Small tweaks to your marketing infrastructure (teams, technologies, and operational processes) can lead to big improvements in how your content engine performs.

This month we’re continuing our exploration of the systems that support content success with fresh ideas for enhancing teamwork – whether your team is internal, external (with agencies and freelancers), or a hybrid of the two. Take proactive steps to align expectations, establish clear communication, and uphold your business values to keep collaborative friction from derailing long-term performance.

Drop us a line to share your feedback. And don’t forget to tune in next month for a look at editorial team hacks that can streamline your productivity and enhance your content quality.

Stephanie Stahl

General Manager, CMI