CMI Webinars

Content Marketing Institute Events

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Call for entries opens March 8, 2021.

ContentTech2018-01ContentTECH Summit
June 8-10, 2021 | Digital Event

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register today!

CMWorld_LogoContent Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

Call for Speakers is now open, please check the event site for more info on how to submit your presentation.

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here.

Let’s Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)
Wednesday, April 14, 2021 | 2 PM ET/11 AM PT | Free Webinar

Of course video is a critical way to deliver our messages, tell our stories, and earn the trust of our buyers” said every marketer and seller in 2020. But when it comes to putting that idea into practice, most still struggle with how to use video effectively for demand vs. brand, and how to make video an integrated part of their content culture and strategy. Let’s change that.

Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales reps are doubling their response rates using personalized video messages. And best of all, learn how to flip the video content creation process from “ah crap, not another video” to “yay, let’s make a video for that!”.

Walk away from this session ready to:

  • Make video a strategic part of your inbound and content strategy
  • Use video to create a friction-free learning experience on your website
  • Empower your outbound reps to reinvent the way they prospect
  • Make video a core part of your content culture

Content Operations Makes Customer Moments Matter
Wednesday, April 21, 2021 | 2 PM ET/11 AM PT | Free Webinar

Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a ’s shortcomings is inconsistent and at times, completely ineffective content operations. These CX failings are getting visibility in C-suites and board rooms and that’s why it’s no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that content operations is the key to ensuring the right content is ready to be delivered at the right time, on the right channel.

Join us to learn:

  • What leading brands are doing differently to connect content into the customer experience
  • How to define a content operations practice for your business
  • Step-by-step on how to build a content operations capability into a competitive advantage
  • The ROI on content operations and how to ‘wow’ the C-Suite

Balance Privacy and Monetization in 2021 and Beyond
Thursday, April 22, 2021 | 1 PM ET/10 AM PT | Free Webinar
In this 30-minute Tech Talk you’ll learn from an expert panel how to:

  1. Monetize your content assets
  2. Balance audience privacy with monetization
  3. Stay profitable in the post-cookie world

Join us for a panel discussion on how content marketers can respect audience privacy, monetize their assets and stay profitable in a changing landscape.  From CCPA to IDFA and FLoC, the marketing world is evolving, learn how to navigate these new rules while protecting your assets and audience’s privacy. Develop strategies around what assets you have and how to leverage your data today and in the post-cookie world.

Demand Generation Summit
Wednesday, April 28, – Thursday, April 29, 2021 | Starting at 11:30 AM ET/8:30 AM PT  Each Day | Free Event

Join us for our fourth annual Demand Generation Summit where we’ll dig deep on topics including personalized outbound video, experiential customer journeys, impactful conversational marketing, driving qualified pipeline through webinars, content strategy, and more.

Join us for an enlightening day as we learn from some of the best in the industry:

  • Pam Didner, B2B & Tech Marketing Consultant, author of Effective Sales Enablement
  • Michael Brenner, Founder, Marketing Insider Group
  • Rena Gadimova, Adobe Digital Experience
  • Tyler Lessard, Chief Video Strategist, Vidyard, co-author of The Visual Sale 
  • Kai Ichikawa, VP of Product Marketing, Sendoso
  • Matilda Miglio, Senior Marketing Manager, Drift
  • Mark Kilens, VP of Content & Community, Drift
  • Mark Bornstein, Chief Webinerd & VP of Content, ON24
  • Mary Ward, Chief Customer Officer, Rock Content

Register today and join us on April 28 & 29. We’ll have 7 webinars in all. Sign up for each one and you’ll receive live access plus 90-day on-demand access. Share with a colleague so you can tackle these challenges and opportunities together!