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Why Webinars are Essential for Every Marketer [White Paper]

Webinars (also known as “webcasts”) are nothing new. In fact, they’ve been around in one form or another for more than 10 years. What is new, however, is the advancement of webinar technology, making it more effective than ever as a demand generation vehicle to fuel marketers’ sales pipelines.

In this white paper, we’ll have a look at:

  • Why webinars have become such an effective demand generation vehicle
  • How to use webinars to create demand
  • How to develop a follow-up strategy based on webinar engagement data


View other CMI white papers