Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading
This Week in Content Marketing: Audience, Not Content, Is the Real Asset
This week, the guys discuss findings from CMI’s new research and explore a music product company’s content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury’s. Continue reading
Content Marketing Takes a Turn for the Better: New 2017 Research
With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out. Continue reading
Prepare to Be Ignored If You Don’t Have Subscription Goals
Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading
Use of Interactive Content on the Rise [Research]
What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading
24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game
With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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Enterprise Marketing: 4 Things Effective Marketers Get Right
Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading
Technology Marketers Hold Steady With Content Marketing [Exclusive Research]
Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing. Continue reading
[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
Only 18% of B2B manufacturing marketers say their organizations are effective at content marketing. Discover how that’s changed in a year, the key differentiators, and one tactic that manufacturers are finding especially effective. Continue reading
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading
