By Kelsey Raymond published May 1, 2016

How to Match Key Metrics With Your Content Goals

It’s common sense. You wouldn’t track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how. Continue reading

By Andrew Raso published March 28, 2016

How to Measure Engagement the Right Way

What does engagement really mean? It’s not clicks, social shares, and time on page. Consider these three alternatives to vanity metrics to truly understand how your audience interacts with your content. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Jodi Harris published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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By Paige Sjoblom published December 16, 2015

5 Must-Have Tools for the Brainy Social Media Manager

With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs. Continue reading

By Siddharth Bharath published December 15, 2015

How to Test Short-Form Content Before Making Long-Form Investment

In today’s business environment, you can’t afford to make a gamble like the Michelin brothers did 125 years ago. If you want to see if your long-form content like books, courses, or videos, will pay off, use the MVC test. Continue reading

By Marcia Riefer Johnston published December 10, 2015

Content Inventory – Learn to Love Them

Do the terms “content inventory” and “content audit” strike fear into your heart? Never fear, Paula Land is here to make these important topics not only less scary but also downright enticing. Continue reading

By Michael Gerard published November 30, 2015

Content Metrics: Assessing the Real Impact of Curation

If you’re a marketer relying on curated content as part of your content marketing strategy, you should know the best metrics to measure content curation effectiveness. Here’s what you should care about – and what you shouldn’t. Continue reading

By Pawan Deshpande published October 7, 2015

Metrics Made Easy: 8 Easy-to-Use Categories and A Dozen Tools

Before diving deep into metrics, ask “What do we want our content marketing to achieve?” Is it about reader consumption, sales funnel numbers, or something else? To help you, follow this easy-to-understand metric-categories framework. Continue reading