October 2020

One thing the roller coaster ride of 2020 has taught us is that we can’t expect the approaches we use today to deliver successful outcomes tomorrow. That’s not necessarily a bad thing. It forces us to rebuild our content strategy around our audience’s real needs. This month’s stories explore how content leaders are planning for an uncertain 2021, what they need to know about zero-party data, and how to quit worrying about algorithms and start embracing experiences.

Stephanie Stahl Sig

Stephanie Stahl
General Manager, CMI

Author: Stephanie Stahl

As General Manager of CMI, Stephanie leads the brand’s event, digital, print, and e-learning operations. Previously, Stephanie served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. Stephanie also spent many years as Editor in Chief of InformationWeek. Find Stephanie on Twitter @editorstahl and LinkedIn.

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