THE SYSTEMS ISSUE: CONTENT TUNEUP

A Tech-Driven Future

Small tweaks to the systems that support your marketing (team architecture, integrated technologies, and operational processes) can make big differences in your performance.

Continuing on our theme of exploring the systems that support great content marketing, we’re sharing fresh ideas for selecting creative visual technologies – and adapting your processes to bring them to life. Experimenting with next-gen tools – like AR, VR, and voice – opens new avenues for capturing attention. But without a thoughtful strategy, these experiments can quickly cause more trouble – and expense – than they’re worth.

We hope you enjoy this month’s insights. Drop us a line to share your feedback. And don’t forget to tune in next month for insights on better team collaboration – inside and out.

Stephanie Stahl Sig
Stephanie Stahl
General Manager, CMI

February: Putting Tech in Its Place

What to Expect When You’re Experimenting

Jodi Harris

Exploring new tech options can take your content engagement to new heights – if it doesn’t plunge your processes into a world of chaos first. Prepare to add new dimensions to your brand’s story with an experimentation method that won’t blow up in your face.


TACTICIAN

Get Ready to Ride the Next Visual Content Wave

Audiences demand content in the exciting visual formats; but are your teams prepared to surf the challenging seas of creative innovation? Follow this plan to answer their call for seamless and stimulating visual experiences.

IDEA GARAGE

Tech for Eating, Netflix Cheating, and Taking Selfies on the Moon

Fresh content marketing ideas, including a dating app from KFC, Apollo’s moonshot, Netflix cheating stats, and ice cream for breakfast.

BEST OF CCO

AI for Marketing: Make It Work for You

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.

January: Teams and Targeting

Crush Your Content Goals With a Team Built on Talents, Not Tasks [Video]

Carla Johnson

Failing to account for the innate talents of your marketing team members is setting them up for frustration, instead of helping them drive innovation. It’s time to end the infighting with a strengths-based approach to building teams.


EXPERT INSIGHT

Retool Your Demand-Gen Engine for High-Performance ABM [Video]

Demand-gen engines need to be fine-tuned for the challenges of the new ABM track. Follow this road map to ready your team for the twists and turns of this new course.

CREATIVE LICENSE

What’s Killing the Case Study: A Whodunit Mystery

Case studies commonly get shrouded in uniformity and self-promotion. But by piecing together clues from your audience and getting your customer stories straight, this oft-misunderstood format can serve as a showcase of customer success.

BEST OF CCO

Inside LinkedIn’s High-Impact Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it took to build and manage theirs.

SYSTEMS ISSUE: EDITORIAL AND DESIGN TEAM

Editor-in-Chief
Jodi Harris
@Joderama

Editorial Consultant
Ann Gynn
@AnnGynn

Creative Director
Joseph Kalinowski
@JKKalinowski

Consulting Graphic Designer
Crystal Madrilejos
@CrystalMadrilejos

SYSTEMS ISSUE: SPONSORS

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