By Michele Linn published November 7, 2013

How B2C Marketers are Using LinkedIn: Opportunities and Examples

Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables. Continue reading

By Michele Linn published October 25, 2013

What the Future Holds for B2B Content Marketing: Experts Look Ahead

Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing. Continue reading

By Michele Linn published October 20, 2013

How to Overcome the B2B Content Marketing Time Crunch

With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI’s roundtable of experts weighed in on the validity of this challenge. Listen to the discussion on whether this reported time crunch is an actual barrier or just a feeble excuse. Continue reading

By Joe Pulizzi published October 15, 2013

2014 B2C Content Marketing Research: Strategy Influences Success

New content marketing research finds more evidence that a documented content strategy boosts the effectiveness of the content efforts of B2C marketers. Recent research focusing on B2B marketers found similar results: Marketers who have a documented content strategy rate themselves as more effective than those with no set strategy. Learn more about the new study’s findings. Continue reading

By Joe Pulizzi published October 12, 2013

8 Shocking B2B Content Marketing Research Findings

The Content Marketing Institute’s Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study’s findings he finds most alarming and why. Continue reading

By Michele Linn published October 11, 2013

Social Media Content Channels: How and When to Focus Your Efforts

B2B marketers report they are producing more social media content for more channels than ever, but most don’t feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts had to say. Continue reading

By Joe Pulizzi published October 1, 2013

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs’ fourth annual report “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.” Continue reading

By Adria Saracino published September 17, 2013

Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas

What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading

By Robert Rose published July 28, 2013

B2B Marketing Research: How CMO Roles Need to Evolve

Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report’s specific findings are and what CMI’s take is on the study’s implications and imperatives for the B2B marketing industry. Continue reading

By Anna Ritchie published July 7, 2013

Compelling Content: 3 Key Points from the Consumer POV [Research]

Compelling content marketing depends on the latest research and data, but are content marketers overlooking the vital perspective provided by consumers? Here, we explore some of the key content marketing insights revealed in recent consumer research studies. Continue reading