Small tweaks to the systems that support your marketing (team architecture, integrated technologies, and operational processes) can make big differences in your performance.
Continuing on our theme of exploring the systems that support great content marketing, we’re sharing fresh ideas for selecting creative visual technologies – and adapting your processes to bring them to life. Experimenting with next-gen tools – like AR, VR, and voice – opens new avenues for capturing attention. But without a thoughtful strategy, these experiments can quickly cause more trouble – and expense – than they’re worth.
We hope you enjoy this month’s insights. Drop us a line to share your feedback. And don’t forget to tune in next month for insights on better team collaboration – inside and out.
Exploring new tech options can take your content engagement to new heights – if it doesn’t plunge your processes into a world of chaos first. Prepare to add new dimensions to your brand’s story with an experimentation method that won’t blow up in your face.
Audiences demand content in the exciting visual formats; but are your teams prepared to surf the challenging seas of creative innovation? Follow this plan to answer their call for seamless and stimulating visual experiences.
Fresh content marketing ideas, including a dating app from KFC, Apollo’s moonshot, Netflix cheating stats, and ice cream for breakfast.
What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.
Failing to account for the innate talents of your marketing team members is setting them up for frustration, instead of helping them drive innovation. It’s time to end the infighting with a strengths-based approach to building teams.
Demand-gen engines need to be fine-tuned for the challenges of the new ABM track. Follow this road map to ready your team for the twists and turns of this new course.
Case studies commonly get shrouded in uniformity and self-promotion. But by piecing together clues from your audience and getting your customer stories straight, this oft-misunderstood format can serve as a showcase of customer success.
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it took to build and manage theirs.