Small tweaks to your marketing infrastructure (teams, technologies, and operational processes) can lead to big improvements in how your content engine performs.
Finding smarter ways to operate and address customers’ needs is always a top priority in content marketing. Now that disruptions are a day-to-day reality for everyone, we hope the productivity tips, creative resources, and customer experience advice we’re sharing this month will help you progress toward your content goals – even in times of great uncertainty.
Drop us a line to share your feedback and questions. Starting next month, we’ll be staring down some of the elephants in our (virtual) conference rooms, including how to overcome the fear of change, how too much data can lead to analysis paralysis, and more. Be sure to subscribe to receive all the latest from CCO.
Relying on productivity tools can mask deeper operational issues that lead to low content quality and sub-par team performance. Forget the tech Band-Aids and focus on these four concepts to reduce the strain on your editorial systems.
Brands aspire to deliver frictionless content experiences across all touchpoints, yet so few seem to nail it in their execution. Are there steps marketers can take to resolve this disconnect or is it simply unrealistic to strive for perfection?
Journalists and marketers share many of the same storytelling goals – they just approach them in different ways. Here’s how your brand can realize the considerable benefits of working with a highly trained writing pro.
COVID-19 is turning handshakes into health hazards, yet marketers still need to stay connected to their customers. Take a look at how you can use webinars, virtual conferences, and other digital experiences to foster trust and build community in a touch-free world.
Conflicting expectations and communication styles can stress any agency-client relationship to its breaking point. To improve understanding and cooperation, try taking a more choreographed approach to creating your service contract.
You can’t fake great teamwork. But you can steal a few collaboration secrets from an agency that’s achieved big wins with an approach that aligns goals, clarifies processes, and strengthens quality. Take a page from its playbook on how to turn a successful campaign into a sustainable model for team excellence.
You didn’t ask for it, but he’s dishing it out anyway. This month, Andrew Davis pleads with the CMO at rental car company Hertz to give its blog experience a much-needed upgrade.
Digital media assets have become easier to create and use, yet more challenging to manage. If you’re looking for a way to ease the pain in your assets, it’s time to consider a DAM system.
Exploring new tech options can take your content engagement to new heights – if it doesn’t plunge your processes into a world of chaos first. Prepare to add new dimensions to your brand’s story with an experimentation method that won’t blow up in your face.
Audiences demand content in the exciting visual formats; but are your teams prepared to surf the challenging seas of creative innovation? Follow this plan to answer their call for seamless and stimulating visual experiences.
Fresh content marketing ideas, including a dating app from KFC, Apollo’s moonshot, Netflix cheating stats, and ice cream for breakfast.
What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.
Failing to account for the innate talents of your marketing team members is setting them up for frustration, instead of helping them drive innovation. It’s time to end the infighting with a strengths-based approach to building teams.
Demand-gen engines need to be fine-tuned for the challenges of the new ABM track. Follow this road map to ready your team for the twists and turns of this new course.
Case studies commonly get shrouded in uniformity and self-promotion. But by piecing together clues from your audience and getting your customer stories straight, this oft-misunderstood format can serve as a showcase of customer success.
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it took to build and manage theirs.
