Why Modern Go-to-Market Strategies Rely on Sales Enablement

With B2B buyers preferring self-education via digital experiences over engagements with vendor sales reps, it’s vital that you enable your sales reps and partners to gain access to buyers for your go-to-market initiatives.

Getting sales reps to adopt new tools, processes, and programs is challenging when time to value counts to reap a return on the investments you make in sales growth.

In this paper, you’ll learn how:

  • Simplicity promotes the adoption of content and tools
  • A distribute, consume, share workflow drives content use
  • Ease of collaboration between buyers and sellers pays off
  • Depth in data helps with in-flight tuning to increase wins

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