Guide to Getting Started with 3rd-Party Demand Generation
B2B marketing teams are increasingly responsible for generating pipeline and revenue, and inbound marketing efforts can’t scale enough for most teams to hit their goals. Marketing-attributed growth requires 3rd-party demand gen.
However, without the right know-how, 3rd-party programs can be difficult. This guide to getting started with 3rd-party demand gen includes prescriptive advice on:
- Selecting the right lead sources, media partners and publishers
- Setting program goals and measuring results
- Processing and governing quality of 3rd-party leads
- Developing a thoughtful nurture, scoring and routing strategy
- Leveraging modern technology
- …And more
