By Stephanie Stahl
One thing the roller coaster ride of 2020 has taught us is that we can’t expect the approaches we use today to deliver successful outcomes tomorrow. That’s not necessarily a bad thing. It forces us to rebuild our content strategy around our audience’s real needs. This month’s stories explore how content leaders are planning for an uncertain 2021, what they need to know about zero-party data, and how to quit worrying about algorithms and start embracing experiences.
General Manager, CMI