Skip to content

Guide to Getting Started with 3rd-Party Demand Generation

B2B marketing teams are increasingly responsible for generating pipeline and revenue, and inbound marketing efforts can’t scale enough for most teams to hit their goals. Marketing-attributed growth requires 3rd-party demand gen.

However, without the right know-how, 3rd-party programs can be difficult. This guide to getting started with 3rd-party demand gen includes prescriptive advice on:

  • Selecting the right lead sources, media partners and publishers
  • Setting program goals and measuring results
  • Processing and governing quality of 3rd-party leads
  • Developing a thoughtful nurture, scoring and routing strategy
  • Leveraging modern technology
  • …And more


View other CMI white papers