Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business.
Pulizzi walks you step-by-step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.
Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
And don’t forget to listen to the Content Inc. Podcast each week!
Content Inc. Book Trailer
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Content Inc. Reviews:
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0
“How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.”
-Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You
“If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.”
-Jay Baer, New York Times bestselling author of Youtility
20 Amazing Examples of Content-First Startups
Bonus: Free Chapter
About Joe Pulizzi
Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.