Secure ABM program goals
  • Choose strategic accounts
  • Advance targeting tactics
  • Lead a seamless campaign
  • Evaluate progress and measure results

Register today to secure your spot.

Not sure you can make it? Register anyway, and we’ll send you a link to the on-demand session.

Register Now


4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing

Wednesday, October 19, 2022 | 2:00 PM EST/11:00 AM PST | On Demand

A hub and spoke content marketing strategy can help you boost keyword rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, using Conductor, helped one company experience a 328% increase in the number of keywords ranked on Page 1 of Google!

Join Conductor’s SEO mentor, Zack Kadish as he shares the basics of a hub and spoke model, explains why it works, and shows you a four-step process you can use to rank higher.

In this webinar we’ll discuss how to:

  • Prove to be an authority to Google by creating high quality Hub topic content
  • Bring users in from all stages of the buyer’s journey
  • Value quality content or quantity of content

Register Now

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL