An Introduction to Modern ESPs

How to Prepare for Growth

Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth.

The modern ESP empowers marketers to reach more customers at the personal level while incorporating data at all stages to improve the customer journey and drive revenue growth.

In this introduction to modern ESPs, you will learn how to identify what your team needs from an ESP and how to choose a modern system with optimal business growth in mind.


 

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